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AbouL Amazon lacLs 1rlvla
Acquisitions - MDb, Box Office
Mo]o, Zappos, Lab 126
S34.2 Billion 8ales last year
Operates retail web sites of
Marks & 8pencer, Timex,
Mothercare, Lacoste
Exclusive digital rights
8uperman, Batman, Green Lantern,
and Watchmen
72.9 items ordered on
Amazon per secondl

Sells
sL
8ook

Cne
Cllck
aLenL
2002
Amazon
Web
Servlces
2007
Amazon
klndle
2008
8ox
Cfflce
Mo[o
200
Zappos
200
Llvlng
Soclal
Amazon's resence
CperaLlng model
W Mlsslon 1o be earLhs mosL customer centr|c company Lo
bulld a place where people can come Lo flnd and d|scover
anyth|ng Lhey mlghL wanL Lo buy onllne
W lgh lnLegraLlon
unlfled onllne reLall sysLem
Cross Selllng 8ecommendaLlon
W lgh SLandardlzaLlon
Same process across producL caLegorles
SLandardlzaLlon across counLrles as well
CrganlzaLlon SLrucLure
%lghly sLandardlzed lnLegraLed
%Shared daLa drlves key processes llke recommendaLlons prlvllaged
cusLomer servlces uaLa
%roprleLary onllne reLall sysLem recommendaLlon englne
%Cloud compuLlng lnfrasLrucLure
%uaLa warehouse sysLem buslness analyLlcs
1echnology
%reLLy much everybody 1he long Lall phenomenon
%key cusLomers geL addlLlonal beneflLs
%Iery user frlendly Mlnlmal cllcks mlnlmal cusLomer lnLeracLlon
CusLomer
ore 8us|ness ore 8us|ness
rocess rocess
Cnllne reLall ulglLal dlsLrlbuLlon Cnllne reLall ulglLal dlsLrlbuLlon
Cloud compuLlng of laLe Cloud compuLlng of laLe
LnLerprlse ArchlLecLure
ArchlLecLure MaLurlLy Model
SLraLeglc AllgnmenL model
W l1 SLraLegy key Lo bulld dlsLlncLlve core compeLency
W 8uslness opporLunlLles enabled by l1
W 8uslness lnfra evolves Lo flL Lhe buslness sLraLegy
enabled by l1
8lsk Analysls and ConLrol
Impact L|ke||hood k|sk k|sk M|t|gat|on
Secur|ty k|sk lgh Low Low
llrewallhyslcal
securlLy sysLems
ulglLal
auLhenLlcaLlon
mechanlsms
LncrypLlon
omp||ance k|sk lgh
Low
Low
lmplemenLlng Cl
uSS Lobbylng SCx
ComplalnL
Ava||ab|||ty k|sk lgh
Low
Low
8ackup
serversdaLa
cenLers ln varlous
geographles
erformance
k|sk
Medlum
Low
Low
Load 8alanclng
Servers
1he Legal Mumbo !umbo
atent Wars
Amazon use of onecllck aLenL agalnsL compeLlLor 8arnes noble's
1he Ant|trust |aw su|t f||ed by book |ocker
All Cu(prlnL on demand)publlshers Lo pay Amazon vla 8ookSurge Lo prlnL
Lhelr books else removal of buy lL now" buLLon from Amazon for all Lhelr
auLhors book
8ook Locker revolLed lssue seLLled ouLslde courL
ur|sd|ct|on Amazon sa|es tax dea| |n a||forn|a
Cnllne reLallers wlLhouL a physlcal presence ln a sLaLe do noL have Lo
collecL sales Lax on purchases
1he Callfornla deal puLs Amazon and brlcks and morLar reLallers more on
Lhe same page Amazon wlll noL have Lo collecL sales Lax ln Callfornla unLll
SepLember 202
ConLrol lramework
% Iall1 mlghL be used by
managers Lo geL Lhe
buslness value made
from lnvesLmenLs
Iall1
% 1o lmplemenL
SarbanesCxley
Amazon mlghL be uslng
CC8l1 framework
CC8l1
l1 lnvesLmenLs
rocess Improvements Lxper|ments
kenewa|
1ransformat|on
locteoseJ speoJloq lo loftosttoctote
overnance MaLrlx
I1 pr|nc|p|es I1
arch|tecture
I1
|nfrastructure
8us|ness
App Needs
I1 |nvestment
lnp uec lnp uec lnp uec lnp uec lnp uec
8uslness
Monarchy
l1 Monarchy
leudal
lederal
l1 uuopoly
ulsasLers 8ecoverles
W Cloudbased web servlces fall aL Amazon dlsrupLlng slLes
(23
rd
Aprll 20)
W AWS recelved llSMA( eJetol lofotmotloo 5ecotlty
Moooqemeot Act ) AuLhorlzaLlon and AccredlLaLlon from
uS general servlces AdmlnlsLraLlon whlch demands
sLrlngenL securlLy pracLlces(
Lh
SepLember20)
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