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Select an organization from hotel industry and observe how the management used Information technology In communication
Contents
Introduction Information technology Background of Information Technology Information technology (IT) in hotel Management Types of software used in hotels Information and communications technology Practical study Swot analysis Conclusion & recommendations
Introduction
Information technology
The term in its modern sense first appeared in a 1958 article published in the Harvard Business Review. Information technology (IT) is the acquisition, processing, storage and dissemination of vocal, pictorial, textual and numerical information by a microelectronics- based combination of computing and telecommunications
in which authors Leavitt and Whistler commented that "the new technology does not yet have a single established name. We shall call it information technology (IT). Some of the modern and emerging fields of Information technology are next generation web technologies, bioinformatics, cloud computing, global information systems, large scale knowledgebases, etc. In the early days of computer development, there was no such thing as a college degree in IT. Software development and computer programming were best left to the computer scientists and mathematical engineers, due to their complicated nature. As time passed and technology advanced, such as with the advent of the personal computer in the 1980s and its everyday use in the home and the workplace, the world moved into the information age.
Background of IT
In relative terms, it wasn't long ago that the Information Technology department might have consist of a single Computer Operator, who might be storing data on magnetic tape, In the 1960s and 1970s, the term information technology (IT) was a little known phrase that was used by those who worked in places like banks and hospitals to describe the processes they used to store information. With the paradigm shift to computing technology and "paperless" workplaces, information technology has come to be a household phrase. It defines an industry that uses computers, networking, software programming, and other equipment and processes to store, process, retrieve, transmit, and protect information.
Software
For reservations, there are two types of hotel software a CRS (central reservation system) and an IBE (Internet booking engine). An IBE allows guests to remotely make reservations accessing the hotels website. Hotel reservation systems will also have reservation software capability that allows guests to make reservations using a GDS service. A CRS books reservations for multiple properties.
Serena Hotels
The Serena selection of luxury resorts, safari lodges and hotels spans some of the most evocative, exotic and enchanting destinations in the world. The Serena Group comprises a collection of 32 luxury resorts, safari lodges and hotels, which are located in East Africa (Kenya, Tanzania, Rwanda, Uganda and Mozambique) and Southern Asia (Pakistan, Afghanistan and Tajikistan).
Mission
Is to create buildings of outstanding Ethnic design to offer the highest standards of Service and product that enables Serena All to deliver Level of operating standards This will exceed the level of Guests Expectations.
Hotel Facilities
387 Rooms including Suites Limousine Airport Transfer Service Two temperature controlled Swimming Pools Shopping Arcade Conference / Events Center 24-hour Business Centre Wi-Fi Access High Definition TV with International Channels Room service, Valet & Laundry 24-hour Doctor on Call
Swot analysis
Strengths Serena is using valued traditional services & getting support from modern technology. Cost effective communication system like intercom and buzzer system is commonly and effectively used. Room service, Valet & Laundry Beautiful dcor & interior Two temperature controlled Swimming Pools Weaknesses Need more modern ICT only for high class highly expensive
Opportunities Growing demands of hotels and hospitality industry. Offers of modern technology to expand business Cost effective option by reducing staff through use of Modern ICT Innovation Increase of links and affiliations
Threats Security Situation Competitors Inflation The Government Instability lack of tourism in Pakistan