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A Presentation on Study on consumer preference towards Organized retailers from Traditional retailers for Carrier Air Conditioning

Presented By Vandit Gajjar Kaushal Gajjar

V. M. Patel Institute of Management Ganpat University

Table of content
Introduction Air Con
Carrier India Research Methodology Research Analysis Findings Limitation Recommendation

Introduction- Air con


The term can refer to any form of cooling, heating, ventilation, or disinfection that modifies the condition of air and stabilize the air temperature and humidity. The concept of air conditioning was started in Ancient Rome- water was circulated through the walls of certain houses to cool them

Modern air conditioning emerged during the 19th century


The first large-scale electrical air conditioning was invented and used in 1902 by Willis H Carrier.

Carrier India
Carrier India pioneered HVAC UTC-Parent Company Window Room Air conditioners United Technologies Corporation Hi Wall Splits (UTC) headquarters at Hartford Slimpack Splits Cassette Splits Ducted Splits 1999 Carrier enters into a global joint venture Chillers with Toshiba Corp. of Japan =Strategic Alliance 2008 Carrier establishes a joint venture with Midea in China = Compressor Production

What is retailing?
Types of retailer (1) Organized retailer (2) Traditional retailer

Research Methodology
Research objective Type of research design Source of data Research equipment Sampling technique Sample size

Research objective
To know how the customer preference changes towards organized retailers from traditional retailers for carrier air conditioning.

Type of research design


Descriptive research methodology

Sources of data
Primary Data Secondary data

Research equipment
Questionnaire

Sampling techniques
Non-probability sampling Convenience sampling method-For customer survey Probability sampling method-For retailer

Sampling size
Customer: 287 Retailer: 74

Area of research
Ahmedabad Gandhinagar + North Gujarat Baroda

Sampling frame Sampling unit Data analysis Software used

Data Analysis

Applied test for study


Cross tabulation

T test
Anova test Reliability Test

T test
Organized Retailer &customer Traditional Retailer & customer

Ahmedabad Customer

G +N Customer

Ahmedabad Customer

G +N Customer

Baroda Customer

Anova test

Baroda Customer

Cross tabulation result


Organized customer
Good Promotional schemes Different modes of payment Trained staff to help customer

Traditional customer
Installation service in time Solves complain in time Gives better after sales service

Anova test analysis


HYPOTHESIS ( Confidence level is 95% )

Ho: There is no statistical difference between the opinion of the customer of all the three region about All the variables* for Traditional retailers / Organized retailer. H1: There is statistical difference between the opinion of the customer of all the three region about All the variables* for Traditional retailers / Organized retailer. Note: * indicate variables consider in questionnaire from 1 to 20.

Variables
Wider range of AC is available at tradi. retailer Wider range of AC is available at Org. retailer

Result
Reject null Accept null

Tradi. Retailer solves complains in time


Org. Retailer solves complains in time AC is chosen on basis of discount on MRP from Tradi. Retailer. AC is chosen on basis of discount on MRP from Org. retailer. Overall experience of Tradi. retailer is good forTradi. retailers. Overall experience of Org. retailer is good for Org. retailers.

Accept null
Reject null Reject null Accept null Reject null Accept null

T test Analysis (Customer based)


HYPOTHESIS ( Confidence level is 95%)
Ho: There is no statistical difference between the opinion of the customer about All the variables* for Traditional retailers and Organized retailers. H1: There is statistical difference between the opinion of the customer about All the variables* for Traditional retailers and Organized retailers. Note: * indicate factors consider in questionnaire from 1 to 20.

Variables Retailer provides good promotional schemes Different AC model at same place that saves time Location of retailer is convenient to purchase AC Retailer provides faster home delivery

Result Reject null Accept null Accept null Reject null

T test Analysis (Retailer based)


HYPOTHESIS ( Confidence level is 95% )
Ho: There is no statistical difference between the opinion of the both retailers about All the variables* for Carrier AC. H1: There is statistical difference between the opinion of the both retailers about All the variables* for Carrier AC. Note: * indicate variables consider in questionnaire from 1 to 20.

Variables Carrier AC delivered AC on time Carrier AC provides better credit period to retailer

Result Reject null Reject null

Customer prefers location neat by him / her house


Customer prefers all consumer durable items under one roof

Accept null
Accept null

Reliability test analysis


Reliability Statistics Cronbach's Alpha 0.843 N0. of Items 20

Findings

Customer prefers shopping under one roof, discount on MRP, good promotional schemes. This all are full filled by organized retailer. While traditional retailer are good in service related issues. Overall satisfaction of customer is good for organized retailer. Organized retailers have strong position in Ahmedabad and Baroda city.

Recommendations

Company should focus on service issue of organized retailers. Company should increase the number retailers in all three regions. of

Carrier should also target the middle and lower class people. Company should launch stylist coloring indoor unit of AC.

Limitation

The project is being carried out in Ahmedabad, Gandhinagar + North Gujarat and Baroda city so the customers and retailers of other cities are not being found out.
Different perception of customer and retailers, so one cannot predict their perception accurately. As sample size was limited so the reliability of data is another limitation of the project. Time duration of project.

Thank you