Documente Academic
Documente Profesional
Documente Cultură
Introduction
Work Trends Current Telecommunication Strategy Problems with this Strategy Loss Examples Case Studies Vision/Mission Statement Proposal Push backs Enablers Change Model Conclusion
2
Global and Mobile: People are spread out over greater distances.
3
Trends (cont)
To improve collaboration and productivity, the quality and speed of information needs to increase. Mobile phone technology is a basic first step to increase collaboration in the workplace.
4
Most
Basic workstation phone w/voice mail Pager
Text or numeric
Some
Basic workstation phone w/voice mail Mobile phone
Few
Basic workstation phone w/voice mail Blackberry / Smart phone
Problem You must wait to communicate. Initial contact may not be able to provide information & may need to contact another person.
Intermediate Contact
Chris Information Provider 30 min
20 min Jamie
Pat 10 min
Wait time for initial & each subsequent requestor increases each time another layer needs to be paged. Result lost time, lost momentum & lost productivity increase with each layer.
Taylor Intermediate Contact Assume 10 min per page callback Information Requestor
Loss Examples
Loss Examples
Annual Lost Time In Environmental Test Facilities due to 10 min Average in Returning Page
Drive Cells
$72,905
Windtunnels
$119,572
$0
$20,000
$40,000
$60,000
$80,000
Case Studies
Logica
Agile Working: Unlocking productivity improvements for physical asset management in Europe
Aberdeen Group
Driving Workforce Productivity with Unified Communications
Sprint Nextel
A Single Device Is Extending the Workplace for Ford Motor Company Engineers
12
Survey of 292 interviews in six industry sectors. Utilizing real time information tools.
9.1 % average productivity improvement. 9.4 % average improvement in customer satisfaction.
Aberdeen Group:
Productivity: the ability to do more with equal or less staff or time. Productivity revolves around being able to:
Initially address a matter more quickly. Completing the task as quickly as possible. Delivering the final work product in an expedited fashion.
14
Aberdeen Group:
Its also generally accepted that a team of qualified staff can deliver on a project more quickly than can one lone individual. A key factor to the success of team-based processes is collaboration. Best-in-Class organizations stated they were 15% more likely than all other organizations to consider increased collaboration as a strategic initiative.
15
Aberdeen Group:
Driving Workforce Productivity with Unified Communications (UC) solutions. August 2007 survey of over 360 organizations that implemented UC solutions. UC solutions include:
Wireless e-mail (Blackberry / smart phone). Call redirection capabilities (find me / follow me). Interactive voice response systems. Application/document sharing systems. Web conferencing. Instant messaging. Unified messaging.
16
Aberdeen Group:
17
Aberdeen Group:
18
Aberdeen Group:
19
49%
39%
27%
30%
40%
50%
60%
70%
80%
20
57%
Provide more timely service to customers Provide more personalized service to customers Create a borderless office 0% 10% 20%
47%
30%
30%
30%
40%
50%
60%
70%
% of Best-in-Class Organizations
8000 Ford employees replaced their desktop phones with Sprint mobile phones. Ford's product-development group sought a mobile solution that would let its employees communicate using one device instead of maintaining messages on a desktop phone, pager and a mobile phone.
22
23
Innovate
Review Metrics for Continuous Improvements
Influence
Not just changing minds - changing mind-sets. Use key motivational strategies to enlist support for innovative ideas Change Proposal: Collaboration Improvements
24
Implement
Vision:
To increase productivity through improved collaboration using mobile communication tools in the workplace.
Mission:
Utilize basic mobile phone technology.
25
26
Phase I:
Implement basic mobile phone for engineering. Review measured results from phase 1.
Phase II:
Study cost / benefit of unified communication strategy.
27
Enablers
Groundwork for infrastructure is already in place for mobile phones. Implementation of the new mobile phones would have a minimum learning curve for the users due to todays society already infused with this technology. Offering training classes for phone operations. Communication protocol/guidelines established (limiter of phone use and appropriateness).
28
Groundwork for infrastructure is already in place for mobile phones. Minor upgrades required for some locations.
Some may feel they are required to answer work phone during non-work hours.
Publish communication protocol/guidelines.
30
Director Image of managing change can direct/control how the organization can respond to the need of mobile connectivity. Provides multi-step models to achieve a transformational change.
31
Chosen model is Paul Taffinders Transformation Trajectory 5-step change management model.
1. 2. 3. 4. 5.
Awaken. Conceive the future. Build the agenda of change. Deliver big change. Master the change.
32
3.
4.
5.
Initiate buy-in by stating deficiencies of current communication strategy. State our vision/mission to improve communication connectivity. Inform how deficiencies are decreasing productivity by the lack of information, data updates, & down-time of work force. Show how new strategy will increase data quality, prompt responses, productivity & advance technology. Utilize metrics to measure & maintain the effectiveness of the new communication system.
33
34
Sustainability of Project
Mobile phones are already established as a sustainable technology. Trends in industry are to utilize integrated telecommunication system to increase collaboration over an increasing mobile workforce.
35
Conclusion
Current telecommunication strategy at Chrysler LLC is inadequate. Research supports that improved communication increases worker collaboration/productivity and ultimately profits. Expense of phones is offset by cost savings.
36
Conclusion
Push backs are accounted for in the implementation plan. Measured success will lead to further enhancements to collaboration strategy. Mobile phones a single device to extend the workplace.
37
Reference List
Palmer,I., Dunford, R., & Akin, G. (2005). Managing organizational change: A multiple perspectives approach. Boston: McGraw-Hill / Irwin.
Jackson, Donny. (2005, Feb.). Ford turns to mobile phones with P2T. Mobile Radio Technology. Vol. 23 Issue 2, p16, 1p. Retrieved July 16, 2008 from EBSCO Research Databases at http://www.ebscohost.com.
Sprint Business Solutions. (2009). A Single Device Is Extending the Workplace for Ford Motor Company Engineers. Retrieved July 21, 2008 from www.sprint.com.
38
Aberdeen Group. (2007, Sept.). Driving Workforce Productivity with Unified Communication. The Path to Fixed / Mobile Convergence. P1 p17, 17. Retrieved July 16, 2008 from www.aberdeen.com.
Logica. (2007). Agile working: Unlocking productivity improvements for physical asset management in Europe. P1-p17, 17. Retrieved July 16, 2008 from www.logica.com.
Vernon, Mark. (2007, June). PERKS AND PERILS OF MOBILE WORKING. Management Today. Retrieved July 21, 2008 from EBSCO Research Databases at http://www.ebscohost.com.
39
40