Assignment Instruction

Created by Phuong Tran

 How many managerial levels are there in an

organization? What are they? Different ranges of decisions taken by different managerial levels in Customer Development Department. Info & Knowledge to ensure those decisions are effective. Sources of the above information. Recommendations to improve decision making process.

1a

1b 1c 1d

 How many managerial levels are there in an

organization? What are they?

Top managers Middle managers Line managers

Strategic Long range planning Tactical Short range improvement Operational Day to day policies

 Different ranges of decisions taken by different

managerial levels in Vietnam Airlines.

Top managers Middle managers Line managers

Eg. Create a new low-priced tour package

Eg. Corporate with some suppliers that offer the cheapest price Eg. Contact & make hotel booking

 Info & Knowledge to ensure those decisions are

effective.
Eg. Create a lowpriced tour package How many low-income people? Whether the needs of low-priced tour package are considerable Whether the customer afraid of low-priced product due to its low quality

Eg. Corporate with some suppliers that offer the cheapest price Eg. Contact & make hotel booking

??? ???

 Sources of the above information

Internal & External sources

Internal: activities or transactions within organization. External: official & unofficial sources Official: government, newspapers, Unofficial: Internet need to be assessed for reliability or Formal:
Officials, published documents, company ads Collection of data is entrusted to particular individuals within

organization
Informal:
Unofficial, unpublished (E.g. Rumors) Received everyday

 Sources of the above information

Primary & secondary sources

Primary: any data that is used solely for the purpose for

which it was collected. Secondary: any data which is used again for another purpose
Official: from government dept & statutory authorities Unofficial: other sources

 Recommendations to improve decision making

process.

 Significance of survey/research

Research scope
Aims of research Data collection

Questionnaire design
Data analysis and findings Recommendations

 Data collection
Population
Sample Sampling method selection Rationale of selected sampling method Sample size selection ( 30 participants) Data collection method Mail survey Personal interview Telephone survey Online survey
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 Sampling method selection

Random sampling: create a list of possible participants,

rearrange them in random order, select participants from top to bottom until your sample size.
Convenience sampling: the choosing of participants

depends on the interviewers. The interviewers can stop anyone to ask questions. If one doesnt agree to answer, the interviewer can stop another one.

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 Questionnaire design question types

Closed questions Two-choice questions Single-response questions Multiple-choice questions Ranking questions Scaling questions
Open-ended questions

 Questionnaire design what must have?

Introduction to research
Personal information Main questions Thank you session

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 Data analysis and findings

Pie chart
Bar chart (horizontal or vertical) Line graph Radar graph

Scatter chart
Etc.

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