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HomeTown Competitiveness

Rural Development Initiatives


November 16, 2011

Milan Wall
Heartland Center for Leadership Development

HomeTown Competitiveness

Framework
for Effective and Sustainable Rural Community and Economic Development

Collaborative Partnership with Communities

A National Model
2004 Innovative Program Award from the
International Community Development Society 2005 HTC Awarded $2 Million Entrepreneurship Development Systems Grant from the W.K. Kellogg Foundation (one of six selected from 180 proposals) 14 HTC Academies completed in 11 states (1000 + participants) Adopted as Indianas statewide rural community development strategy

HTC Across the Country

Focus on Critical Issues


Historical Youth Out-Migration Trends
Loss of Farms, Industry & Small
Businesses

Erosion of Leadership Capacity Generational Wealth Transfer

Putting All the Pieces Together


Entrepreneurship

Leadership

Youth

Entrepreneurship
Expected Outcomes
Increased entrepreneurial development

Increased public sector entrepreneurship


New jobs and wealth being created More current businesses retained and growing

Leadership
Expected Outcomes
Increased diversity in community leadership

Enhanced leadership knowledge and skills


More volunteer engagement in community More people willing to run for public office

Youth & Teens


Expected outcomes
Greater youth involvement with community

Entrepreneurship classes/hands-on learning


Stronger school-community partnerships Increased number planning to return/stay

Young Adults
Expected outcomes
Champions group recruited and involved
Linkages: Leadership and Entrepreneurship Stronger, sustained connections with alumni

Increased number of young adults returning

Philanthropy
Expected Outcomes
Community-based endowed assets

Greater knowledge of charitable giving tools


Grants awarded to strategic activities

Case Study Valley County, Nebraska

Case Study Valley County Valley County Chronology


1999 No Game Plan or Program 2000 Economic Development Board - Staffing Proposed 2001 Tax Support Passed 2002 Joined HTC - Focused Development Goals - Moved Towards Entrepreneurship 2004 Hired a Business Coach

Case Study Valley County

Bottom Line Results


73 New Businesses 10 Expansions, 21 Transitions 332 New Full-Time Jobs $90 Million New Investment Retail Sales Up 20% vs. 18% Statewide Per Capita Income Up 22% vs. 9% Population Decline Abated

Elements
of the HTC Strategy
Training

Performance Orientation

Assessment

Technical Assistance

Strategy Development

Entrepreneurship

Youth

Entrepreneurship

Leadership

Business Coaching

Entrepreneurship and Economic Development


Entrepreneurship as the bedrock for economic development Creating an E-friendly community easier to attract and retain industry and other businesses E-friendly = business and community environment
Recruitment

Retention

Entrepreneurship

Potential Entrepreneurs

Business Owners

Aspiring Dreamers Startups Youth

Entrepreneurial Talent
Growth Entrepreneurs

Survival Restarts Lifestyle Transitional

Growth Oriented EGCs Serial Es

Challenges for Rural Entrepreneurs


Physical & psychological isolation/distance Limited access to technology Limited sources of funding/resources Poor connections to markets Limited opportunities for networking

Lack of local support

Components of a Business Coaching Strategy


Climate/ Culture

Support

Infrastructure

Climate Elements
Awareness Recognition Culture Anonymity Quality of Life

Infrastructure Elements
Move beyond traditional economic development notion of infrastructure
Sites and buildings Roads, utilities, etc

Think outside the box


Leadership Service providers (public, private, non-profit) Educational institutions Cultural resources

Support Elements
Begin by understanding the support elements you already have Build on these support assets to meet the needs of YOUR E talent Takes time to move from
Basic Advanced High Performing

It takes a team to build an E-environment

Finding the Strategic Focus


Entrepreneurial Talent Development Goals Development Capacity

Strategic Focus

Entrepreneurship

Leadership

Youth

Leadership

Appreciative Inquiry Assessment

Appreciative Inquiry
Asset-based Assessment Approach Starts with Appreciation of What Has Worked Successes and Achievements Builds on the Lessons Behind Achievements to Create a Vision for the Future Results in Action Plan to Implement Strategic Community Priorities

The Stages of AI Four Ds or Four Is


Discover or Investigate Dream or Imagine Design or Innovate Deliver or Implement

Discover
Think about a community success or achievement. What made that achievement or success possible?

Dream
Picture your community in 20 to 25 years in a preferred future. What is in that picture?

Design
What structures or strategies do you need to turn your vision into reality?

Deliver
Who does what by when to create those structures and implement the strategies?

Example: Tucumcari, NM
Used HTC Pillars in Assessment Revealed Many Underappreciated Successes Energized the Community to Focus on Opportunities First, Then Issues Process Encouraged More Collaboration Among Community Organizations and Leaders Youth Awareness Invited to Serve on Civic Boards to Increase Youth Engagement in Community Development

Entrepreneurship

Youth

Youth

Leadership

Youth Assessment

How do communities involve youth?

Do to Youth

Do for Youth

Do with Youth

Skateboard Zoning Trash Cleanup Focus on Stars and Ignore Other Youth

Teen Center College Scholarships Tell Youth the Right Way to Do Things

Youth Events Decision Making Listen and Support Youth Discovery

Youth Engagement System


Entrepreneurial Education & Career Development

Equip

Engage

Youth Involvement & Leadership in Community

Community Support of Youth & Enterprises

Support

Youth Survey Results


Survey Questions Rate your community (1-10)
Cambridge
Pop. 1,041

McCook
Pop. 7,994

Columbus
Pop. 20,971

Garden County
Pop. 2,292

6.6 47% 17% 47% 10%

5.3 41% 9% 48% 5%

5.1 43% 7% 49%


Growth

6.2 51% 19% 49% 19%

Interested in owning your own business in the future?


Have a business right now? Picture yourself living in the area in the future? Youth Attraction Formula Benchmarks

10%

Youth Attraction Formula


Based on actual U.S. Census population data Factors in rural county marriage rate Calculated using average children per family Adjusts for current number of youth in county Formula helps determine annual youth goal Goal used to open dialog and engage youth

Antelope County, Nebraska


1990 2000 Census
1990 Population 2000 Population Percent change Loss Per Year in 1990s Total Youth Youth as a Percent of Total Average Graduating Class Annual Youth Attraction Goal 7,965 7,452 -6.4% 51 Persons 2,169 Persons 29% 121 Persons 18 Persons

15% Youth Attraction Goal

Antelope County, Nebraska


2000 2010 Census
2000 Population 2010 Population Percent change Loss Per Year in 1990s Total Youth Youth as a Percent of Total Average Graduating Class Annual Youth Attraction Goal 7,452 6,652 -10.3% 80 Persons 1,574 Persons 23.7% 93 Persons 27 Persons

29% Youth Attraction Goal

Youth Survey Highlights


25,002 Youth Across 61 Communities or Counties in 7 States

Entrepreneurship

Youth

Community Philanthropy

Leadership

Transfer of Wealth Study

History of TOW
Boston College - 1999
Nebraska 2002 Studies in 25 States

U.S. Household Net Worth


1945-2009

Average U.S. Net Worth by Work Status


$2,500 Mean net worth in thousands of real 2007 dollars $1,961

$2,000

$1,500

$1,000

$543 $500 $350

$124
$0 Working for someone else Self-employed Work Status Retired Other not working

Wealth in Kentucky
2010 CNW
20 Year TOW

$ 311 Billion
$ 73 Billion

5% Capture
5% Payout

$ 8.7 Billion
$ 430 Million

Strategic Grantmaking
Supports community vision and goals Supports community and economic development Difference-making amounts Creates meaningful and sustainable change

Strategic Grants
Non-traditional scholarships High-quality affordable day care Microenterprise loans Business coaching Value-added curriculum for K-12 school

The Power of Leverage

Leaders

Entrepreneurs

Donors

Young People

The Opportunity!

Indiana HTC Partnership

Indiana HTC Implementation


Orientation Webinar with HTC Team
One-Day HTC Overview Presentation
(200 People from Communities Throughout the State)

Communities Submitted Proposals Nine Counties/Communities Selected in First Round of Assessment and Implementation

Indiana HTC Implementation


Three-Day Training with Community Teams and Regional Resource Partners Communities Received Implementation Grants
Indiana Partnership Supported Implementation with Technical Assistance from HTC Team Now Have 18 Counties/Communities Engaged

Q&A

For More Information:


Milan Wall

(402) 474-7667 mwall@heartlandcenter.info

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