REPORT ON FAIR PRICE

COMPANY PROFILE
Future Group, led by its founder and Group CEO, Mr. Kishore Biyani, is one of Indias leading business houses with multiple businesses spanning across the consumption space. he company operates over 16 million square feet of retail space, has over 1000 stores across 73 cities in India and employs over 30,000 people.

COMPANY PROFILE
Future Value Retail Limited is a wholly owned subsidiary of Pantaloon Retail (India) Limited. The company operates 148 Big Bazaar stores, 169 Food Bazaar stores, among other formats, in over 70 cities across the counter.

KB'S FAIRPRICE
KBs Fair Price are neighbourhood stores, spread across an average area of 1,000 to 1,500 sq. ft. These are simple but modern, self service ration shops. KBs Fair Price are no frills stores. They are not air-condition. This format with a tagline Bachat Hi Bachat KBs Fair Price, with its innovative pricing and locations, is a completely new face of modern retail touching the lives of scores of people.

SWOT ANALISYS
STRENTH Part of Biggest value retail chain in India. Focus to middle class family. International policy. WEAKNESSFalling revenue per sq ft. General perception : low price = low quality. Limited space of store. Limited only to value offering low price Product.

SWOT ANALYSIS
OPPURTUNITYA lot of space in Indian organized retail as it stand at approximately 4%. Increasing shopping mall culture in India. More people prefer to daily visit to mall. Population still prefer to visit local convenient store for daily purchases.

. THREAT Competition from other value retail chain such as big apple, 6 ten, reliance Unorganized retail sector also appears to be threat to fair price Changing the govt. Policies. International player looking to foray India.

CUSTOMER ANALYSIS
Govt. empoly pvt. empoly daily worker 1% 15% salf employed other

4%

55% 25%

COMPETITOR ANALISYSNO. OF COMPETITOR

Relince freesh Har kishan Fair price Gupta Gen. store Goyal Gen. store Mom & pop store 19% 10% 10% 7% 19% 11% Arora Gen. Store Aadarsh Gen.

10% 14%

MARKET POSITIONING STRATEGY

Fair price
MARKET ANALYSIS
- 4%Organize sec. - Biggest retail industry - Metro, tier -1 - Modern retail

self service ration shops. 300 essential products, at simply the lowest prices in town. Focus Middle class family those visit daily propose

INTERNAL ANALYSIS

- Resources - Reputation - Constraints - Values

stores helps build awareness in the locality

new face of modern ret Touching the lives of scores of people

Bachat Hi Bachat (Savings and Savings)

COMPETITIVE ANALYSIS
- Strengths - Weaknesses - Current Positioning

KBs FairPrice are no frills stores. They are not air-conditioned, products are displayed in cartons and not even the ubiquitous shopping bag is provided free of cost to shoppers.
Source: Adapted from Michael R. Pearce

MARKETING MIX OF FAIR PRICE1-PRODUCT 2- PRICE 3- PLACE 4- PROMOTION 5- PEOPLE 6- PHY. AVEDENCE 7- PROCES

MARKETING MIX OF FAIR PRICE-

Product
Price Promotion

Non food article staples Bachat Article Food Article

Competitive pricing Bundling Fair Pricing Discounting

Metro and moving to tier 1 cities 112 stores in Delhi More than 400 store in India Store in local markets

MARKETING MIX OF FAIR PRICEPromotion People Phy. Avedence Proces

Factory DC KBFP Consumers BTL (Mostly Leaf letting through news paper and door to door) Radio ad Print ad Sales promotion

Well educated employee to serve the customers People with good experience in the upper profile or experienced decision makers.

OBJECTIVE

1. To identify the performance of store operations. 2. To understand the quality of services maintained in the store. 3. To determine the performance of sales persons in the store. 4. To understand the availability of products in the store. 5. To identify the effectiveness of atmosphere in the store.

RESEARCH METHODOLOGY

Type of research Descriptive Type of data Primary data Data collection method Data is collected through structured Questionnaire Sampling Convenient sampling Sample size 200 Data analysis technique Quantitative Data analysis tool Bar charts, pie charts.

ANALYSIS

Question 1. In a month how many times (in a month) you visit KBS FAIR PRICE?

Frequency
Daily 12%

Frequency
Occasionaly 11% Ones 18% More then Thrice 32% twice 14% thrice 13% Daily 22%

Occasionall y 36%

Onces 22%

More than thrice 10%

Thrice 10%

Analysis

Question 2: Your shopping experience in Fair price is always

In fair very
bed 4% bed 4%

excelle shopping exp. nt price 5%

Shoping Exp. in Fair Price

Excelle nt 11% Very Bed Bed 1% 7% Not Good 5%

good 17% Good 76% not good 70%

ANALYSIS

Question 3-: Brands and products availability in Fair price is

excellent very bed 2% 2% bed 3% Excellent 9% not god 20% Very Bed 17%

Good 52%

Not Good 3% good 73%

ANALYSIS

Question 4: Product display and signage in the store is

Display and signage
Display and signage
Bed 3% Not Good 4% Very Bed 3% 1 very bed 2 bed 0% 4% 5 excellent 15% 4 good 51% Good 65% 3 not good 30% Excellent 25%

ANALYSIS

Question 5: The quality of the product served by fair price is

very bed 0% bed 4% not god 15% excellent 30% Excellent 13% Very Bed 3% Bed 9% Not Good 9%

Good 66% good 51%

ANALYSIS

Question 6: The cleanliness and hygiene maintained in the store is

The cleanliness and hygiene maintained The cleanliness and hygiene maintained

Very Bed 6% Excellent 23% Bed 8% Not Good 5%

excellent 10%

very bed 4%
bed 10%

good 36% not god 40%

Good 58%

SALES STATUS
AUG-SPT 2010-2011
Series1 332970.25 272889.5 Series2 367349.5 285346.75

0 Aug-spt Aug-spt

2010

2011

STORE OPRATION
SRINKAGE VALUE % JUN JULY 2011 - 0.98 AUG- SEP 2011 0.41

EXPIRY / DAMAGE VALUE JUN JULY 2011 26000

AUG SEP 2011 4000

EXPIRY / DAMAGE LIQUDATE

JUN JULY 2011 3000 25500 AUG SEP 2011 22500

SALES STATUS
Junejuly SALENOB ABV SOLD QTY. BSIZE FUTT FALL 701189 2315 302.89 14157 6.12 Aug-Spt 628997 2583 243.51 12432 4.81 =

2420

2678

STORE OPRATION
Handle the store Control the Exp. Control the Damage Maintain The unique store Infrastructure Create The Quality men Power Solved the IT issue Create the awareness in market by door to door promotion

KBS FAIRE PRICE

NAMASTE SHASHANK
SHARMA