ANJUMAN-I-ISLAM S

ALLANA INSTITUTE OF MANAGEMENT STUDIES & RESEARCH

PERSPECTIVE MANAGEMENT
A Presentation On :-

PRESENTED BY:
Fazlur Rahman Towsef Mukadam Ajaharuddin Shaikh Chitra Shetty Wasim Sidat (02) (33) (55) (63) (65)

INTRODUCTION TO HOTEL INDUSTRY IN INDIA

Boom in Hotel Industry. Hotel Industry linked to Tourism Industry. Govt. steps boosting Hotel Industry. Shortage Of rooms fuelling room rates in India. The future scenario of Indian hotel industry looks extremely rosy.

FEATURES OF HOTEL INDUSTRY

Industry is more depend on metro city ARR & occupancy rate Foreign visitors Multinational hotel

CLASSIFICATION
5 Stars and 5 Stars Deluxe Heritage Hotels Budget Hotels Unclassified

GROWTH IN HOTEL INDUSTRY IN INDIA

The services sector showed a healthy growth of 11.2 per cent in 2007 as compared to 9.8 per cent in 2006 benefiting from the availability of skilled labour. Trade, hotels, transport and communication continued to develop at an accelerated pace recording a growth of 13.0 per cent during 2007 as against 10.4 per cent in 2006.

OCCUPANCY LEVELS
Occupancy levels at hotels catering to business travelers have dropped. The major dip in the occupancy levels was seen in the IT hubs, Bangalore and Hyderabad. Also, new supply had come up in these regions, which further affected the occupancy levels.

SCENARIO OF HOTEL INDUSTRY

Natural beauty The Taj Mahal Thriving Tourism Sector

STRUCTURE OF HOTEL INDUSTRY

Five Star Deluxe Five Star Four Star Three Star Two Star One Star Heritage Hotels

CHALLENGES TO HOTEL INDUSTRY

Shortage of skilled employees Retaining quality workforce Shortage of rooms Intense competition and image of India Customer expectations Manual back-end Human resource development

SWOT ANALYSIS OF HOTEL INDUSTRY

STRENGTHS India s rich Cultural Heritage  Demand supply gap  Government support

WEAKNESSES

 Poor support infrastructure  Slow implementation  Susceptible to political events

 OPPORTUNITIES  Rising Income  Open sky benefits  New business opportunities THREATS  Event risk  Increasing competition  Increasing transportation facility  Fluctuations in international tourist arrivals

INTRODUCTION & OVERVIEW OF HOTEL TAJ

Taj Hotel is one of the best and well known Hotel in the world. The company was incorporated in 1902 and it opened its first hotel, the Taj Mahal Palace & Tower, Mumbai, in 1903. The company then undertook major expansion of The Mahal Palace & Tower, Mumbai by constructing an adjacent tower. Incorporated by the founder of the Tata Group, Mr. Jamsetji N. Tata, the company

 One of the top class five star Hotel in the world. The number of rooms in this hotel were increased from 225 to565 rooms including 46 suites. 12 rooms are available with a capacity ranging from 250 to 500 person in auditorium can be accommodated for cocktail receptions. Space for art conference facilities for conferences meeting and seminars

MISSION STATEMENT
MISSION STATEMENT Embrace talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our international presence, increase domestic dominance, and create value for all stakeholders .

VISION STATEMENT
The Taj Group of Hotels commits itself to the overall improvement of the ecological environment, which we are all a part of. We recognize that we are not owners but caretakers of the Planet and owe it to our children and future generations of humankind. It is our endeavor not only to conserve and protect but also to renew and regenerate the environment in which we live and operate Our commitment encompasses all actions related to our products, services, associates, partners, vendors and communities. We will partner and engage with our environment through EARTH: Environmental Awareness and Renewal at Taj Hotels. For us EARTH is not a program, nor a process; it is a way of life.

TAJ VALUES
PEOPLE DIVERSITY, INTEGRITY & RESPECT PASSION FOR EXCELLENCE EXCEED EXPECTATIONS INNOVATION SENSE OF URGENCY & ACCOUNTABILITY SOCIAL RESPONSIBILITY JOY AT WORK

PRODUCT PROFILE
 Launch of Knowledge Management Site  Systems and Technology  Electronic Signage  Guest Wireless Internet access  In Room Guest Entertainment Systems  The Taj Contact Centre  Project Orion, the Integrated Back Office System  Self service Kiosks  Taj Website  Outlook  Global Reach and 24 x 7 x 365 Access for our customers across the world

BRANDS
Taj Hotels, Resorts and Palaces Taj (luxury full-service hotels, resorts and palaces) Taj Exotica Taj Safaris Taj Luxury Residences Upper Upscale Hotels The Gateway Hotel Ginger

TATA CODE OF CONDUCT

National interest Financial reporting and records Competition Equal-opportunities employer Gifts and donations Government agencies Political non-alignment Quality of products and services Corporate citizenship Cooperation of Tata companies Public representation of the company and the Group etc

CONTD5,
Third-party representation Use of Tata Brand Ethical conduct Shareholders Regulatory compliance Protecting company assets Citizenship Integrity of data furnished Reporting concerns

CORPORATE SOCIAL RESPONSIBILITY

The Tata Group has always held that what comes from the society, must, in reasonable measure, go back to it. The Taj is proud to be a part of this legacy, and is deeply committed to serve the community.

 Leveraging competencies  Promoting culture

TRAINING OPORTUNITIES
Through their world class training and development programs, they ensure that their employees are constantly learning and continuously growing.  Taj Management Training Programme (TMTP)  Hotel Operations Management Trainee (HOMT) Program  Taj Management Training Programme (TMTP) - Operations/ Food Production This intensive Management Training Programme prepares young people as thorough professionals with the Taj.

TAJ PUBLICATIONS
Coffee Table What's cooking from Spice

CORPORATE HOLDING STRUCTURE OF TAJ

KEY INITIATIVES
Growth Spas Ginger Hotels Brand Architecture Product Upgradation Service Excellence Quality Management Services. Introduction of international best practices Rollout of the Customer Feedback System (CFS) Reinforcement of the use of the Balanced Scorecard Corporate Restructuring IT initiatives

HOTELS OF TAJ IN INDIA

The Gateway Hotel - Fatehabad Road Agra The Gateway Hotel - Ummed Ahmedabad Taj residency - Aurangabad Mahua Kothi Madhya Pradesh Taj Kuteeram - Bangalore The Gateway Hotel - Residency Road Bangalore The Taj West End- Bangalore Vivanta by Taj Whitefield, Bangalore The Gateway Hotel - Beach Road Calicut Taj Chandigarh Taj Club House - Chennai

 The Gateway Hotel CHIKMAGALUR, KARNATAKA The Gateway Hotel - CHURCH ROAD, COONOOR, KERALA The Gateway Hotel - Ramgarh Lodge Jaipur The Gateway Hotel - Rawalkot Jaisalmer The Gateway Hotel - Jodhpur The Gateway Hotel - Pasumalai Madurai The Gateway Hotel - Old Port Road Mangalore The Gateway Hotel - Ambad Nashik

The Gateway Hotel - Athwalines Surat The Gateway Hotel - Akota Gardens Vadodara

TAJ HOTELS OUTSIDE INDIA

Vivanta By Taj Bentota (SRILANKA) Taj Boston (USA) Taj Cape Town (South Africa) Taj Samudra (Colombo) The Taj Palace Hotel (Dubai) Taj Suites and Residences (Buckingham, U.K.)

CONTD
Crowne Plaza London St.James (London, U.K.) Taj Pamodzi (Zamibia) Taj Exotica Resort and Spa (Maldives) Vivanta By Taj Coral Reef (Maldives) The Pierre (New York) Taj Campton Place (San Francisco) Taj Tashi (Thimphu, Bhutan)

MILESTONES
903 The Company opens its first hotel, the "Taj Mahal Palace" in Mumbai, India. 1974 The Company opens its first five star deluxe beach resort, the "Fort Aguada Beach Resort" in Goa. The Company begins business in metropolitan hotels by opening the five star deluxe hotel, the "Taj Coramandel" in Chennai. 1980 The Company opens its first hotel outside India, the "Taj Sheba Hotel" in Sana'a, Yemen. 1984 The Company entered into a licence agreement to operate the "Taj West End" in Bangalore, "Taj Connemara" in Chennai and the "Savoy" in Ooty.

1989 The Company opens a five star deluxe hotel in Calcutta, the "Taj Bengal". 1990 The Company establishes the Taj Kerala Hotels and Resorts Limited with the Kerala Tourism Development Corporation. 1998 The Company opens the "Taj Exotica" in Bentota, Sri Lanka. 2000 The Company establishes Taj GVK Hotels and Resorts Limited with the GVK group to operate three hotels in Hyderabad.

2001 The Company is awarded the management contract for the "Taj Palace", Dubai. The Company launches the "Taj Exotica Spa and Resort

2002 The Company obtains licences to manage and operate two leisure hotels: the "Rawal-Kot" in Jaisalmer and the "Usha Kiran Palace", Gwalior. The Company acquires an equity interest in "Regent Hotel" in Bandra, Mumbai which is later renamed as the "Taj Lands End". 2003 The Company relaunches its flag ship property as the "Taj Mahal Palace and Tower". 2004 The company opens its first Jiva Spa at the Usha Kiran Palace in Gwalior. The Company launches its first luxury serviced apartments, "Wellington Mews" in Mumbai. The Company opens its first economy hotel under the brand "Ginger" in Bangalore. 2005 The Company entered into a management contract to operate the "Taj Exotica" in Palm Island, Jumeirah, Dubai. The Company obtained the operating agreement for the "Umaid Bhawan Palace" in Jodhpur.

2006 The Company acquires the "W" hotel in Sydney, Australia which is later renamed as the "Blue Sydney". The Company commences operation of its first wildlife lodge at Mahua Kothi, Bandhavgarh. 2007 The Company acquires the "Ritz-Carlton" in Boston, USA which is later renamed as the "Taj Boston". The Company commences operation of its second wildlife lodge at Baghvan, Pench. 2008 Taj Hotels Partner with Saraya Islands to Operate Taj Exotica Hotel in Ras Al Khaimah, United Arab Emirates.

2010
The Umaid Bhawan Palace, Jodhpur has been voted the Hotel Of The Year by the Gallivanter's Guide Editor's Choice Awards. Taj Hotels Resorts and Palaces announced the opening of Taj Cape Town. 2011 Taj Hotels Resorts and Palaces opens a new hotel - Vivanta by Taj - Dal View, Srinagar.

AWARDS
Global Awards
May 2011 Travel + Leisure, USA 'it' List Editors' Choice Awards - Spin-Off Brands Vivanta by Taj Hotels & Resorts Apr 2011 The Indian Hotels Company Ltd, has won the Gallup Great Work Place Global Award announced by the GALLUP headquarters, Omaha, USA. Oct 2010 The Taj Hotels Resorts and Palaces has been voted 2nd best Overseas Hotel Group in the Guardian Travel Awards 2010

 National (Indian) Awards Dec 2011 Conde Nast Traveller India - Taj Inner Circle received the Readers Travel Award 2011 for the 'Favorite Hotel Loyalty Programme. Nov-2009 Travel Agents Federation of India (TAFI) Awards 2009 held in Chiang Mai Indian Hotels Company Ltd. (Taj Group) Best Luxury Hotel Chain. Apr-2009 Jiva Spa is nominated for the award of Best Spa Treatment Ventoz Asia Spa India Awards held on 8th April 2009 held at Delhi.

Regional Awards
Oct-2009 The Gateway Brand is the Winner in the Budget Hotel category of the ET TAAI Travel Awards 2009 (Economic Times & TAAI). Sep-2004 TTG Travel Awards 2004 at the Sofitel Central Plaza, Bangkok for the Best Local Hotel Chain. 2003 Pacific Asia Travel Writers Association (PATWA) ITB, Berlin 2002 Lifetime contribution for promoting the Hospitality Industry.

THANK YOU !!