FA-MARKET SURVEY

Part-1

TARGETED STORES
Fancy Stores

Medical Stores Targeted Sectors Organized Supermarkets Mom & Pop Stores

Whole Sellers

AREAS COVERED
Shivaji Nagar

Commercial Street Areas Covered

Banks Colony

Gandhi Bazaar

BDA Complex

Sita Circle

SHIVAJI NAGAR

KAK Fancy Stores

     

Brand Awareness: Supply of product: Frequency of Supply: Fast Moving Brand: Price Range: Effect of offers :

Yes Through Distributors Irregular(No proper supply) Nike, Dove and Eva Rs.150/- on an average Increase in sales

   

Promoters: Margin:

Not required (small store) Varies from Company to Company (Not Revealed)

Consumer Loyalty : Varies based on Offers Testers: Not provided by any of the companies

COMMERCIAL STREET

Empire Stores (Organized shop)

      

Brand Awareness: Demand for the product: Supply of product: Frequency of Supply: Fast Moving Brand: Price Range: Effect of offers :

Yes Not much(Poor Supply) Through Distributors Depends on Sale Axe, Dove, Revlon and Nivya Rs.125 to 250/Has no effect on sales

 

Promoters : Margin:

Required (Results in high Sales) Varies from Company to Company (Not Revealed)

Consumer Loyalty :

High, Usually asks for specific brands, but get convinced by Promoters.

Testers:

Provided by most of the companies (other than Fa and Nike )

  

Promoters : Number of brands sold: Number of bottles sold :

For Dove 10 to 15 other brands.

50 to 60 bottles on an average

SITA CIRCLE

Suraksha Medicals(Medical shop)

      

Brand Awareness: Demand for the product: Supply of product: Frequency of Supply: Fast Moving Brand: Price Range: Effect of offers :

Yes Not much Through Distributors Once in every Week Park Avenue & Eva No much difference Has effect on sales

    

Promoters : Margin: Consumer Loyalty : Testers: Average Sales :

Not Required Varies from Company to Company (Not Revealed) Depend on latest Ads and offers Not provided by any of the Companies 40 to 50 bottles every month (Fa- 3 to 4)

BANKS COLONY

Manoj Medicals(Medical shop)

       

Brand Awareness: Demand for the product: Supply of product: Frequency of Supply: Fast Moving Brand: Price Range: Effect of offers : Promoters :

Yes Not much Through Distributors Once in every Week Almost same sales for all brands An average of Rs.150/Has effect on sales (increase in sales) Not Required

  

Margin: Consumer Loyalty : Testers:

Varies from Company to Company (Not Revealed) Depend on latest Ads and offers Provided by all the Companies (Except Fa)

BDA COMPLEX

Shop1:
  

Brand Awareness: Demand for the product: Supply of product:

Yes Same as other brands Through Whole sellers (Maruthi cosmetics, avenue road)

     

Frequency of Supply: Fast Moving Brands: Price Range: Effect of offers : Promoters : Margin:

Depends on Sales Almost same sales for all brands Rs 80 to 190/Has effect on sales (Increase in sales) Not Required Varies from Company to Company (Not Revealed)

     

Consumer Loyalty : Testers: Price conscious: Margin: Number of other brands sold : Highest varieties providers:

No specific brand requirements No testers are being provided. Customers are price conscious Usually 10% on cost price 8 to 10 different brands Eva and Fa.

GANDHI BAZAAR

Bhavani Fancy Stores (semi-organized shop)

       

Brand Awareness: Supply of product: Frequency of Supply: Fast Moving Brand: Price Range: Effect of offers : Promoters : Margin:

Yes Through Distributors Once in every Month. Nike, Dove and Eva(Axe for men) Rs.180 to 235/- on an average Increase in sales Required (Helps increase sales) 8 to 10% on cost price

      

Price Conscious: Consumer Loyalty : Testers: Margin: Number of other brands : Highest varieties providers: Number of bottles sold:

Customers are not price conscious Varies based on Offers Provided by almost all companies Usually 10% on cost price 8 to 10 different brands Fa and Eva 75 to 80 on an avg every month (Fa- 10 to 12 per month)

BANKS COLONY:

Religare Medicals
       

Brand Awareness: Supply of product: Frequency of Supply: Fast Moving Brand: Price Range: Effect of offers : Promoters : Margin:

Yes Through Distributors Once in every week Axe for men, dove and Nike Rs.160/- on an average Increase in sales Not required (small store) Varies from Company to Company (Not Revealed)

   

Effect of offers: Brand loyalty: Special Offers by shop: Sales of Product:

No much effect Customers Specifies the Brand Free home Delivery 30 to 40 every months.