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Search can be internal +memory, knowledge, habit, purchase, degree of satisfaction External +when internal search is inadequate. External search could be prepurchase search or on-going search. A brand that fails to meet a cut-off may be rejected regardless of how well it performs on the other attributes.
Search can be internal +memory, knowledge, habit, purchase, degree of satisfaction External +when internal search is inadequate. External search could be prepurchase search or on-going searc…