Presented by :Shruti agrawal (046) Ridhima kapoor (040) Saloni monga(043) Kunal pokarna (024) Priyanka ghosh Ashish

jain (007)

Introduction
The company rejected growth strategy followed by

many other hotel chains

a) Aquiring of other group or chains of hotels b) Diversifying into related fields

History of Isadore sharp

1952, graduated in architecture 1952-60 , construction business with father Max

sharp
1960 , founded four seasons hotel

STRUCTURE AND COMPETITIVE POSITIONING

STRUCTURE
Owned by major local estate investor or developer
Management fees was charged Receive marketing and advertising fees

COMPETITON
Top luxury hotels around the world
The RITZ carlton hotel chain owned by Mariott Others include

Starwood high and luxury hotels , part of very small

chain such as St. Regis

PRICING
Location of the property
Room type Time of the year

Restaurant pricing
Negotiated rates for corporate customers Less conference business than Ritz Carlton

GUESTS
KIND OF GUESTS SERVICES

Average 40 year old

Well educated Engaged in career

24 hour business services

Overnight laundry Twice daily

Rich and full life

housekeeping services Messages are always delivered Learnt guests names

PROPERTY LOCATION AND SELECTION

US $1 million per room to build and took 5 years to

complete Long term strength of the local economy Desirable area Expensive and safe part of the city Adjacent to business and shopping Access to suitable golf , tennis etc

DESIGN
Distinguish four seasons Door hinges Electrical outlets

Look and feel

Example All woolen blankets Linens with highest thread counts Comfortable mattresses

FEEDBACK
After the construction was completed the role of the

design and purchasing department changed. A few months after opening the members of the four seasons deign team requested feed back from the managers and staff at the new hotel .

Employee selection
Reasons to do it
job stability Progression Personal qualities

What they identified

Appropriate eye contact, mutual respect Posture and grooming Appropriate choise of words Experience and attitude about interactions with customers and managers in prior jobs

Employee training
Teaching to deliver services and help them grasp the organizational culture Training translated into 16 languages

Career planning
Quarterly meetings to review performance generic management skills and functional skills, accordingly guide

INCENTIVES AND RECOGNITION

ABILITY TO MOVE UP
KINDS OF CONTRIBUTION SOURCE OF INCENTIVE COMPENSATION FOR

EMPLOYEES OUTSTANDING SERVICE AWARD

CORPORATE AND LOCAL CONTROL

Several managers at corporate stated that,

What really matters happens at the properties.

CULTURAL DIFFERENCES
For example,

a group of business people having breakfast in New York expect their bill right after theyre done eating.
But in Hong Kong,it is considered the height of rudeness to bring the bill before its requested.

 The next step is to designed to customize the

web experience for the viewer.

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event the viewer was planning , the web site would present information in a particular order.
Finally, the site is designed to track viewers

interests.

 Find a hotel or resort. Special Offers.

Accommodations.
Spa. Leisure activities. Weddings. Meeting planning. Celebrations and events. Visit our new Living. Delight someone with a Four Seasons gift card .

Employee Satisfaction Is As Important As Guest Satisfaction Status Recognition Is Dual Quoted By Quality Service & Employee Satisfaction How Work Culture Have Contributed to Its Business Success & Making It a Great place to work.