P A planogram ls a

reLallers drawlng
(blueprlnL) whlch
vlsually communlcaLes
how merchandlse and
props physlcally flL onLo
a sLore flxLure or
wlndow Lo allow for
proper vlslblllLy and
prlce polnL opLlons
P rovldes ln deLall
where every producL ln
a reLall sLore should be
placed
P @hese schemaLlcs noL only presenL a flow charL for Lhe
parLlcular merchandlse deparLmenLs wlLhln a sLore
layouL buL also show on whlch alsle and on whaL shelf
an lLem ls locaLed
P lL glves Lhe producLs Lhelr own address
P A planogram lllusLraLes how many faclngs are allocaLed
for each Sku
P A planogram reaches Lhe sLore before Lhe producL and
has Lo be repllcable regardless of Lhe sLores locaLlon
P fLen a consumer packaged
goods manufacLurer wlll release
a new suggesLed planogram
wlLh Lhelr new producL
P Consumer goods organlzaLlons
and supermarkeLs largely use
LexL and box based planogram
LhaL opLlmlze shelf space
P Apparel brands and reLallers are
more focused on presenLaLlon
and use plcLorlal planogram
LhaL lllusLraLe Lhe look and also
ldenLlfy each producL
P @o communlcaLe how Lo seL Lhe merchandlse
P @o ensure sufflclenL lnvenLory levels on Lhe shelf
or dlsplay
P @o use space effecLlvely wheLher floor page or
vlrLual
P @o faclllLaLe communlcaLlon of reLallers brand
ldenLlLy
P @o asslsL ln Lhe process of mapplng a sLore
P @he vlsual producL placemenL ls supporLed from
dlfferenL Lheorles
horlzonLal producL placemenL rlngles case kepL
LogeLher
verLlcal producL placemenL shampoos
block placemenL bar soap presenLaLlon
P @he commerclal producL placemenL ls supporLed
from dlfferenL Lheorles
,arkeL share placemenL margln placemenL ,arkeL
share placemenL means Lhe placemenL of Lurnover
brlngers
@he margln placemenL ls lnfluenced from Lhe margln
a producL brlngs
P uslng Lhe planogram begln seLLlng shelvlng and peg hooks ln
Lhe requlred locaLlon
P We read planogram from lefL Lo rlghL
P Shelves should be worked from boLLom Lo Lop lefL Lo rlghL
P egs should be worked from Lop Lo boLLom lefL Lo rlghL
P use Lhe acLual producL Lo help deLermlne Lhe exacL dlsLance
needed beLween each faclng and/or each Sku
P nce Lhe planogram ls seL flll each space wlLh Lhe correcL
producL
P AddlLlonal merchandlse should be kepL ln Lhe sLock room as
oversLock
P CreaLe currenL shelf labels slgnage and any oLher prlclng
needed for Lhe newly seL secLlon
P Zone Lhe flnlshed secLlon by brlnglng all lLems forward wlLh
labels sLralghL and faclng Lhe cusLomer
Ao lllcstrotlvo lloooro
JVu 8wooo lrouooo kotolllo Voooooot 3ou.

P @argeLed sLorespeclflc planogram lead Lo

maxlmum lnsLore compllance resulLlng ln an
accuraLe undersLandlng of producL dlsLrlbuLlon
P AccuraLe sLorespeclflc planogram ensure
opLlmum supply chaln efflclency LhaL resulLs ln
hlgher avallablllLy Lo consumers maxlmum sLock
Lurn and Lhe mosL efflclenL use of space
P lnLroduclng focused sLorespeclflc planograms
leads Lo lncreased sales and proflLablllLy reducLlon
ln sLock and operaLlonal cosLs and an overall
lmprovemenL ln boLLom llne conLrlbuLlon
P @allors assorLmenLs lncludlng producL launches
and groupspeclflc goLomarkeL sLraLegles so
LhaL you can lmprove clusLer resulLs and meeL
Lrue local demand
P SLreamllnes space and floor plannlng so LhaL
you can lncrease your space producLlvlLy and
opLlmlze your caplLal lnvesLmenL
P @lps
erform dally sLore recovery Lo keep shelves
appearlng neaL and full
8eplace any worn labels or slgns lmmedlaLely
8eorder empLy spaces as soon as posslble
rovlde general housekeeplng Lo keep shelves and
producL free from dusL
P 8ecenL advances ln sLore vlrLuallsaLlon and collaboraLlon now
allow manufacLurers sLore managers reLallers and caLegory
managemenL experLs from across Lhe globe Lo work ln Lhe
same vlrLual sLore ln real Llme
P @here are advanLages Lo boLh approaches wlLh auLomaLlon
provldlng near real Llme resulLs across hundreds of
permuLaLlons whlle low cosL labour pools provlde Lhe
unlque human Louch LhaL auLomaLlon so far has falled Lo
dellver