Documente Academic
Documente Profesional
Documente Cultură
Business Plan
Document that can convince the reader that the business can produce enough revenue to make a satisfactory profit and therefore attractive as an investment opportunity
Business Plan
The business plan is a written document prepared by the entrepreneur that describes all the relevant internal and external elements and strategies for starting a new venture. It is an integration of functional plans such as marketing, finance, manufacturing, sales and human resources.
Who is it for?
Self Investor/Venture capitalists Equity Key employees Significant others (suppliers, bankers)
Scope and Value of the Business Plan Who Reads The Plan?
The business plan may be read by employees, investors, venture capitalists bankers, suppliers customers, advisors, and consultants the entrepreneur himself There are three perspectives which should be considered in preparing the plan : Perspective of the entrepreneur Marketing perspective Investors perspective
Information Needs
Before committing time and energy to preparing a business plan, the entrepreneur should do a quick feasibility study of the business concept The information, obtainable from many sources should focussed on marketing (segmenting, targeting, and positioning), finance (list of all possible expenditures, demand forecast, revenue), and production (location, manufacturing operations, raw materials, equipment, labor skills, space, overhead) . Internet can be a valuable resource.
Executive Summary
4. RESEARCH MARKETS
Who are my customers, Where do they live and shop, How they buy, At what price, What makes them buy, How much do they earn, etc..
a. Get to know all relevant facts and figures i. The target market strength, growth rate and approachability ii. Competition b. The research process: i. Defining the need for facts ii. Finding facts iii. Analyzing facts iv. Taking appropriate action c. Source of information: i. Chambers of commerce ii. Journals iii. Studies done earlier iv. Consultants
6. CHOOSE SITE
a. Climate b. Hometown? c. Suppliers d. Customers e. Financial support f. Geological hazards (earthquake zones) g. Possible terror stricken areas h. Proximity of parking lots/centrality i. Catering maps (serviceability of clients)
10. DEVELOP LEGAL PLAN a. Form of business venture: sole proprietor, partnership b. Personal preference, tax benefits and personal wealth c. Seeking legal advice
12. DEVELOP INSURANCE PLAN a. Protection from unforeseen events b. Prospective severity of losses c. How to treat these risks