Turning changes into business

opportunities
An introduction to The Wallace Innovation Network
Who
What
How
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Who
What
How
3
 Who are we

• Wallace Innovation Network

• Core organization + Network of external

resources to integrate different experiences and to
always keep a fresh view for our clients
– Collaboration agreements with complementary
professional services companies (The Node Company,
Pool CP, …)
– Members of Expiga: ex P&Gers from all functions
(Marketing, Sales, Finance, Human Resources…)
– Network of independent experts, freelances as well as
professionals from different companies (designers,
executives, experts on communication, FMCG, media…)

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 Our partners

Luis Mora José Ramón Pérez

 P&G, Leo  P&G, Sogecable,

Burnett, Pepsico, Telefonica, Cluster,
Unicity, Node DraftWorldwide,
Node
 Experience on
FMCG, Internet,  Experience on
interactive TIME,
marketing, communication,
communication FMCG, utilities,
production,
 Education: MBA logistcis

 Education:
Industrial Engineer
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Who
What
How
6
The story
of Alfred
Russell
Wallace
 Change
Consumer
Concrete
Change Consumer Concrete

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Change Consumer Concrete
 Everyday we see that, “outside”, things just change like this…
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY

 … but then, how could this possibly happen?

 And, more importantly: what are we doing “inside” to

anticipate and adapt to these changes?
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“When the winds of
change blow, some
people build walls, but
others build windmills”
Chinese Proverb

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Change Consumer Concrete
In The Wallace Innovation
Network.
we identify the new
needs
derived from
change
those

analyze the possible s,

scenarios, and transform
them into
opportunitie
s for growth
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Change Consumer Concrete

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Change Consumer Concrete
• A holistic view of the consumer
at all levels, beyond the
specific market and the
specific product
The consumer of our product

The consumer overall

(Purchasing and usage behaviors)

The individual
(General behaviors: longings, frustrations,
priorities, objectives, contradictions…)

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Change Consumer Concrete
Empathic Research:
A view of the consumer
beyond traditional research

 People don’t do…

 What they say they do
 What you believe they do
 What they believe they do
 What they are supposed to do

 People can’t imagine what they could do

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Who
What
How
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 Our methodology

• 4 main phases
1. Fresh look
• “Inside”
• “Outside”
2. Concepts and solutions
3. Evaluation and decision-making
4. Implementation plan

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 Overall structure of a project
LOOK – INSIDE AND OUTSIDE CREATE NURTURE ACT

Delimit Explore Opportunities Concepts Develop and select Development

Implementation

Back to the
Sector loops Imagine possibilities (own future
analysis sector and others) Up & Down
User tests
Tasks

Catalyst
Technical
implications
Observation of Analogies Playing
consumers by off-limits Breakstorm Draft of opportunity First economical
profiles territories implications

Educator
Usage and NETWORK Draft of
consumption analysis Trend analysis implementation plan
(current solutions) Conceptualización
Testing and
Results

Concepts
Opportunity and internal
territories solutions work
Current New possible
“game field” “game fields”
1 2
3 4
Some examples

of our work 19
 Areas of work

• Strategy

• Design of products/services

• Development of Innovation
Ready Organizations

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 Areas of work
Strategy– Product– Organization

“Redefine the organization and the strategy for the

Press Division (paper and Internet) of a leading
communication group”

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 Areas of work
Strategy– Product– Organization

Rebuild the
marketing
strategy for the
Snacks category
of a multinational
company, in order
to “get up” from
the child market
and gain new
business by
entering the teen
market
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 Areas of work
Strategy – Product – Organization

Develop
innovative
products to
drive lactic-
based product
consumption
among women
50-

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 Areas of work
Strategy – Product – Organization

Identify concrete
solutions and
products for an
utilities company,
in order to be able
to monetize the
ecological
consciousness of
consumers

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 Areas of work
Strategy – Product – Organization

Provoke new ways to look at the own business and identify

new growth opportunities, by running a series of co-creation
sessions with the top and medium-level executives of a
pharmaceutical company
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 Areas of work
Strategy – Product – Organization
Generate possible
scenarios for the future
of a FMCG multinational
company, with a tailor-
made “Back to the
Future” session, and
working out the results
with the responsible
executives of the
impacted business areas

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(as you read this) 27
THE WALLACE INNOVATION NETWORK
Madrid – Spain

www.WallaceIN.com
info@WallaceIN.com