Bill Bowerman

About Bill Bowerman

Born : February 19, 1911 Portland, Oregon, U.S. Died : December 24, 1999 (aged 88) Fossil, Oregon Occupation : Track and field coach, cofounder of Nike, Inc.

Conti

Bill Bowerman was born in Portland, Oregon. His father was former Governor of Oregon Jay Bowerman his mother had grown up in Fossil. The family returned to Fossil after the parents divorced in 1913. In 1929, Bowerman attended the University of Oregon to play football and study journalism.

Conti

In 1929, Bowerman attended the University of Oregon to play football and study journalism. He was a member of Beta Theta Pi Fraternity. After graduating he taught biology and coached football at Franklin High School in Portland in 1934. In 1935, Bowerman moved back to Medford to teach and coach football.

Introduction

TYPE : Public company Industry : lothing and Sports equipment

Founded : 1964 (as Blue Ribbon Sports) Founder(s) : Bill Bowerman Philip Knight

CONT.

Area served : Worldwide Key people : Philip Knight (Chairman) Mark Parker (President and CEO) Products : Athletic shoes, Apparel, Sports equipment, Accessories Employees : 34,400 (May 2010)

HISTORY

Nike is a major publicly traded sportswear and equipment supplier based in the United States. It is the world's leading supplier of athletic shoes and apparel Nike markets its products under its own brand as well as Nike Golf, Nike Pro etc..

Conti

In addition to manufacturing sportswear and equipment, the company operates retail stores under the Nike town name. Nike sponsors many high profile athletes and sports teams around the world, with the highly recognized trademarks of "Just do it" and the Swoosh logo.

Conti

Nike, originally known as Blue Ribbon Sports. The first shoe sold to the public to carry this design was a soccer shoe named Nike. The company's first self-designed product was based on Bowerman's "waffle" design.

Conti

Its growth was due largely to 'word-of-foot' advertising rather than television ads. Nike's first national television commercials ran in October 1982 during the broadcast of the New York Marathon. Wieden credits the inspiration for the slogan to "Lets do it", the last words spoken by Gary Gilmore before he was executed.

Headquarter

Nike's world headquarters are surrounded by the city of Beaverton, but are within unincorporated Washington County.

The city attempted to forcibly annex Nike's headquarters, which led to a lawsuit by Nike, and lobbying by the company that ultimately ended in Oregon Senate Bill 887 of 2005.

Manufacturing

Nike has contracted with more than 700 shops around the world and has offices located in 45 countries outside the United States. Most of the factories are located in Asia, including Indonesia, China, Taiwan, India, Thailand etc.. Nike has disclosed information about its contract factories in its Corporate Governance Report.

Marketing strategy

Nike's marketing strategy is an important component of the company's success. Nike is positioned as a premium-brand, selling well-designed and expensive products.

Conti

Nike lures customers with a marketing strategy centering around a brand image attained by distinctive logo and the advertising slogan: "Just do it". Nike promotes its products by sponsorship agreements with celebrity athletes, professional teams and college athletic teams.

Advertising

In 1982, Nike aired its first national television ads, created by newly formed ad agency Wieden+Kennedy, during the New York Marathon. This was the beginning of a successful partnership between Nike and W+K that remains intact today. The Cannes Advertising Festival has named Nike its Advertiser of the Year on two separate occasions, the first and only company to receive that honor twice (1994, 2003).

CONTI

Nike also has earned the Emmy Award for best commercial twice since the award was first created in the 1990s.

sponsorship

Nike pays top athletes in many different sports to use their products and promote/advertise their technology and design. Nike is the official kit sponsor for the Indian cricket team for 5 years, from 2006 till end of 2010. Nike beat Adidas and Puma by bidding highest (US$43 Million total).

Nike sponsors some of the leading clubs in world football, including the national teams of India, France, Brazil, Portugal and some other countries. Nike sponsors several of the world's top golf players, like Tiger Woods, Stewart Cink, Lucas Glover, Michelle Wie, Trevor Immelman, and Paul Casey.

Shoe models

Athletic shoe

Basketball shoes

Competitors

Adidas Puma Reebok

Identify the logos

THANK YOU