INDUSTRY ANALYSIS ON PRINT MEDIA

The structure of the Indian print media industry is highly fragmented with importance to regional dominance. The Indian print media segment primarily comprises newspaper and magazine publishing. Book Publishing also forms part of the print media though currently the share is not substantial. As per PwC report, the print industry is expected to grow from Rs 128 bn in 2006 to Rs 232 bn by 2011, at 12.6% CAGR. While the newspaper industry is estimated at Rs 112 bn, the magazine segment is valued at Rs 16 bn.

Indian Print industry: An overview

rowth drivers Of Indian Print Industry

Higher literacy levels: Currently Indian print media is estimated to reach over 220 m people, and has immense growth potential since close to 370 m literate Indians are believed to not be served by any publication. Also, the reach of newspapers is only 27%, as compared to the global average of 50%. Lower cover prices: Earlier, due to strong hold over a region, the newspaper had higher cover charges. However, with increasing competition and venture into newer regions the companies have reduced the cover prices to augment more sales. Many English dailies are sold for as low as Re 1 or Rs 2. The initial subscription offers of 'DNA' and 'Hindustan Times' (HT) in Mumbai, during their launch period, further reduced the cost of the newspaper to around 50 paise for an average issue. Higher ad spends: Print media accounts for 48% of the total advertising spend in the country. With rising consumerism and growing interest from domestic and global brands in Indian market, the growth in ad segment is expected to be strong.

Fragmented industry
The regionalism aspect is clearly visible in the newspaper sector. The print media is further divided on the basis of the languages. Of the daily newspapers, about 46% are vernacular, 44% are in Hindi and 10% are English. The content and circulation of English-language newspapers, on the other hand, are largely focused on the primary urban centers. Hindi-language newspapers have a proportionately larger readership in rural areas. The newspaper industry is regionally divided, with existing players enjoying strong brand loyalty. The newspaper industry has relatively high entry barriers due to the strong brand equity of existing players. Also, existing players have strong control over the distribution network,

Pestel Analysis for Print Media Industry Political factor

To understand media, we need to understand the political environment in which they operate. The media industry may not want government regulation in some matters, but in this case it certainly does want government intervention. The governments protection of copyright is crucial to the continued functioning of the media industry. Without government enforcement of copyright laws, the for-profit media industry would be unable to survive. Thus, the relationship between government and media is more complex than a simple freedom of the press slogan might suggest. To make sense of it, we must understand the constitutional notion of freedom of the press in historical context.

Economic factor For most of the 20th Century, newspapers were the primary source of information for the public. Just as important, their ads were the easiest way to find job opportunities or to learn the price of groceries at your town's supermarkets. The great majority of families therefore felt the need for a paper every day, but understandably most didn't wish to pay for two. Advertisers preferred the paper with the most circulation, and readers tended to want the paper with the most ads and news pages. Thus, when two or more papers existed in a major city (which was almost universally the case a century ago), the one that pulled ahead usually emerged as the stand-alone winner. After competition disappeared, the paper's pricing power in both advertising and circulation was unleashed. Typically, rates for both advertisers and readers would be raised annually and the profits rolled in. For owners this was economic heaven.

Social factors
Social

factors influence people's choices and include the beliefs, values and attitudes of society.

So understanding changes in this area can be crucial. Such changes can impact purchasing behavior. Consumer attitude is very important social factor.

Technological factors Technology is increasingly competing with print media by opening access to endless sources of news. It may now seem that the need of the reader to buy a newspaper for news and the need of the advertiser to advertise in it is slowly receding. Thus it is for the newspapers to look at emerging options and to rework their traditional sources of revenue.

Environmental factor
Newspapers face significant challenges on the back of economic slowdown and the consequent slowdown

in advertising revenues. Print media industry has to adapt to a fast-moving environment and players need to draw upon new capabilities to survive in this environment.

Legal factor
As a measure of policy liberalization, Government has allowed Indian edition of foreign news magazines for facilitating wider readership at affordable prices. Also, Government has recently announced facsimile edition of international news papers to be brought to be India. Government has reviewed the print advertisement policy and brought about changes to support small and medium newspapers. As per that policy, advertisement support has been increased from 10% to 15% for Small newspapers and from 30 to 35% for Medium newspapers, in money terms. Minimum publication period requirement drastically reduced from 36 months to 6 months for regional languages newspapers.

Porters five force model

Analysis of Porters five force model

Competitiveness within the Industry(High) Highly Fragmented Industry High Fixed Cost Highly perishable products Highly diversified rivals Bargaining Power of Suppliers(Low) Decreasing bargaining power of suppliers Increasing number of content providers Bargaining Power of Consumer(High) Consumer can switch channels Increased globalization Availability of a variety of alternative sources of entertainment

Threat of New Entrants(Low) High sunk costs High capital requirement Difficult access to distribution Steeper learning curve because of mature market Threat of Substitutes Internet Online advertisers like Google and Yahoo Television Radio

List of players in the industry

The Times of India Dainik Jagran The Hindu Deccan Chronicle Dainik Bhaskar Hindustan Times Eenadu

Categorization of players in the industry

Category Dailies Players Deccan Chronicle, The Times of , The Hindu, Abroad, Deepika Global, Asian Age

Business dailies The Economic Times, The Financial Express, Business Line, Business Standard

Weeklies Monthlies Regional

andThe Week, Today, Asha kiran, Panchjanya weekly

Andhra Pradesh: Chronicle, Andhra Bhoomi, Hindi Milap : Times, Pioneer Maharashtra: Mid-day, Lokmat Times, Sakaal , Loksatta : The Telegraph, The Statesman

Film related

Filmfare, Screen, Planet Bollywood, Indian Express Bollywood Scoop, Apun Ka Choice, Indian Television, RedifIndia, Film Trip, Star Dust

Computer relatedPC Quest, Cyber , Data Quest, Voice & Data, Computers Today, Express Computer, Silicon Others The Onion, India Today Plus, Des Pardes, India Together, Teens Today, Andhra Jyothi in telugu, Wow Hyderabad, Zee Premiere, Showtime, Arcade, JAM, India Talkies

The Times of India

The Times of India (TOI) is an Indian English-language daily newspaper. TOI has the largest circulation among all English-language newspaper in the world, across all formats (broadsheet, tabloid, compact, Berliner and online). It is owned and managed by Bennett, Coleman & Co. Ltd. which is owned by the Sahu Jain family. According to the Indian Readership Survey (IRS) 2010, the Times of India is the most widely read English newspaper in India with a readership of 70.35lakhs (7.035million). This ranks the Times of India as the top English newspaper in India by readership . The Times Of India was founded on 3 November 1838 as The Bombay Times and Journal of Commerce In Mumbai, during the British Raj. Published every Saturday and Wednesday, The Bombay Times and Journal of Commerce was launched as a semi-weekly edition by Raobahadur Narayan Dinanath Velkar, a Maharashtrian Reformist. The daily editions of the paper were started from 1850 and in 1861, the Bombay Times was renamed as The Times of India.

Swot Analysis Times Of India

STRENGTHS (+ve) Oldest newspaper (1838). Big Brand, good reputation in the minds of customer. 1st rank in circulation in India& 8th in world. Invitational prices. Launches good campaign. Daily English newspaper with rich supplements. Good support from Times group companies. World class printing machine-Geoman, Goss 110,000 copies per hour

WEAKNESSES (-ve) Late & repeated news Less information about stock market Grammar and vocabulary mistakes. Pictures of nude girls Late circulation in small cities Lake in covering useful news for competitive students

OPPORTUNITY Literacy rate increases day by day. People focus more on career, education etc. English is international language. Everyone wants to learn it. Life style being hi-fi.

THREATS People are getting knowledge form Internet, T.V., Radio etc. Day by day readership of The Hindustan(2 position) and The Hindu (3 position) increases very fast.

Hindustan Times
Hindustan Times (HT) is an Indian English-language daily newspaper founded in 1924 with roots in the Indian independence movement of the period ("Hindustan" being a historical name for India). Hindustan Times is the flagship publication of HT Media Ltd. In 2008 the newspaper reported its circulation to be over 1.14 million according to the Audit Bureau of Circulations (India), ranking it as the third largest daily English tabloid in India. The Indian Readership Survey (IRS) 2010 revealed that HT has a readership of (34.67 lakhs), placing it as the second most widely read English newspaper in India after The Times of India. Hindustan Times was founded in 1924 by Master Sunder Singh Lyallpuri, founder-father of the Akali movement and the Shiromani Akali Dal in Punjab. S Mangal Singh Gill (Tesildar) and S. Chanchal Singh (Jandiala, Jullundur) were made in charge of the newspaper. It has its roots in the Indian independence movement of the first half of the twentieth century and even faced the noted "Hindustan Times Contempt Case (AugustNovember, 1941)" at Allahabad High Court.

SWOT Analysis Hindustan Times

Strengths Cost advantage Asset leverage Effective communication High R&D Innovation Online growth Loyal customers Market share leadership Strong management team Strong brand equity Strong financial position Opportunities Acquisitions Asset leverage Financial markets (raise money through debt, etc) Emerging markets and expansion abroad Innovation Online Product and services expansion Weaknesses Bad communication Diseconomies to scale Over leveraged fiancial position Low R&D Low market share No online presence Not innovative Not diversified Poor supply chain Weak management team Threats Competition Cheaper technology Economic slowdown External changes (government, politics, taxes, etc) Exchange rate fluctuations Lower cost competitors or imports Maturing categories, products, or services Product substitution

Dainik Jagran
Dainik Jagran (Hindi: ) is a Hindi language daily broadsheet newspaper in India. According to the IRS Q1 2010, Dainik Jagran ranks No. 1 among the dailies with a Total Readership (TR) of 54,254,000. Dainik Jagran was founded by Puranchandra Gupta in Jhansi in 1942. In 1947 Dainik Jagran shifted its headquarters to Kanpur, where it launched its second edition on 21 September 1947. More than 55.7 million people read Dainik Jagran making it the largest read daily in India. Currently, Dainik Jagrans 36 editions are published across eleven states of India.

The Hindu
The Hindu is an Indian English-language daily newspaper founded and continuously published in Chennai since 1878. According to the Audit Bureau of Circulations, it has a circulation of 1.46 million copies as of December 2009. According to the Indian Readership Survey (IRS) 2010 The Hindu is the third most widely read English newspaper in India (after the Times of India and Hindustan Times) with a readership of 2.6 million people. The Hindu was founded in Madras on September 20, 1878 as a weekly by four law students (T. T. Rangachariar, P. V. Rangachariar, D. Kesava Rao Pantulu and N. Subba Rao Pantulu) led by G. Subramania Iyer, a school teacher from Tanjore district and M. Veeraraghavachariar, a lecturer at Pachaiyappa's College. The Hindu was started to support the campaign of Sir T. Muthuswamy Iyer for a judgeship at the Madras High Court and to counterbalance the propaganda against him carried out by the Anglo-Indian press. The Hindu was one of the many newspapers of the period established to protest against the discriminatory policies of the British government in India.

Dainik Bhaskar
Dainik Bhaskar (Hindi: ) is an Indian Hindi-language daily newspaper published by D B Corp Ltd.. It was started in year 1958 from Bhopal, the capital city of Madhya Pradesh. As of 2011, its National Editor is Shravan Garg and the Group Managing Editor is Yatish K Rajawat who sits in Delhi. Dainik Bhaskar launched Business Bhaskar, the first business daily in Hindi, on 27 June 2008. As of 2011, Business Bhaskar is the largest Hindilanguage business daily and has nine editions (Delhi, Bhopal, Indore, Raipur, Panipat, Jalandar, Ludhiana, Chandigarh and Jaipur). Yatish K Rajawat is its founding editor. The newspaper was launched in year 1956 to fulfill the need for a Hindi language daily, by the name Subah Savere in Bhopal and Good Morning India in Gwalior in year 1957, it was renamed as Bhaskar Samachar In 1958, it was renamed as Dainik Bhaskar which in 2010, was the No. 1 daily newspaper in India (and No. 11 worldwide) in terms of circulation.

Publication Dainik Jagran Dainik Bhaskar Hindustan

Top Ten LanguagePeriodicity 2010 Q4 Publications

Hin Hin Hin Mal Hin Mar Eng Tam Hin Mal D D D D D D D D D D 16066 13992 11452 9930 8640 7712 7424 7014 7166 6637

2011 Q1 15910 14016 11810 9938 8747 7486 7442 7187 7033 6800

Malayala Manorama (Daily) Amar Ujala Lokmat The Times Of India Daily Thanthi Rajasthan Patrika Mathrubhumi

Top Ten Dailies

Publication Dainik Jagran Dainik Bhaskar Hindustan Malayala Manorama (Daily) Amar Ujala Lokmat The Times Of India Daily Thanthi Rajasthan Patrika Mathrubhumi Language Periodicity 2010 Q4 Hin Hin Hin Mal Hin Mar Eng Tam Hin Mal D D D D D D D D D D 16066 13992 11452 9930 8640 7712 7424 7014 7166 6637 2011 Q1 15910 14016 11810 9938 8747 7486 7442 7187 7033 6800

Top Ten Magazines

Publication Vanitha (Mal) Pratiyogita Darpan Saras Salil India Today (Eng) Language Periodicity2010 Q4 2011 Q1 Mal Hin Hin Eng F M F W W W M W F M 2715 1957 1942 1757 1386 1162 1133 1143 1092 1043 2653 2027 1945 1650 1413 1137 1100 1066 1061 1031

Malayala Manorama Mal (Weekly) India Today (Hin) Meri Saheli Kumudam Grih Shobha (Hin) Grehlakshmi Hin Hin Tam Hin Hin

Top Ten Hindi Dailies

Publication Dainik Jagran Dainik Bhaskar Hindustan Amar Ujala Rajasthan Patrika Punjab Kesari Navbharat Times Prabhat Khabar Nai Dunia Hari Bhoomi 2010 Q4 16066 13992 11452 8640 7166 3559 2579 1679 1671 1510 2011Q1 15910 14016 11810 8747 7033 3479 2589 1812 1762 1418

Top Ten English Dailies

Publication The Times Of India Hindustan Times The Hindu The Telegraph Deccan Chronicle DNA Mumbai Mirror The Economic Times The Tribune The New Indian Express 2010 Q4 7424 3592 2115 1238 1073 750 711 797 621 529 2011 Q1 7442 3692 2095 1203 1035 822 780 769 569 550

Publication Pratiyogita Darpan Saras Salil India Today (Hin) Meri Saheli Grih Shobha (Hin) Grehlakshmi Cricket Samrat Champak (Hin) Nirogdham Sarita

Top Ten Hindi Magazines

Periodicity M F W M F M M F Q F

2010 Q4 1957 1942 1162 1133 1092 1043 1050 807 780 727

2011Q1 2027 1945 1137 1100 1061 1031 984 843 711 710

Publication India Today (Eng)

Top Ten English Magazines Periodicity 2010 Q4

W M M 1757 1000 974 704 467 385 367 328 302 393

2011 Q1 1650 1002 960 684 438 382 352 337 325 325

General Knowledge Today Readers Digest

Competition Success Review M Outlook Filmfare Stardust (Eng) Femina The Week Wisdom W F M F W M

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