DEPARTMENT OF TECHNICAL EDUCATION

ANDHRA PRADESH
Name : Syed Mohd.Akram
Designation : H.C.C.P
Branch : Commercial and Computer
practice
Institution : G.P.W.M.,L.B Nagar
Year/ semester : 1st year
Subject code : CCP -104
Subject name : Business Organisation
Topic : Advertising
Sub Topic : Definition and Importance of
Advertising
Duration : 50 Mts.
Teaching Aids : PowerPoint Animations
CCP104.101 1
Objectives

After completion of this class you will be

able to:
 Define Advertisement
 Explain Advertisement

CCP104.101 2
 Do you know how to promote sales
of any business ?

CCP104.101 3
Advertising

 “Use of bright ideas, slogans,

 To popularise goods
 Which appear to be boon of ordinary
consumer”

CCP104.101 4
 Advertisement is

 “Presentation of visual and oral messages and their

dissemination theory paid media for the purpose of
making people aware of and favorably inclined
towards products, brand service, initiation, idea or
point of view.”
--Prof. Albert Fray

CCP104.101 5
Importance to manufacturer
 Increased sales
 Steady demand
 Quick turnover and smaller inventories
 Greater dealer interest

CCP104.101 6
Importance to manufacturer

 Lower costs
 Supplementing salesmanship
 Creation of goodwill
 Encouragements to better performance

CCP104.101 7
Importance to Customer
 Reduces the gap between the consumer and
seller
 Extension of personal salesman to reach
hundreds and thousands of customers
 Changes in motivation

CCP104.101 8
Importance of Advertisement
 Creates awareness in the minds and
hearts of the consumer
 Informs the consumers the correct price,
quantity and quality

CCP104.101 9
 Can you tell where you see advertisement
every day ?

CCP104.101 10
ADVERTISEMENTS

 We see advertisement every day in various

forms
 Following are the few examples of forms of
advertisement
 News paper
 Radio
 T.V.
 internet

CCP104.101 11
Summary

We have so far learnt

 Definition of Advertisement
 Explanation of Advertisement

CCP104.101 12
Quiz

1. Promotion of sales
Advertisement means _______________
2. Advertisement reduces the gap between the
Seller
________and Consumer
___________
3. Advertisement is an extension of personal salesman
Customer
to reach hundreds and thousands of___________

CCP104.101 13
Frequently asked questions

1. Define the word Advertisement

2. Mention any two important features of
Advertisement
3. Define the term “Advertisement”. Discuss in
detail the importance of advertisement with
examples.

CCP104.101 14