PROJECT REPORT

Business Concern:

Educational Institution (College)

IPL INSTITUTE OF POTENTIAL LEADERS

Presented to: Sir Salman Sabir

Presented by:
Amna Abid (group leader) NIMRA ISHFAQ SAMIA NADEEM AYESHA MUBARAK ZAINAB ISHAQ

Quaid saying
Come forward as servants of Islam, organise the people economically, socially, educationally and politically and I am sure that you will be a power that will be accepted by everybody.

CHAIRMAN VISION

In these days of dramatic transformation,it is clarity of purpose that keeps us on the right track and gives shape to our effort.We are committed to providing a stimulated and supporting in our College. For this, we focus on the power of the individuals

B.O.D SAYING
Education is the process of empowerment of individuals and educational institutions are the agents of this empowerment. It is the kind of education that determines the final manpower outcome of a nation. We are cognizant of the hard fact that without proper professional education no nation can move forward into the ranks of advanced countries.

PRINCIPAL SAYING
The real merit of an institution is to squeeze the best out of the available talent. IPL aspires to do that, and ensures that the atmosphere is conducive to innovation. The campus is entirely free from un-wanted elements such as Politics and violence.

 VISION is located in the most historical and culturally rich city in Pakistan. Lahore, also the center of higher education in Pakistan, offers a vibrant, intellectually welcoming and diverse environment. It is a city of over 6.5 million people and a great starting point from which to begin to know Pakistan. Lahore has a small but vibrant expatriate community; over twenty consulate offices are based in the city and much of the international cultural life revolves around them. There is an active French Center, a well patronized American Club and a German cultural center located in the Annemarie Schimmel Haus. In addition, local cultural life is intimately linked to the Alhamra Arts Council, the historic Old City as well as the numerous exhibitions and art galleries.

 The University premises are located in Defense Housing Authority (DHA). In keeping with Lahores architectural history, the VISION campus too echoes the citys traditional red brick exteriors. The campus is constructed along uncomplicated straight exteriors, extended rectangular arches and a central octagon from which the buildings fan out. Its layout is in keeping with what VISION aims to do and has already done, i.e. cementing the traditions of Lahores educational institutions of the past but always looking ahead, anticipating change and going forward to meet it.

This university as founded in 1998 as Vision College which later transformed to University. It is the one of the oldest colleges of Pakistan. Vision has a very long tradition of excellence going back to 8 years.

Vision
To nurture the hidden potentials and widen a keen insight.

Mission To provide the young talent with the substantial prospect in the form of a competitive environment, capitalizing which they would groom themselves into exquisitely refined individuals with vibrant competence. To pave the way towards achieving of academicals excellence. To assert the ethical upbringing and multi-oriented shaping of character. To instill in the inquisitive brains an unyielding spirit of enquiry to explore the new horizons with singular taste of their own.

Core
To provide a stimulating and supportive environment. environment. To ensure modernity and equip our younger generation with the essential professional and academic skills. skills. To assert the ethical unbringing and multimulti-oriented shaping of a character

People living in your City Your Reference Group Your Family

You

Student Influences

The 3C Analysis Competitors

Collaborators

student

Collaborators  Local school and academies  Tuition centers

Students  Demographics: a. Young outgoing male and females (age: 18-28) b-part time job people for evening programme

Perceptual Map of the Sargodha colleges 2004

Prestige, Status

+
PAF College
ILM college

Personal / Emotional

Superior College

Basic / Rational

Punjab College

Army Public College

Economy
Copyright: Raja Shuja-ul-Haq (2010)

Marketing issues
Product Place Price Promotion Advertising Marketing Customer driven marketing strategy

Product Offering
Intermediate FA FSC ICS ICOM Graduation BA BSC BCOM

PLACE
Address: 82_88 / A Satellite town Sargodha. E-mail: info@iplsargodha.edu.pk

WHAT IS THE VALUE FOR STUDENT OF THIS PLACE? 1. 2. 3. 4. 5. Good area General bus stand is near to this place. Most of hostels are on this road. There are very academic facilities. Strong competitors are near by our organization.

MORNING PROGRAMME (I. Com / F.A)

1st Installment Admission Fee (Half) Tution Fee Board Registeration/ Sports Fee College Card/Building & Misc 2nd Installment Tution Fee Building/ House Examination/ Misc Funds / House Exam/ Funds 3 Months (2600*3) (2600*3) 3 Months 19800 8500 7800 3500 Total Fee: 19800 11300 7800 3500 Tution Fee: 11300 3rd Installment Tution Fee Building/ House Examination/ Misc Funds 3 Months (2600*3) 11300 7800 3500 Tution Fee: 11300 2nd Installment Tution Fee Building/ House Examination/ Misc Funds 3 Months (2600*3) 11300 7800 3500 Tution Fee: 11300 Total Fee: 53,700

F. Sc / ICS
1st Installment Admission Fee (Half) Tution Fee Board Registeration/ Sports Fee College Card/Building & Misc 2nd Installment Tution Fee Building/ House Examination/ Misc Funds / House Exam/ Funds 3 Months (2600*3) (2600*3) 3 Months 23000 10000 9000 4000 Total Fee: 23000 13000 9000 4000 Tution Fee: 13000 3rd Installment Tution Fee Building/ House Examination/ Misc Funds 3 Months (2600*3) 13000 9000 4000 Tution Fee: 13000 2nd Installment Tution Fee Building/ House Examination/ Misc Funds 3 Months (2600*3) 13000 9000 4000 Tution Fee: 13000 Total Fee: 62,000

B.Com / B. Sc
1st Installment Admission Fee (Half) Tution Fee Board Registeration/ Sports Fee College Card/Building & Misc 2nd Installment Tution Fee Building/ House Examination/ Misc Funds / House Exam/ Funds 3 Months (2600*3) (2600*3) 3 Months 24200 10500 10200 3500 Total Fee: 24200 13700 10200 3500 Tution Fee: 13700 3rd Installment Tution Fee Building/ House Examination/ Misc Funds 3 Months (2600*3) 13700 10200 3500 Tution Fee: 13700 2nd Installment Tution Fee Building/ House Examination/ Misc Funds 3 Months (2600*3) 13700 10200 3500 Tution Fee: 13700 Total Fee: 62,000

EVENING PROGRAMMES (I. Com / F.A)

1st Installment Admission Fee (Half) Tution Fee Board Registeration/ Sports Fee College Card/Building & Misc 2nd Installment Tution Fee Building/ House Examination/ Misc Funds / House Exam/ Funds

3 Months

11900 5000

(2600*3)

5400 1500 Total Fee: 11900

3 Months (2600*3)

6900 5400 1500 Tution Fee: 6900

3rd Installment Tution Fee Building/ House Examination/ Misc Funds

3 Months (2600*3)

6900 5400 1500 Tution Fee: 6900

Total Fee: 32,600 Tution Fee Building/ House Examination/ Misc Funds (2600*3) 5400 1500

F. Sc / ICS
1st Installment Admission Fee (Half) Tution Fee Board Registeration/ Sports Fee College Card/Building & Misc 2nd Installment Tution Fee Building/ House Examination/ Misc Funds / House Exam/ Funds 3 Months (2600*3) (2600*3) 3 Months 14500 6500 6000 2000 Total Fee: 14500 8000 6000 2000 Tution Fee: 8000 3rd Installment Tution Fee Building/ House Examination/ Misc Funds 3 Months (2600*3) 8000 6000 2000 Tution Fee: 8000 2nd Installment Tution Fee Building/ House Examination/ Misc Funds 3 Months (2600*3) 8000 6000 2000 Tution Fee: 8000 Total Fee: 38,500

B. Com / B. Sc
1st Installment Admission Fee (Half) Tution Fee Board Registeration/ Sports Fee College Card/Building & Misc 2nd Installment Tution Fee Building/ House Examination/ Misc Funds / House Exam/ Funds 3 Months (2600*3) (2600*3) 3 Months 12400 5000 5400 2000 Total Fee: 12400 7400 5400 2000 Tution Fee: 7400 3rd Installment Tution Fee Building/ House Examination/ Misc Funds 3 Months (2600*3) 7400 5400 2000 Tution Fee: 7400 2nd Installment Tution Fee Building/ House Examination/ Misc Funds 3 Months (2600*3) 7400 5400 2000 Tution Fee: 7400 Total Fee: 34,600

Promotion Scholarship as financial assistance: 1. Fee concession is initially granted for the one quarter of academic sessions. 2. If continuation, thereafter, depend upon good character, regularity and satisfaction performance in the academic field.

CATEGORIES
Intermediate: marks obtain 80% & above: 75% to 79% 65% to 75% Percentage of financial existence free education (limited seats). 100% tuition fee. 50% tuition fee.

ADVERTISING
IPL use following advertising media Radio TV Cable Banners IPL websites Sign board

Marketing
Marketing manager and his team visited to Professors Doctors Science teachers Lawyers Head of institutes They conduct seminars , meetings with students. They go to the backward areas who have lack of knowledge and confidence.

Customer driven marketing strategy

Market segmentation Targeting Positioning

STP
Segmentation, Targeting, Positioning

Market Segmentation
There are many people who want to get education. They are categorized into following levels: Primary Middle Matriculation Intermediate Bachelors Masters

TARGETING
Our target people are those who are related with Intermediate level Bachelors level So, we are focus on them.

Mass Market

Market Segment

Market Niche

Market Cell
Indv. Mkt

Possible Target Levels

Segment-of-Size-One (Individual Student)

POSITIONING
We acknowledge our students according to their status levels.We divide our students into following classes: Illite Middle Lower We offer our packages according to their status levels.

Management Issues Planning Organizing Leading Controlling

PLANNING
Admission strategy How can we capture more students Planning about faculty How can we attract teachers of other colleges. How can we achieve desired results. Planning about Marketing and Management. Academic calendar Facilities to students Examination system Rules and regulations

ADMISSION STRATEGY
Admissions to F.A/FSC/ICS/I.COM First year classes will start after declaration of the result of Secondary School 1st, Annual Examination by the Board of Intermediate and Secondary Education. And admissions to B.A/BSC/B.COM will start after declaration of the result of Intermediate Colleges by the Board of Intermediate and Secondary Education. Candidates seeking admissions is required to attach the following attested copies to his/her Admission Form. One attested copy of National Identity Card of Father/Guardian or of the Candidate herself/himself. Original Migration Certificate from a student passing his/her Matriculation or Intermediate Examination from a Board outside the territorial Jurisdiction of the concerned Board.

NOTE
Admission is opened to males and females who will fulfill the required terms and conditions. Admissions will be granted on qualifying written/oral test or both. Dues once deposited are not refundable or transferable.

HOW CAN WE CAPTURE MORE STUDENTS?

Visits OF High Schools. Visits of Intermediate Colleges. Visits of Rural Areas. We give low Fee packages than others. Appointing best faculty P.R of Principal

FACULTY
1-V. Principal Agha Nadeem 2-Prof.Deeba Khan 3-Prof.Bushra 4-Prof.Deeba Khan 5-Prof. Sarwat Riaz 6-Prof.Shahid 7-Prof. Asim Khan M.A English M.A Economics M.A Economics M.A Urdu M.A Islamiat M.A History M.A Islamiyat

Prof . Qasim Ali Prof .Ali Hassan Prof . M. Jamil Gillani Prof .Mauzam Akhter Prof. Abdul Rehman Prof. Farukh Sajjad Prof. Anjum

LLB. MSC. Mathematics MSC. Mathematics MSC. Mathematics MSC. Mathematics MSC. Chemistry MSC. Chemistry

Prof . Hidayat Ali Cheema Prof .Nabeel Virak Prof . Amjad Warraich Prof . Ajmal Prof .Ghazala Abid Prof .Asma Niazi Prof .Mazhar Shah

MSC. Chemistry MSC .Chemistry MSC .Physics MSC . physics MSC . Physics MBA MBA

Prof .Faiza Akram Prof .Tariq Sikander Bhatti Prof .Sadaf Anwar Syed Prof . Sher Amjad

M.Phil ACMA BBA.IT (DIRECTOR SPORTS) M.A Physical Education BSC M.A Economics

Prof .Azfar Zeeshan Prof .Najeeb Chatta

INCENTIVES
Students showing outstanding performance in Matriculation or Intermediate Examination can enjoy free education at IPL. College grants fee concession to the deserving students. Students can enjoy Attendance Reward and Distinction Certificate for their punctuality and outstanding performance. Students are encouraged to participate in Sports and Cocurricular activities. They can win different models, shields and cash prizes. Free IPL transport facility At 50% marks in Matriculation free admissions in IPL.

HRM PROCESS
St. HR. Planning Recruitment Selection
Faculty development programme

Performance Appraisal

Career Development

Academic calendar
Session of all courses: Aug 2011- March 2013 Holidays:
Iqbal day Quaid day Labor day Resolution day Kashmir day Eid-ul-Azha Eid-ul-fitar 9th Muharram 10th Muharram

ACADEMIC CALENDAR
FESTIVAL: Welcome Party Trip Color Day Prize Distribution day Sports Day Farewell Party

Rules and regulation

Students must abide by the proctorial rules and regulations by the college from time to time. Breach of the following rules shall render them to disciplanary action such as fine,being struck of from the college roll cards. It is important, therefore , for students to get themselves acquainted with the rules and regulations. Without seeking permission from Principal , no student is allowed to paste , exhibit or distribute any poster leaflet pumphlet in and around the college premises. Any political or immoral activity is strictly prohibited in or around the college premises. Late comers in class room may be marked absent. Private phone calls of students is strictly prohibited within the college premises. A fine of Rs.50 per period and Rs .100 per day will be imposed for absence without proper leave. Leave application should be submitted by the parents to the Class Incharge. If the student does not fulfill the required criterion set by the College Examination Authority , the college athority will reserve all rights detain that student in the same class.

Marketing and Management

Prof. Abid Ali Prof. Khalid Bashir Prof. Abdul Majeed Wahla Prof.Javed Mehmood Prof. Syed Wasif Ali Directors Operations Registrar Principal Vice Principal Vice principal

Marketing Department
Mr. Ahmad Jalal Malik Manager Corporate & External Relations Mr. Zahid Hussain Assistant To Board Manager Mr.Behram Management Trainee Officer

Examination Department
Mr.Adham shah Controller Of Examination Mr. Subtain Ali Additional Controller Of Examination Mr. Abdullah Aftab Deputy Controller Mr.Atta ul Kaleem Examinations Officer

Admissions and Front Desk Team

Mr. Haris Javed Incharge Admission Office Mr . Umeed Ali Admission Officer Ms. Zainab Admisssion Incharge Ms. Zaryab Team Leader(Admission)

Computer and Science Labs

Mr .Hanzala Ijaz Manager IT Ms. Umama Asst.Manager IT Mr .Khalid Mehmood Network Adminstrator Mr. Taqi Shah Lab Adminstrator Ms . Ghania Lab Assistant Mr. Touqir Lab Assistant

Sports Department
Mr. Zahid Bashir Sports Director Ms. Zunaira DPE Ms. Aneela Sports Coach

Library
Ms. Momil Librarian Mr. Ali Haider Librarian Mr. Ibrar Akram Assistant Librarian

ORGANIZING WAYS
Work specialization Departmentalization Chain of command Span of control Decentralization Formulization

Work Specialization
In work specialization, IPL appoint teachers according to their specialization.

DEPARTMENTALIZATION
Principal V. Principal Management
F.A Exam. Dept Discipline Dept. Admits. Dept Accounts Dept. Academic

F.sc.
I.Com B.Com

Ics. B.A. B.Sc

CHAIN OF COMMAND
Principal V. Principal

Management

Academics

H.O.D

Coordinators

Span of Control
Four teachers work under supervision of one Coordinator related to their subject. All Coordinators gives report to Vice-Principal. Vice -Principal gives report to the Principal.

DECENTRALIZATION
Minor decisions can be taken by Coordinators and major decisions can be taken by Principal.

LEADING
We motivate our employees by attractive packages by bonus and increaments and by giving job securities. We fulfill needs of students and employees. Our principal has positive approach. He thinks that our employees should enjoy their work seeking responsibility and can exercise self-direction. Principal of IPL has democratic style. IPL adopt path goal theory. Principal of IPL adopt tqm theory. He builds friendship environment.

CONTROLLING

CONTROLLING
Measuring Comparing Correcting

Measuring
Principal measures the employees satisfaction or turnover and absenteeism rates. Keeping cost within budget is also a fairly common control measure. Other control criteria should recognize the different activities that principal supervise.

Comparing

Determination of variation between actual performance and standard performance.

Managerial Action
Correct actual performance If unsatisfactory work is the reason for performance variations. The principal will correct by training programs, taking disciplinary actions. Immediate corrective actions. Basic corrective actions.

Financial Issues
Authorized capital
10.00 million

Issued capital 6.00 million Capital sources

Self 6 corer Outsourcing 4 corer

FINANCIALS
160,000 140,000 120,000 100,000 80,000 60,000 40,000 20,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

IPL Specialties
Air conditioned class rooms. Liaison with parents. Assessment . Carrier advisery services. Quiz programs and functions. College magazine. Congenial atmosphere. College bookshop and caf.

IPL Specialties
Sports center. Student consulting service. Facilities of transport card. Ladies lounge. College transport facilities and IPL hostel. Placement beaureu.