as a

BUSINESSPLAN
for
PRESENTED BY:
CAGUIMBAL , KIM DOMINGO , JAYBEE MENDEZ , JANINE OLIVENZA , AIRAM RIVERA , HAZEL ANNE TUAZON , RON VINCENT
.

Making a

TOOLENTREPRENEUR

EXPERT SYSTEM

Pla
s

What is Busines a

BUSINESS PLAN EXPERT SYSTEM

A business plan is any plan that works for a business to look ahead, allocate resources, focus on key points, and prepare for problems and opportunities.

BUSINESS PLAN EXPERTmany people think SYSTEM Unfortunately,

ofbusiness plansonly for starting a new business or applying for business loans. But they are also vital for running a business, whether or not the business needs new loans or new investments. Businesses need plans to optimize growth and development according to priorities.

BUSINESS PLAN EXPERT SYSTEM

Abusiness planis a formal statement of a set ofbusinessgoals, the reasons why they are believed attainable, and the plan for reaching those goals. It may also contain background information about the organization or team attempting to reach those goals.

BUSINESS PLAN EXPERT SYSTEM Business plans may also target

changes in perception and branding by the customer, client, tax-payer, or larger community. When the existing business is to assume a major change or when planning a new venture - a 3 to 5 year business plan is required since investors will look for their annual return in the 3 to 5 year time.

BUSINESS PLAN EXPERT SYSTEM

Business plans may be internally or externally focused. Externally focused plans target goals that are important to externalstakeholders, particularly financial stakeholders. They typically have detailed information about the organization or team attempting to reach the goals.

BUSINESS PLAN EXPERT SYSTEM

With for-profit entities, external stakeholders includeinvestorsand customers. External stake-holders of nonprofits includedonorsand the clients of the non-profit's services.

BUSINESS PLAN EXPERT SYSTEM

For government agencies, external stakeholders include tax-payers, higher-level government agencies, and international lending bodies such as theInternational Monetary Fund, theWorld Bank, various economic agencies of theUnited Nations, anddevelopment banks.

BUSINESS PLAN EXPERT SYSTEM

Internally focused business plans target intermediate goals required to reach the external goals. They may cover the development of a new product, a new service, a new IT system, a restructuring of finance, the refurbishing of a factory or a restructuring of the organization.

BUSINESS PLAN EXPERT SYSTEM An internal business plan is often

developed in conjunction with abalanced scorecardor a list ofcritical success factors. This allows success of the plan to be measured using non-financial measures. Business plans that identify and target internal goals, but provide only general guidance on how they will be met are calledstrategic plans.

BUSINESS PLAN EXPERT SYSTEM

Operational plansdescribe the goals of an internal organization, working group or department. Project plans, sometimes known as project frameworks, describe the goals of a particular project. They may also address the project's place within the organization's larger strategic goals.

What is the

EXPERT SYSTEM

ROLE of a Pla

Busines s

Fundraising EXPERT SYSTEM

Fundraising is the primary purpose for many business plans, since they are related to the inherent probable success/failure of the company risk.

Total Quality Management EXPERT SYSTEM

Total quality management (TQM) is a business management strategy aimed at embedding awareness of quality in all organizational processes. TQM has been widely used in manufacturing, education, call centers, government, and service industries, as well as NASA space and science programs.

Management by Objectiv EXPERT SYSTEM

Management by objectives (MBO) is a process of agreeing upon objectives within an organization so that management and employees agree to the objectives and understand what they are in the organization.

Strategic SYSTEM EXPERT Strategic an Planningplanning is of organization's process

defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people.

Strategic Planning EXPERT SYSTEM Various .) (can be used in strategic techniques, Contbusiness analysis planning
including:
SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) PEST analysis (Political, Economic, Social, and Technological analysis) STEER analysis involving Socio-cultural, Technological, Economic, Ecological, and Regulatory factors EPISTELS (Environment, Political, Informative, Social, Technological, Economic, Legal and Spiritual).

Education: SYSTEM K-12 EXPERT

Business plans are used in some primary and secondary programs to teach economic principles. Wikiversity has a Lunar Boom Town project where students of all ages can collaborate with designing and revising business models and practice evaluating them to learn practical business planning techniques and methodology.

PRESENTED BY:

PART 2

as a

BUSINESSPLAN
for
CAGUIMBAL , KIM DOMINGO , JAYBEE MENDEZ , JANINE OLIVENZA , AIRAM RIVERA , HAZEL ANNE TUAZON , RON VINCENT
.

Making a

TOOLENTREPRENEUR

EXPERT SYSTEM a What Should

Contai

Pla

Busines s

GOOD

A Good Business EXPERT should contain a SYSTEM A business plan Plan description of the detailed

proposed business, its owners and management, its marketing plan, its competition, its use of funds and a forecast of financial needs. It should also contain a summary of business objectives, including the targets and dates. It may also include an exit plan.

Putting the Package Together

Appearance Length The cover and title page The executive summary The table of contents

Elements of a Business Plan I: Executive Summary Section

Section II: Business Description
A.General description of business B.Industry background C.Goals and potential of the business and milestones (if any) D.Uniqueness of product or service

Section III: Marketing

A.Research and analysis
1.Target market (customers) identified 2.Market size and trends 3.Competition 4.Estimated market share

Elements of a Business Plan III: Marketing (contd) Section

B.Marketing plan
1.Market strategysales and distribution 2.Pricing policy 3.Advertising and promotions plans

Section IV: Operations

A.Identify location
1.Advantages 2.Zoning 3.Taxes

C.Proximity to suppliers D.Access to transportation

Questions that must be address EXPERT SYSTEM in making a marketing plan:

How you select your market area? How you select a specific site? How your business can attract customers?

Elements of a Business
Section V: Management
A.Management teamkey personnel B.Legal structurestock and employment agreements, and ownership C.Board of directors, advisors, and consultants

Section VI: Financial

A.Financial forecast (pro forma financial statements)
1.Profit and loss 2.Cash flow 3.Break-even analysis 4.Cost controls 5.Budgeting plans

Elements of a Business Plan VII: Critical Risks Section

A.Potential problems B.Obstacles and risks C.Alternative courses of action

Section VIII: Harvest Strategy

A.Transfer of asset B.Continuity of business strategy C.Identity of successor

Section IX: Milestone Schedule

A.Timing and objectives B.Deadlines and milestones C.Relationship of events

Section X: Appendix or Bibliography

Updating the Business Plan

Financial Changes

Additional Financing

Launch of a New Product or Service

Reasons to Update the Plan

Changes in the Market

New Management Team

Reflect the New Reality

EXPERT SYSTEM

for the Preparation of a

GUIDELINES
Busines s

Plan

Guidelines to Remember
Keep the plan respectably short Organize and package the plan appropriately Orient the plan toward the future Avoid exaggeration Highlight critical risks Give evidence of an effective entrepreneurial team Do not over-diversify Identify the target market Keep the plan written in the third person Capture the readers interest

PURPOSE SYSTEM EXPERT The Business Plan is vital to:

clarify the promoter's original plans for the business which can act as a logical but flexible framework over 3 - 5 years raise finance for the business/project/proposal act as a budget/benchmark against which future performance can be assessed and evaluated.

CHARACTERISTICS SYSTEMPLAN OF A GOOD EXPERT

It is written by the Promoter - the entrepreneur should write as much of the plan as possible, the advisor should advise. Be realistic - do not be over optimistic in your projections

CHARACTERISTICS SYSTEMPLAN OF A GOOD EXPERT

Identification of critical success factors - those factors the entrepreneur reckons will make his/her business a success; and the areas where other businesses have failed, should be highlighted in the Business Plan.

CHARACTERISTICS SYSTEMPLAN OF A GOOD EXPERT

Multi - disciplinary approach the best business plan is one that deals with all the aspects of the business, including technical, production, management, marketing and finance - maintaining a balance between these areas. Timing- the timing horizons set out in the Business Plan must be realistic. It is important to set key dates and to be able to measure progress against objectives.

Avoiding the EXPERT SYSTEM

PITFALL in S Busines

s Plannin g

Pitfalls to Avoid in Planning

Pitfall 1: No Realistic Goals Pitfall 2: Failure to Anticipate Roadblocks Pitfall 3: No Commitment or Dedication Pitfall 4: Lack of Demonstrated Experience (Business or Technical) Pitfall 5: No Market Niche (Segment)

Avoid Glamorizing EXPERT SYSTEM your Business Plan

While you might have fantastic computer skills and a creative flair to beat all creative flair, it won't improve your business plans. Keep the artwork, the fancy fonts, the pretty borders for your menus, brochures, advertising, signage, etc. instead.

Avoid Glamorizing EXPERT SYSTEM your Business Plan (easy to readplan must be cleanpersons , with Cont.) by a range of , crisp and A business

varying levels of interest in and understanding of your business. Distractions such as artwork can lead to questioning the seriousness of your plan, and whether or not you're making a deliberate attempt to distract from not having adequate information available in the plan.

Avoid Business EXPERT SYSTEM Jargon or Techspeak. sound good but they don't The big words

always mean the same thing to you and the reader. And as soon as you get technical in a field that isn't your expertise, you risk losing the reader and making errors. Stick to the facts and to what you know best. Use plain English, simple words, and get to the point.

Avoid Abbreviations EXPERT SYSTEM

Avoid abbreviations and your own shortcuts unless these are clearly explained at the beginning of the business plan. People who haven't a clue about your business will be reading this document; don't assume they know your "in-speak".

Avoid Grandstanding EXPERT SYSTEM

Big statements about where you believe things are headed are meaningless without backing them up and they tend to worry people that the stars are in your eyes. Keep your mission circumspect, keep it reined in, keep it doable. Moreover, reference your statements where possible, to provide evidence for your assertions.

Don't look for investment EXPERT a Business until you have SYSTEM Plan and you'll be floundering. Do that

Investors do not like being placed in the position of advisingyouwhat to do and how to sort out your morass of ideas. That should be done well in advance of seeking them out.

Get to the Point EXPERT SYSTEM

Avoid lengthy descriptions or rambling ideas. Make your point quickly each time and use engaging language that a reader can get through easily. Break down difficult concepts into simple language and use diagrams, charts, etc., if these help to simplify.

Don't expect your EXPERT SYSTEM business plan to be finished quicklytakes time. A good business plan
Time to research, to look at both the benefits and disadvantages of your ideas, and to find all the facts and figures. This is going to take several months, including thinking time.

Proofread SYSTEM EXPERT

Spelling areas, mistakes with names, figures, etc., and grammar faux pas are unforgivable and reduce the sense of confidence in your venture. If you're not confident with your writing skills, enlist the help of someone who is good at this and have them check for errors. Get someone who is good with numbers to check your figures; and double check them too.

Whats

EXPERT SYSTEM

after making a

NEXT

Busines s

Plan ?

EXPERT SYSTEM

EXPERT SYSTEM

+ =

EXPERT SYSTEM

Running a SYSTEM EXPERT Business is like a map and A business plan

compass for a business. Without it youre traveling blind. With a plan you set objectives, establish priorities, and provide forcash flow.

Applying for a EXPERT SYSTEM businessrequire it, and even loan Most banks

those that dont strictly require it expect it. They expect it to be a summary of the business, with some predictable key points.

Looking for business EXPERT SYSTEM investment

The plan wont get you the investment, but not having a plan will mean you wont get investment. Investors require a business plan. They invest in the people, the idea, the track records, the market, the technology, and other factors; but they look to the business plan to define and explain the business.

Working with business EXPERT SYSTEM partners

The business plan defines agreements between partners about whats going to happen.

Communicate with the management

EXPERT SYSTEM The day-to-day business routine is

distracting, problems come up, opportunities appear, and commitments should be followed and tracked. How do you know where you are in business without establishing where you started and where you intended to go? How can people commit to a plan they cant see?

Sell a Business EXPERT SYSTEM

Set a value on a business for tax or other purposes

EXPERT SYSTEM

Action to be SYSTEM taken EXPERT

EXPERT is like your SYSTEM Your business plan

calling card. It will get you in the door where youll have to convince investors and loan officers that you can put your plan into action. You want your calling card to look impressive, so make sure your business plan is printed out on good quality paper, you have checked the spelling and grammar, and that your numbers add up.

Action to be SYSTEM taken EXPERT

EXPERT SYSTEM Anyone who sees errors while reading

A great business plan is the best way to show bankers, venture capitalists, and other investors that you are worthy of financial support. Make sure that your plan is clear, focused and realistic. Then show them that you have the tools, talent and team to make it happen.

your plan will wonder whether you are going to make similar errors in running your business.

Presentation of the Business Plan

Know the outline thoroughly. Use key words that help recall examples, visual aids, or other details. Rehearse the presentation to get the feel of its length. Be familiar with any equipment to be used in the presentation The day before, practice the complete presentation using all visual aids and equipment.

as a

BUSINESSPLAN
for
PRESENTED BY:
CAGUIMBAL , KIM DOMINGO , JAYBEE MENDEZ , JANINE OLIVENZA , AIRAM RIVERA , HAZEL ANNE TUAZON , RON VINCENT
.

Making a

TOOLENTREPRENEUR