Kunal Thakkar Qaisar Haseeb

Agenda

Introduction to a mobile interfaced company Finding the opportunity The only challenge! How YOC was formed Business Model Marketing Strategies Entering the market Competitive analysis Facts n Figures International Expansion Success Stories Looking at the Future

How YOC found an opportunity?

Marketing companies were looking for new approaches Penetration rate of mobile phones was already higher Parallel developments were switched on to the internet Text messages continue to rise

The only challenge!

The dot-com bubble recently bursted

The Beginning of Mobile Marketing

Dirk Kraus
y Idea to use mobile phone as marketing

channel

The YOC establishment

December 18th 2000 3.6 M 80% borrowings; 20% real equity Interest burden 7.14% per annum

YOC
European Co. Leading mobile marketing providers

YOCs business model and full service approach

YOC

YOC

Mobile Marketing

B2C Services

YOC

Affiliate Marketing

Mobile Marketing
Integration of mobile phone into media mix Technological advancements and intelligence Blending above two specifically for
Boosted sales Marketing contacts Customer loyalty programs

Mobile B2C-Services

Licensed Mobile Content

y Logos y Animations y Themes y Ringtones

Mobile Shipping & Billing Enabler Function

Affiliate Marketing

Belboon
y Marketplace connecting online advertisers

Development of Affiliate Marketing Platforms

y Private or Commercial website owners

Double opt-in process

YOC PILLARS

1st

Cash-or-Crash
Destroying a Porsche 911, 50 meters above the ground, Potsdamer Platz in Berlin Asking people to vote for crashing the car or not Mentioning YOCs short code 120 times a day Attracting 80,000 users within 6 days

2nd

Schummelhilfe
Helping students to cheat Attracting users of very low age (12-18) Provision for Cheating Aid

y Latin, English & French words

Coverage by 60 radio stations Temptation to cheat YOCs 6 Digit Number Hiring 3 teachers

3rd

Birth Control
Reminding women to take their pill Type-in the first day of taking pill Messages will be received for next 21 days 7 day break..whether to start another month? Prompt 60,000 women registration Coverage by womens magazines 3.6 Million users

YOC in a Competitive Environment

YOCs key competitors

y 12Snap y Mindmatics

Going Public . YOC Turnover and EBIT

2006
Total Turnover (EUR) Turnover Germany (Eur) Turnover Foreign Countries (Eur)

2005 5.292 4.294 998

Change 3,798 2,654 1,144

Change 72% 62% 115%

9,090 6,948 2,142

Total Turnover (Eur) Mobile Marketing (Eur) B2C-Services (Eur) Affiliate Marketing (Eur) EBIT (Eur)* EBIT Margin

9.090 7,312 703 1,075 1,193 13.1%

5.292 4,286 962 44 579 10.9%

3,798 3,027 -259 1,031 614

72% 71% -27% >100% 106%

* In thousands (Source: YOC AG annual report 2006)

Sustaining Competitive Position

Both directions of Marketing

y Push and Pull

Full Service Approach

y Design y Development y Implementation

High Product and Project Quality High Technological Competence

YOC Growth Strategy

Intensifying existing customer relations

New customers in consumer goods industry

High product and project quality High technological competence

Internationaliza tion of existing core-customers

Innovation and new products

Customers in new industries (automobile, insurance, banking)

YOCs Main Focus

Retaining established customers

y i.e. Retention Strategy

Attracting new customers through its Full Service approach

y i.e. Loyalty programs

Intensifying relationships with established customers

y i.e. Customer Oriented

Supporting clients in entering foreign markets

International Expansion

U.S
y Nike y Coca Cola

Facilitations in. Vienna Madrid and London

Beyond just SMS/Text

Push and Pull mobile marketing POS prompts Mass marketing

SMS-on-pack promotions Coca Cola

2007 Buy-a-Player 60 Million Coke Packs in UK Under the bottle cap 50p to 100,000 to club/player 10,000 bonus to fan

What was the objectivity behind this?

Two fold
1- Creating awareness 2- Creating image

Also to, Attract new customers Bind consumers

YOC The Future Outlook

Enabling customer liberty

y Automatic placement of advertisements

Coordinating with strategic assistance

y Yahoo, TV stations, Own Portals, News

Magazines

Understanding every single hand set

Recommendations
Assisting the financial wing 2. Intense focus on sustainability because of increasing rivalry by means of patents, goodwill 3. Switching to wireless internet rather than focusing just on the fixed landline 4. Minimizing the cost of operation hence boosting up the increasing profit margins
1.

Thank you