Candidate Trends Social Media Talent Communities - 11 2011

Creative | Digital | Social | Sourcing | Tracking
3things
Eric Hc|we||
DirecIcr cf DigiIc| Service:
8cycrc /cverIi:ing
3 th|ngs
1 CandldaLe 1rends
2 Soclal Medla
3 8ulldlng Sourclng 1alenL CommunlLles
1alenL CommunlLles Soclal Medla
CandldaLe 1rends
3
Lhree
0annet makes CB a
major oareer portal
100 million users
kecru|t|ng 1rends
&
&
CandldaLe 1rends
3
ne
ud|ence
Ma[or 8oards
23900000
1
Lher
1300000
8
Other =
ndeed
Simply Hired
Glassdoor
Careerbliss
Linkedn
Dice
Source: Quantcast
Counts do not include Google searches or Facebook numbers
*
,4r B4,rds =
Monster
Careerbuilder
IlslLs per monLh
cf ccu|I inIerneI
u:er: u:e c :ecrch
engine Ic finc jcL
infcrmcIicn
Scurce: Few lnIerneI & /mericcn Life FrcjecI
earches on Goog|e |ast Cctober
30000000+ [ob searches

112CovernmenL [ob searches
296988Lnglneer [ob searches
368 SclenLlsL [ob searches
60 growLh ln 2011
0 growLh ln 2011
-ew |tes a|ready have proven kCI
8
|nkedIn vs Iacebook ud|ence
Category |nkedIn Iacebook
-urse racLlLloner 162 2660
-urse Manager 6326 80
8eglsLered -urse 133 101160
hyslclan AsslsLanL 6021 2100
harmaclsL 10613 6180
Category |nkedIn Iacebook
CovernmenL 91313 3060
SysLems AnalysL 3883 2960
SclenLlsL 221 800
Clvll Lnglneer 11022 320
ro[ecL Manager 22612 18360
Compar|ng ud|ences V|s|ts
ob Seeker SlLes
110
1260
30
0
V|s|ts]month |n m||||ons
asslve SlLes
160
98
3
10
Coogle ?ahoo 8lng lacebook
V|s|ts]month |n m||||ons
10
Compar|ng ud|ences Co||ege Lducat|on
60
6
6
2
0 10 20 30 0 0 60 0 80
Careerbullder
lndeed
Classdoor
Careerbllss
Llnkedln
Chart 1|t|e
1oLal
Advanced
College
Source: Quantcast
-umber of Iobs keg|stered -urse
Careerbullder MonsLer
AllhealLhcare[
obs
lndeed Slmply Plred Classdoor
1oLal obs 2232 11211 193 218662 290 1220
kansas ClLy obs 369 0 81 180 296 1810
0
000
10000
1000
20000
2000
30000
3000
0000
000
0000
Chart 1|t|e
2011 Change ln onllne vlslLs
6
6
0
98
20
0
20
0
60
80
100
Careerbullder lndeed Slmply Plred Careerbllss Llnkedln
Change
,ssd44r grew by 760%in 2011 (w4n't fit in gr,5h)
Source: Quantcast
No growth =
old resumes
New growth =
new resumes
33
162
2
8
6
1093
163
260
111
0 2
1
22
63
1916
22
0
00
1000
100
2000
200
3000
300
000
00
000
Los Angeles -ew ?ork San lran Chlcago
kesume numbers
Careerbullder
MonsLer
AllhealLhcare[obs
Llnkedln
8esume/roflle CounLs example
This chart shows how
many Pharmacy
Linkedin profiles and
Careerbuilder/
Monster/Allhealthcare
resumes are listed in
each key market,
within 50 miles of local
zip code.
Sourclng Soclal Medla
CandldaLe 1rends
3
1wo
#Soclal medla makes lL
more urgenL Lhan ever
LhaL companles geL Lhe
baslcs rlghL developlng
and rellably dellverlng
on a compelllng brand
promlse"
lottlck 8otwlse ltofessot of Moooqemeot ooJ
Motketloq ot looJoo 8osloess 5cbool notvotJ
8osloess kevlew 5oclol MeJlo ooJ tbe New koles
of 8tooJloq uecembet 2010
1 mllllon people used soclal medla Lo flnd Lhelr lasL
[ob ln 2011
ver 2000people on Llnkedln have Lhe same name as Lhe
l8l's Lop 10 mosL wanLed llsL
1 of 3employers re[ecLed candldaLes based on someLhlng Lhey
found abouL Lhem onllne
Source careerenllghLenmenLcom
18
|v|s|ons us|ng oc|a| Med|a to reach externa| aud|ences
19
8
2
3
6
12
1
20
2
38
6
Lher
AccounLlng/llnance
Legal
peraLlon LoglsLlcs
lnformaLlon 1echnology
CusLomer Servlce
ManagemenL
Sales
ubllc 8elaLlons
P8
MarkeLlng
SP8M Soclal Medla ln 1he Work lace Survey 2011
Jh|ch oc|a| Med|a do you use for recru|t|ng?
20
9
160
116
66
3
866
-one
8log
?ou1ube
1wlLLer
lacebook
Llnkedln
Source obvlLe Soclal 8ecrulLlng Survey 2011
Jhat soc|a| networks do compan|es use?
21
1
1
2
8
18
28
3
Lher
Second Llfe
loursquare
MySpace
Ildeo (oLher Lhan ?ouLube
hoLosharlng
?ouLube
1wlLLer
Llnkedln
lacebook
l7 of o// c/inicions surveyed reported usinq
socio/ medio for professiono/ networkinq
ow effect|ve |s soc|a| med|a for a spec|f|c mechan|sm?
23
19
16
16
1
1
9
9
2
9
1
3
33
3
31
26
31
2
21
23
18
3
3
0
9
3
1
0
8
6
6
3
3
3
3
3
3
3
3
3
0 10 20 30 0 0 60 0 80 90 100
Share conLenL
lmprove brand awareness
lncrease Web vlslLs
Lngage wlLh cusLomers
Crow emall llsLs
lmprove repuLaLlon
rovlde feedback
lncrease quanLlLy of leads
lmprove cusLomer servlce
lmprove search ranklngs
lmprove cusLomer saLlsfacLlon
lncrease quallLy of leads
lncrease revenue
uecrease markeLlng expenses
Iery LffecLlve SomewhaL LffecLlve -elLher SomewhaL lneffecLlve Iery lneffecLlve
ow |ong have you been us|ng oc|a| Med|a?
2
2
3
6
19
22
years
More Lhan years
3 years
Less Lhan a year
23 years
12 years
66 are [usL learnlng
oes your organ|zat|on prov|de soc|a| med|a tra|n|ng to
reach externa| aud|ences?
2
?es
2
-o
3
oc|a| Med|a 1oo|s for kecru|ters
V Llnkedln
V 8ecrulLer SeaL
V Work WlLh us
V C
V ob SloLs
V lnMalls
V Company roflle age
V 1alenL lpellne (brand new ln 2012)
V Llnkedln Lools for your webslLe
V Apply wlLh Llnkedln
V WldgeLs (proflle)
26
V lacebook
V 8ranchuL
V 8eknown
V Work WlLh Me
V 1wlLLer
V 1weeLmy[obs
V PooLsulLe
V 8epuLaLlon
V MelLwaLer
V 8adlan 6
2
l'll send you a flle wlLh
handy llnks Lo a loL of Lhls
sLuff
V 8andom buL useful Lools
V uropbox
V 8lLly
V Soclal MenLlon
V 1alenL8ln
V 1houghLlarmer
V llndly
28
Iacebook |nkedIn
29
ConverL
more fans
1elllng
beLLer
sLorles
Apply
wlLhouL
leavlng l8
Iacebook |n fu|| use
1act|ca| uses
Jho can we reach v|a med|a
ourc|ng on Iacebook
3
ranchCut
usL ouL 8ecrulLerConnecL
V Leverage your employees wlLh frlends ln hlgh places
V Access mllllons of prospecLlve appllcanLs LhaL maLch your search crlLerla
1here are currenLly over 3 m||||on people uslng 8ranchuL ln Lhe unlLed SLaLes
|nkedIn 1L rofess|ona| -etwork
36
1he |nkedIn -etwork
|nkedIn 1op e||ers
V Llnkedln 8ecrulLer
V 1alenL ulrecL (emall markeLlng wlLhln Llnkedln)
V Work WlLh us
38
e,rn m4re ,b4:t c,reers ,t xyzC4
xyzCo
xyzCo
xyzCo
4rk ith Us ,t xyzC4
Work WlLh us Ads
?our employees are your besL ambassadors
Mote tboo 80 of
cooJlJotes belleve tbot
cotteot employees ote
cteJlble sootces of
lofotmotloo oboot
otqoolzotloos
Source CorporaLe Leadershlp Councll (CLC) survey
|nkedIn our Career |te
8 ulfferenL pluglns you can use on your career slLe
-ew too|s |n |nkedIn
1
LalenLllnkedlncom/LalenLplpellne
Jhat to do next?
V Soclal Medla AudlL
V WhaL ls your sLraLegy?
V WhaL slLes you are uslng?
V WhaL Lools are you uslng?
V ldenLlfy opporLunlLles
V 8ulld 2012 sLraLegy
V CeL our llsL of soclal medla Lools and lnslghLs afLer Lhls meeLlng no
sLrlngs aLLached
2
CandldaLe 1rends
3
Lhree
Jhat |s a 1a|ent Commun|ty?
All CandldaLes
lnLeresLed 1alenL
Company
Lngage
romoLe lnfluence and hold Lhe aLLenLlon of candldaLes
1a|ent Commun|ty ourc|ng Go|d M|ne
V rob|ems w|th an 1
V uaLabase or A1S's are noL LalenL communlLles
V uaLa geLs old noL updaLed doesn'L glve lnslghL lnLo whaL people are llke
V enef|ts of a 1a|ent Commun|ty
V Lnhance employer brand share lnformaLlon abouL your company
V Add noLes personal observaLlons
V CandldaLes feel lncluded
V ersonallzed communlcaLlon
V asslve candldaLes who have Laken sLeps Lo learn abouL company more
lnLeresLed
V 8eLalns lnformaLlon
V Lma||s
V -ew obs
V updaLe proflle
6
1a|ent Commun|ty
asslve candldaLes for
fuLure openlngs
Access from webslLe
search soclal
anywhere!
MlcroslLe capablllLy
vldeos llnk Lo A1S
plcLures relevanL
lnformaLlon
CandldaLes opLln Lo [oln
your LalenL communlLy
CapLure passlve
candldaLe proflle
Soclal Medla lnLegraLlon
1rack candldaLe careers
Cell Phone Provider:
Cell Phone:
Position of interest
Phone:
Current Employer:
Current Title:
,rmers T,ent C4mm:nity
Kee5 in T4:ch.
Get to know Farmers nsurance,
if you're success-oriented with
great people skills, we offer
rapid advance-ment potential
and planned career progression
in a supportive work
environment. f you're not ready
to apply, join our Talent
Community for updates on
opportunities in your area.
T,ent C4mm:nity
First Name:
Last Name:
Email:
Phone:
Employer:
Title:
1a|ent Commun|ty
asslve
candldaLes for
fuLure openlngs
Access from
webslLe search
soclal anywhere
MlcroslLe
capablllLy
vldeos llnk Lo
A1S plcLures
relevanL lnfo
CandldaLes opL
ln Lo [oln your
LalenL neLwork
CapLure passlve
candldaLe proflle
Soclal Medla
lnLegraLlon
1rack candldaLe
careers
1a|ent Lngagement
upload resume or reglsLer
C8M Lechnology
Llnk Lo [ob and Lagged ln
workflow sLep
rganlze by sklllseLs locaLlon [ob
lnLeresL eLc
CommunlcaLlon Lrlggered Lo
appllcanLs
Leads kepL warm and engaged
Mobllefrlendly
Lmall communlcaLlon
fllLers
ob LocaLlon 1ags
CandldaLes are Lagged
Croup emall
SLored LemplaLes
8aLch updaLe
LxporL Lo Lxcel or ul
Cand|date Commun|cat|on
ummary
V CandldaLe Lrends
V All sLarLs wlLh Search (Coogle ?ahoo lndeed eLc)
V CandldaLes are everywhere noL one slLe
V 1here ls onllne growLh
V Soclal Medla
V lL's busy buL lacebook and Llnkedln are domlnaLlng
V 1here are a loL of Lools Lo conslder
V lL's new don'L panlc (Lhls owerolnL wlll be ouL of daLe nexL week)
V Ways Lo use lacebook and Llnkedln
V 1alenL CommunlLles
V 1he besL way Lo source your growlng LalenL pools
V rganlzed engagemenL
V C8M of candldaLe leads
1
Ior your arsena|
Lmall me and l wlll send you a documenL wlLh some handy llnks Lo lLems
you may wanL Lo know more abouL or sLarL uslng Lomorrow
LrlcP[bayardadcom
2
;uesLlons?

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Creative | Digital | Social | Sourcing | Tracking

30000000+ [ob searches

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