Chapter 7 Chapter 7

EIectronic EIectronic
Messages Messages and and
DigitaI Media DigitaI Media
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Toplcs ln Tbls Cbapter Toplcs ln Tbls Cbapter
Ch. 7, 5Iide
Preparlng ano Composlng Protesslonal L-Mall
Messages
Formattlng L-Mall Messages
Smart L-Mall Practlces
Tbe Top Ten L-Mall Mlstakes
Uslng |nstant Messaglng ano Tetlng Protesslonally
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Toplcs ln Tbls Cbapter Toplcs ln Tbls Cbapter
Ch. 7, 5Iide 3
Creatlng a Poocast (or Webcast) tor 8uslness
Creatlng a Protesslonal 8log
Uses ot Wlkls ln 8uslness
How 8uslnesses Use Soclal Networks
Really Slmple Synolcatlon ano Soclal 8ookmarklng
Sltes
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How Organlzatlons Lcbange How Organlzatlons Lcbange
Messages ano |ntormatlon Messages ano |ntormatlon
Paper-baseo
messages
8uslness letters
|nterottlce memos
Llectronlc messages
L-mall
|nstant messaglng
Tet messaglng
Poocasts
8logs
Wlkls
Soclal networklng
Ch. 7, 5Iide 4
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Preparlng ano Composlng Preparlng ano Composlng
Protesslonal L Protesslonal L- -Mall Messages Mall Messages
Ch. 7, 5Iide 5
Summarlzes maln loea ano
uses #" to remlno recelver
tbat a response ls requlreo
Opens wltb recelver's name
to epress trlenollness ano
to mark beglnnlng ot
message
Starts olrectly, amplltles tbe
maln loea
Lplalns ano olscusses tbe
toplc
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Preparlng ano Composlng Preparlng ano Composlng
Protesslonal L Protesslonal L- -Mall Messages Mall Messages
Ch. 7, 5Iide 6
Uses oocument oeslgn (ln
tbls eample, bullets) to
lmprove reaoablllty. Also,
consloer columns, beaolngs,
enumeratlons, numbereo
llsts, ano so tortb.
Uses approprlate closlng
(actlon lntormatlon, oates or
oeaollnes, a summary ot tbe
message, or a closlng
tbougbt)
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Preparlng ano Composlng Preparlng ano Composlng
Protesslonal L Protesslonal L- -Mall Messages Mall Messages
Ch. 7, 5Iide 7
Closes wltb tull contact
lntormatlon
Cengage Learning. AII Rights Reserved. May not be scanned, copied or dupIicated, or posted to a pubIicIy accessibIe website, in whoIe or in part.
Preparlng ano Composlng Preparlng ano Composlng
Protesslonal L Protesslonal L- -Mall Messages Mall Messages
|nolrect openlng
7h|s |s to |nform ,ou thot we must comp|ete the onnuo|
operot|ng 5udgets short|,. 0ver the post two months mon,
superv|sors hove expressed concern o5out the|r
deportmento| 5udget needs.
Ch. 7, 5Iide 8
Tbls lnolrect openlng oelays reveallng tbe maln
loea, wblcb can trustrate a busy reaoer.
Cengage Learning. AII Rights Reserved. May not be scanned, copied or dupIicated, or posted to a pubIicIy accessibIe website, in whoIe or in part.
Preparlng ano Composlng Preparlng ano Composlng
Protesslonal L Protesslonal L- -Mall Messages Mall Messages
lrect openlng
|| superv|sors ond coord|notors w||| meet june 3 ot 10 o.m.
to work out the onnuo| operot|ng 5udgets for o||
deportments.
Ch. 7, 5Iide 9
Tbls olrect openlng beglns lmmeolately ano
amplltles tbe maln loea.
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Tlps tor Formattlng L Tlps tor Formattlng L- -Mall Messages Mall Messages
Ch. 7, 5Iide
Lnclose tbe recelver's
aooress ln angle brackets.
|ncluoe a salutatlon (sucb as
ear awn, Hl, awn,
Greetlngs) or weave tbe
recelver's name lnto tbe tlrst
sentence. Agaln, a separate
salutatlon belps tbe recelver
recognlze tbe beglnnlng ot
tbe message ano seems
trlenoly.
Cengage Learning. AII Rights Reserved. May not be scanned, copied or dupIicated, or posted to a pubIicIy accessibIe website, in whoIe or in part.
Tlps tor Formattlng L Tlps tor Formattlng L- -Mall Messages Mall Messages
Ch. 7, 5Iide
Slngle-space wltbln ano
oouble-space between
paragrapbs.
Wrlte ln complete sentences,
use upper ano lowercase.
|ncluoe a compllmentary
close betore your name
wben aooeo tormallty ls
neeoeo.
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Smart L Smart L- -Mall Practlces: Gettlng Starteo Mall Practlces: Gettlng Starteo
Try composlng ott llne.
Get tbe aooress rlgbt.
Avolo mlsleaolng subject llnes.
Apply tbe top-ot-tbe-screen test.
Ch. 7, 5Iide
Cengage Learning. AII Rights Reserved. May not be scanned, copied or dupIicated, or posted to a pubIicIy accessibIe website, in whoIe or in part.
Smart L Smart L- -Mall Practlces: Mall Practlces:
Content, Tone, Correctness Content, Tone, Correctness
8e conclse.
Avolo senolng anytblng you woulon't want
publlsbeo or posteo on your ottlce ooor.
Reslst uslng e-mall to avolo contact.
Care about correctness.
Care about tone.
Reslst bumor ano sarcasm.
Ch. 7, 5Iide 3
Cengage Learning. AII Rights Reserved. May not be scanned, copied or dupIicated, or posted to a pubIicIy accessibIe website, in whoIe or in part.
Smart L Smart L- -Mall Practlces: Netlquette Mall Practlces: Netlquette
lmlt any tenoency to seno blanket coples.
Never seno spam.
Use capltal letters only tor empbasls.
on't torwaro wltbout permlsslon.
Use attacbments sparlngly.
Ch. 7, 5Iide 4
Cengage Learning. AII Rights Reserved. May not be scanned, copied or dupIicated, or posted to a pubIicIy accessibIe website, in whoIe or in part.
Smart L Smart L- -Mall Practlces: Reaolng Mall Practlces: Reaolng
ano Replylng to L ano Replylng to L- -Mall Mall
Scan all messages betore replylng.
Prlnt only wben necessary.
Acknowleoge recelpt.
on't automatlcally return tbe senoer's
message.
Revlse tbe subject llne lt tbe toplc ln a serles ot
messages (a tbreao) cbanges.
Provloe a clear, complete tlrst sentence.
Never respono wben you are angry.
Ch. 7, 5Iide 5
Cengage Learning. AII Rights Reserved. May not be scanned, copied or dupIicated, or posted to a pubIicIy accessibIe website, in whoIe or in part.
Smart L Smart L- -Mall Practlces: Personal Use Mall Practlces: Personal Use
on't use company computers tor personal
matters unless your organlzatlon allows lt.
Assume tbat all e-mall ls monltoreo.
Ch. 7, 5Iide 6
Cengage Learning. AII Rights Reserved. May not be scanned, copied or dupIicated, or posted to a pubIicIy accessibIe website, in whoIe or in part.
Smart L Smart L- -Mall Practlces: Mall Practlces:
Otber Smart Practlces Otber Smart Practlces
eslgn your messages ettectlvely.
Consloer cultural oltterences.
ouble-cbeck betore blttlng tbe $end button.
Ch. 7, 5Iide 7
Cengage Learning. AII Rights Reserved. May not be scanned, copied or dupIicated, or posted to a pubIicIy accessibIe website, in whoIe or in part.
Top Ten L Top Ten L- -Mall Mlstakes Tbat Mall Mlstakes Tbat
Can Sabotage Your Career Can Sabotage Your Career
Responolng wben angry
Maklng aooress goots
Forgettlng a subject llne or talllng to
cbange lt to matcb tbe tbreao
Not personallzlng your message
(sucb as sklpplng tbe salutatlon ano
closlng loentltlcatlon)
Ch. 7, 5Iide 8
Cengage Learning. AII Rights Reserved. May not be scanned, copied or dupIicated, or posted to a pubIicIy accessibIe website, in whoIe or in part.
Top Ten L Top Ten L- -Mall Mlstakes Tbat Mall Mlstakes Tbat
Can Sabotage Your Career Can Sabotage Your Career
|ncluolng lnapproprlate content
(sucb as lnstant lnolscretlons, ott-
color jokes, ano statements you wlll
later regret)
Forgettlng to cbeck tor spelllng ano
grammar
Tblnklng no one else wlll ever see
your e-mall
Ch. 7, 5Iide 9
L-mall
Worlo
Cengage Learning. AII Rights Reserved. May not be scanned, copied or dupIicated, or posted to a pubIicIy accessibIe website, in whoIe or in part.
Top Ten L Top Ten L- -Mall Mlstakes Tbat Mall Mlstakes Tbat
Can Sabotage Your Career Can Sabotage Your Career
Copylng ano torwarolng recklessly
Completlng tbe To llne tlrst (a sllp
ot tbe tlngers can seno a message
betore lts tlme, ano you can never
take lt back)
Lpectlng an lnstant response
Ch. 7, 5Iide
Cengage Learning. AII Rights Reserved. May not be scanned, copied or dupIicated, or posted to a pubIicIy accessibIe website, in whoIe or in part.
Uslng |nstant Messaglng Uslng |nstant Messaglng
ano Tetlng Protesslonally ano Tetlng Protesslonally
earn your organlzatlon's |M pollcles.
on't tet or |M wblle orlvlng.
Make yourselt unavallable wben busy.
Separate buslness contacts trom trlenos.
Avolo cbltcbat. Keep messages slmple.
Never seno contloentlal or sensltlve lnto.
Ch. 7, 5Iide
Cengage Learning. AII Rights Reserved. May not be scanned, copied or dupIicated, or posted to a pubIicIy accessibIe website, in whoIe or in part.
Uslng |nstant Messaglng Uslng |nstant Messaglng
ano Tetlng Protesslonally ano Tetlng Protesslonally
Remember tbat tet messages can be saveo.
|t personal messaglng ls alloweo at work, keep
lt to a mlnlmum.
on't blast multlple messages lt you oon't bear
trom coworkers lmmeolately.
Keep your presence status up-to-oate.
on't use contuslng jargon, slang, ano
abbrevlatlons.
Care about correctness. Prootreao!
Ch. 7, 5Iide
Cengage Learning. AII Rights Reserved. May not be scanned, copied or dupIicated, or posted to a pubIicIy accessibIe website, in whoIe or in part.
Creatlng a Poocast (or Webcast) tor 8uslness Creatlng a Poocast (or Webcast) tor 8uslness
ecloe wbetber to recoro one or a serles.
ownloao sottware, obtaln baroware.
Organlze tbe message.
Cboose an etemporaneous or scrlpteo
oellvery.
Prepare ano practlce.
Publlsb ano olstrlbute your message.
Ch. 7, 5Iide 3
Cengage Learning. AII Rights Reserved. May not be scanned, copied or dupIicated, or posted to a pubIicIy accessibIe website, in whoIe or in part.
Creatlng a Protesslonal 8log Creatlng a Protesslonal 8log
|oentlty your auolence.
Flno a bome tor your blog.
Cratt your message.
Make blogrolllng work tor you.
Ch. 7, 5Iide 4
Cengage Learning. AII Rights Reserved. May not be scanned, copied or dupIicated, or posted to a pubIicIy accessibIe website, in whoIe or in part.
Creatlng a Protesslonal 8log Creatlng a Protesslonal 8log
Attract searcb englnes by cbooslng tbe rlgbt
keyworos.
8log otten.
Monltor tbe trattlc to your slte.
Seek permlsslon lt you are employeo.
Stay away trom lnapproprlate toplcs.
Ch. 7, 5Iide 5
Cengage Learning. AII Rights Reserved. May not be scanned, copied or dupIicated, or posted to a pubIicIy accessibIe website, in whoIe or in part.
Wbat |s a Wlkl? Wbat |s a Wlkl?
Ch. 7, 5Iide 6
Cengage Learning. AII Rights Reserved. May not be scanned, copied or dupIicated, or posted to a pubIicIy accessibIe website, in whoIe or in part.
Flve Maln Uses ot Wlkls ln 8uslness Flve Maln Uses ot Wlkls ln 8uslness
Keeplng remote global team members
lntormeo ano coorolnateo.
Creatlng a oatabase ot lntormatlon tor large
auolences.
Facllltatlng teeoback betore ano atter meetlngs.
Provlolng a project management tool.
Helplng oocument large ano small projects,
sucb as provlolng templates tor reports.
Ch. 7, 5Iide 7
Cengage Learning. AII Rights Reserved. May not be scanned, copied or dupIicated, or posted to a pubIicIy accessibIe website, in whoIe or in part.
How 8uslnesses Use Soclal Networks, Sucb How 8uslnesses Use Soclal Networks, Sucb
as Facebook, MySpace, Twltter, ano lnkeo|n as Facebook, MySpace, Twltter, ano lnkeo|n
8ralnstorm ano enbance teamwork.
8oost brano lmage.
Provloe a torum tor collaboratlon.
Help recrulters tlno talent.
Ch. 7, 5Iide 8
8lg companles rule on Facebook
Cengage Learning. AII Rights Reserved. May not be scanned, copied or dupIicated, or posted to a pubIicIy accessibIe website, in whoIe or in part.
Tlps tor Uslng Soclal Networklng Sltes ano Tlps tor Uslng Soclal Networklng Sltes ano
Keeplng Your [ob Keeplng Your [ob
Observe company rules, lt tbey elst.
Remember tbat prlvacy ls a MYTH.
Reallze tbat retuslng trleno requests coulo
jeoparolze protesslonal relatlonsblps.
on't sbare lntormatlon you woulon't sbare
openly ln tbe ottlce.
Keep your protlles tree ot rlsqu pbotos,
protanlty, ano negatlve comments.
Ch. 7, 5Iide 9
Cengage Learning. AII Rights Reserved. May not be scanned, copied or dupIicated, or posted to a pubIicIy accessibIe website, in whoIe or in part.
Wbat |s Really Slmple Synolcatlon (RSS)? Wbat |s Really Slmple Synolcatlon (RSS)?
|s a oata tlle tormat capable ot transmlttlng
cbanglng Web content
Allows buslnesspeople to monltor many news
sources ln one convenlent onllne locatlon
|ncreases trattlc to synolcateo Web sltes
Ch. 7, 5Iide 3
Cengage Learning. AII Rights Reserved. May not be scanned, copied or dupIicated, or posted to a pubIicIy accessibIe website, in whoIe or in part.
How oes RSS Work? How oes RSS Work?
Content provloer
upoates or creates
new materlal on
synolcateo Web
slte.
Content provloer
transmlts RSS
oocuments (calleo
teeos or cbannels)
to subscrlbers.
Subscrlbers reao
RSS teeos wltb
|nternet browsers,
e-mall programs, or
clouo reaoer
programs.
Ch. 7, 5Iide 3
Cengage Learning. AII Rights Reserved. May not be scanned, copied or dupIicated, or posted to a pubIicIy accessibIe website, in whoIe or in part.
Soclal 8ookmarklng Sltes Soclal 8ookmarklng Sltes
Help users searcb, organlze, manage, ano store
bookmarks on tbe Web wltb tbe belp ot
metaoata tbat ls, lntormatlon tags or
keyworos
Are aggregators, wblcb means tbat tbey
complle ano llst current, popular news ltems
tbat wlll most llkely to appeal to tbelr reaoers
Ch. 7, 5Iide 3
Cengage Learning. AII Rights Reserved. May not be scanned, copied or dupIicated, or posted to a pubIicIy accessibIe website, in whoIe or in part.
By John S. Donnellan
Soclal 8ookmarklng Sltes Soclal 8ookmarklng Sltes
Common
contlguratlons ot
bookmarklng lcons
(also known as $hore
llnks or wlogets) tbat
Web oeslgners lnsert
lnto Web pages to
allow vlsltors to
sbare content
Ch. 7, 5Iide 33
On most blgb-trattlc Web sltes, you wlll
see $hore llnks, or wlogets, tbat wlll take
you to soclal bookmarklng sltes.
Cengage Learning. AII Rights Reserved. May not be scanned, copied or dupIicated, or posted to a pubIicIy accessibIe website, in whoIe or in part.
END END
Ch. 7, 5Iide 34