Entrepreneurial Research

An introduction to library
resources
Session Outline
• Library Resources [electronic and print]
• The Business Plan
– Marketing Plan
• Demographics
• Competitors/Customers/Suppliers
• Market Research
– Financial Plan
• Financing Sources
Library Resources--examples
• Print
– Galante’s Venture Capital and Private Equity
Directory
– Pratt’s Guide to Private Equity Sources
– Small Business Sourcebook
• Electronic
– CD Rom’s
– Penn Library networked databases
– Franklin
– Entrepreneurship & Small Business Websites
Library Resources
• Lippincott Library Homepage
– http://www.library.upenn.edu/lippincott/.

Franklin
E-Resources
Business FAQ
Findit!
The Business Plan
• Executive Summary
– Overview of problem, market and solution
• General Company Description
– Description, goals and objectives
• Products and Services
– What is being offered and its uniqueness
 Marketing Plan
– Demographics, competitors, suppliers
• Management Plan
– Organizational structure
• Operational Plan
– Methods of production and distribution
 Financial Plan
– Revenue and expense projections
Creating a Business Plan
• Business Plans Handbook HD 62.7 B865
(RD) [10 volumes of sample plans]
• Do a keyword search in Franklin for
business plan books
• View Selected Business Websites
– Entrepreneurship & Small Business
– Bplans.com
• How to write a business plan
• Sample business plans
Marketing Plan
Demographic Information
• Community Sourcebook of Zip Code
Demographics HA 203 S66 (RD)
• Community Sourcebook of County
Demographics HA 203 S658 (RD)
• The Lifestyle Market Analyst
HF 5415.33 U6 L54 (RD)
• Household Spending and Who’s Buying
Guides by New Strategist
(search by keyword “NS”)
Marketing
Demographic Information Con’t

• Simmons Choices 3 – CD
• Selected Business Websites
– Government Resources-Business
• American Factfinder
Marketing Plan
Competitors, Customers, Suppliers
• Company Directory Databases
– ReferenceUSA
– Hoover’s
– Corporate Affiliations
– CorpTech
• Websites
– Thomas Register
Marketing Plan
Industry & Market Research
• Business Databases
– Business Source Premier
– Business & Industry
– Mintel
– Euromonitor
– Business Insights
Financial Plan
• Industry Norms and Key Business Ratios (D&B)
HA 214 D815 (RD)
• Annual Statement Studies (RMA) HA 214 R54
(RD)
• Almanac of Business and Industrial Financial
Ratios HF 5681 R25 T68 (RD)
• Financial Studies of the Small Business
HD 2346 U5 F55a (RD)
• Entrepreneurship and Small Business Websites
– Idea Café – Financing Your Business
Sources of Financing
• Pratt’s Guide to Private Equity Sources
HG65 G75 (RD)
• Galante’s Venture Capital & Private Equity
Directory HG 4961 V36 (RD) and on CD
• SBA Loans, a Step by Step Guide
HG 4027.7 O43 (RS)
• Business Databases
– VentureXpert
• Entrepreneurship & Small Business
– US SBA – Financing Your Business
Sources of Financial Information
• Small Business Sourcebook
HD 2346 U5 S66 (RD)
• The Directory of Business Information
Resources HF 54.52 U5 D567 (RD)
• Entrepreneurship & Small Business
- Idea Café
• Gale Ready Reference Shelf
– Trade Associations
 Good Luck!
• For further assistance, please contact me:

– Karen Anello
Business Research Librarian
anellokj@wharton.upenn.edu
215-898-5922