By:Rajeev Chugh INE-2 THAPAR UNIVERSITY

DESIGN
Framing innovative ideas into product Focusing on customer demands

DESIGN
Design

is a specific roadmap or a specific approach for someone to achieve a unique expectations. comprises of specification , plan , parameter, cost , activities , processes and how and what to do within legal, political, social, environmental, safety and economic constraints in achieving that objective.

It

IMPORTANCE OF DESIGN

Design stage is very important in product design. Most of the product lifecycle cost depend on design. The product design is not just based on good design but it should be possible to produce by manufacturing as well. If the proper design guidelines are not followed. It will result in iterative design, loss of manufacturing time and overall resulting in longer time to market.

QUALITY
Performance:-

Primary characteristic of

product Features:- Secondary characteristic of product Conformance:- To fulfill the requirement of product. Reliability:- Consistency of performance of product. Durability:- Total useful product.

QUALITY
Total useful life. Serve:- Solving problems of costumers. Response:- Human to human. Aesthetic:- Characteristic viable to senses. Reputation:- Value in the market.
Durability:-

HAT IS QUALITY BY DESIGN?

It is the practice of using a multidisciplinary team to conduct conceptual thinking ,product design, production planning at one time. It is also known as simultaneous engineering or parallel engineering.

NEED FOR QUALITY BY DESIGN

Drawback of sequential engineering method. Better flow of ideas among departments.

customer

Engineering Manufacturin g

Product definition

suppliers

management

NEED FOR QUALITY BY DESIGN

Better use of man , money, machine, material.  Better communication between departments.  Fast response to the customer needs.  To fight with other players.  To increase margins and profits.


TEAM MEMBERS
Top management  Production department  Marketing  Inventory  Inspection Department  Design Department


HOW TO IMPLEMENT
It

is not an easy task for organization. A great deal of time , effort and money to incorporate into the culture of organization . the easiest way for an organization to progress a quality by design environment is simply who will be involved in a project at its beginning and allow the communication channels to open

But

BENEFITS
Faster

Product development. Better Quality. Less work in progress. Fewer engineering change orders. Increased productivity. Exchange of ideas.

EXAMPLES
BMWs

X5 SUV was the first BMW automobile to 100% digitally designed using 3-D computer aided design programs. Using CAD , they reduced vehicle development time, achieved tighter manufacturing tolerance, performed design test and structural evaluation, including simulation and to customer needs in future versions of the vehicle.

General Electric Aerospace applied quality by design to a ground-based radar system. What normally would have taken six to nine months to design and put into production only took three months., equating to a 60% reduction in engineering and testing time.

PITFALLS
Need Need

of TQM environment. of expertise. one pass design.

Approved

REFERENCES
TOTAL QUALITY MANAGEMENT. WIKIPEDIA GOOGLE