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PEST ANALYSIS OF BRAZIL

FROM:FROM:-

Ankur P (12) Annapurna C (13) Ashish K (20) Himanshu M (41) Pranit B (55)

CONTENT
OVERVIEW  POLITICAL FACTORS  ECONOMIC FACTORS  SOCIO-CULTURAL FACTORS  TECHNOLOGY FACTORS  ENVIRONMENTAL FACTORS  LEGAL FACTORS  CONCLUSION


BRAZIL

History of Brazil


Following three centuries under the rule of Portugal, Brazil became an independent nation in 1822. By far the largest and most popular country in South America, Brazil overcame more than half a century of military intervention in the governance of the country when in 1985 the military regime peacefully ceded, power to civilian rulers.

Cont
   

a population of over 201 million, with a population growth rate of 1.19%. shares a border with almost every other country in South America. Brazil is the only Portuguese-speaking Latin American country Brazilians are known throughout the world for their creativity, their ability to learn, to adapt to new circumstances, and to incorporate technical innovation. the third largest democracy (after India and the United States) .

Break up of PESTEL
Political Factors Economic Factors Socio Cultural Factors Technological Factors Environmental Factors Legal Factors

POLITICAL

Government and Political Figures


Conventional Name: Federative Republic of Brazil  Government type: Federative republic  Capital: Brasilia  Day of Constitution: 5 October 1988  Legal system: based on Roman codes.

Cont
The federal republic has three independent branches :  executive,  legislative  judicial. The President heads the executive branch. Under the President , number of executive department.

Government
  

L.I Lula da Silva is the 39th president of Brazil. Workers party Elected directly to a fouryear term, with a limit of two terms. Lula is not eligible, since he was elected in 2002 and reelected in 2006. This will mark the first time since 1989 that he will not run for President. Voting age 16

Four political parties




Workers' Party (PT),  Brazilian Social Democracy Party (PSDB),  Brazilian Democratic Movement Party (PMDB), and  Democrats (DEM). Almost all governmental and administrative functions are exercised by authorities and agencies affiliated to the Executive.

Political system
The Brazilian Federation is the "indissoluble union" of three distinct political entities: the States, the Municipalities and the Federal District. They, are the "spheres of government".  The Federation is set on five fundamental principles: sovereignty, citizenship, dignity of human beings, the social values of labour and freedom of enterprise, political freedom.


India Brazil relation




The President of India, Pratibha Patil with Brazilian President Luiz Incio Lula da Silva in April 2009. India and Brazil enjoy strong bilateral relations which is clearly reflected in various international forums such as IBSA.

ECONOMICAL

Inflation forecast

Annual variation of gross domestic product (GDP) in %.

Brazil is the largest national economy in Latin America, the world's eighth largest economy at market exchange rates and the ninth largest in purchasing power parity (PPP), according to the International Monetary Fund and the World Bank. Brazil has a free market economy with abundant natural resources. The Brazilian economy has been predicted to become one of the 5 largest in the world in the decades to come, the GDP per capita following and growing.Its current GDP (PPP) per capita is $10,200, putting Brazil in the 64th position according to World Bank data. It has large and developed agricultural, mining, manufacturing and service sectors, as well as a large labor pool

Macro-economy analysis
Currency unit Brazilian Real (BRL=US 0.56)  SDR exchange rate for Brazilian Real SDR/Unit = 0.30 Unit/SDR = 3.296230 Major Trading Partners:  Imports: US 18.3%, Argentina 8.9%, Germany 8.1%, China 5.9%,Nigeria 5.6%, Japan 4.6% (2009)  Exports: US 20.8%, Argentina 7.5%, Netherlands 6.1%, China 5.6%,Germany 4.1%, Mexico 4% (2008) GDP - Purchasing Power Parity $1.492 trillion (2009 est.)

PROBLEMS OF BRAZIL
    

POVERTY CRIME LOW EDUCATION PERCENTAGE INFANT MORTALITY RACIAL INEQUALITY(BLACK PPL)

SOCIAL

SOCIAL
Demographics  Educational Levels  Distribution of Income  Social Mobility  Life Style Change


OVERVIEW
Irrigated land - 26,560 sq km (1998 est.)  Natural hazards - recurring droughts in northeast, floods and occasional frost in south .  Population -190 MILLION(2008 est.)  Age structure 0-14 years: 26.1% (male 24,789,495/female 23,842,715) 15-64 years: 67.9% (male 62,669,392/female 63,719,631) 65 years and over: 6% (male 4,549,552/female 6,542,009) (2005 est.)


continued
In 2008, the illiteracy rate was 11.48%  Roman Catholicism is the country's predominant faith. Brazil has the world's largest Catholic population.  The official language of Brazil is Portuguese  Currency of brazil is  Brazilian real


Style and life


   

largest metropolitan area in Brazil So Paulo, Rio de Janeiro, and Belo Horizonte all in the Southeastern Region.

Food,music and dance


 

Feijoada, considered the country's national dish Brazilian music encompasses various regional styles influenced by African, European and American-indian forms. It developed distinctive styles, among them are samba, msica popular Brasileira, choro, sertanejo, brega, forr, frevo, maracatu, bossa nova, Brazilian rock, and ax.

Samba and hip dance are the most famous,in the world. Brazilian Ballroom dance is also very popular.

Festival
CARNIVAL: Carnival celebrations are believed to have roots in the pagan festival of Saturnalia, which, adapted to Christianity, became a farewell to bad things in a season of religious discipline to practice repentance and prepare for Christ's death and resurrection.

 

Carnival happen in feb or march 2010 carnival was from 5 8 march.

Gamespopular sport in  The most


Brazil is football (soccer). The Brazilian national football teamis ranked among the best in the world according to the FIFA World Rankings, and has won the World Cup tournament a record five times On 2 October 2009, Brazil was selected to host the 2016 Olympic Games, the first to be held in South America

FLORA AND FAUNA




Amazon Rainforest, the largest tropical forest in the world. The Macaw is a typical animal of Brazil. The country has one of the world's most diverse populations of birds and amphibians Rufous-bellied Thrush (bird), Jaguar, Macaw national animal.

TECHNICAL

Technological Factors
 Advantage

of Technology In terms of Economies of Scale

 New

Discoveries & Innovations & Cost of Technology Transfer

 Speed  Rate

of Obsolescence

CONTINUED..


There are about 2,500 airports in Brazil So Paulo-Guarulhos International Airport, near So Paulo, is the largest and busiest airport of brazil.

CONT.


Brazil's most notable technological hubs are the Oswaldo Cruz Institute, the Butantan Institute, the Air Force's Aerospace Technical Center, the Brazilian Agricultural Research Corporation and the INPE. The Brazilian Space Agency has the most advanced space program in Latin America, with significant capabilities in launch vehicles, launch sites and satellite manufacturing.

CONT


Uranium is enriched at the Resend Nuclear Fuel Factory to fuel the country's energy demands and plans are underway to build the country's first nuclear submarine.

CONCLUSION
Brazil is a developed country  South America's leading economic power and a regional leader. Highly unequal income distribution remains a pressing problem  Its famous for carnival festival and coffee.


Future scenarios
  

Brazil's macroeconomic prospects are good . Average real GDP growth is forecast at 3.7% in 2007-2011. By 2015, Brazilian households are expected to have an annual disposable income over US$15,000.