Politics and Mobile Media

Lindsey Taggart

Jason Sirmon

Conceptual Theoretical Framework

Does Exposer to Social Media Increase Political Involvement

Facebook Twitter YouTube Blogs Users Influential

Collect Data

Influence

Political Opinion Acton Change Voter preference

Exposer to social media Increases political involvement

Research Questions:
RQ1: How deep of an influence does Facebook, Twitter and Youtube have on political opinion? RQ2: Are college students more apt to become politically involved on colleges campus or where they consider home?

West 0 Midwest 3

South 74 Northeast 7

Age ofParticipants

18-29 (82) 29-34 (7) 35-40 (1) 40 & over (6)

Method & Questionnaire

Strongly Disagree I plan to vote in the 2012 presidential election. I share the same political affiliation as my father. I share the same political affiliation as my mother. I am knowledgeable about using an absentee ballot. If needed, I would use early or absentee voting to ensure my vote is counted. I receive information about political candidates from Facebook. I receive information about political candidates from YouTube. I receive information about political candidates from Twitter. I receive information about political candidates from blogs. 1 1 1 1 1 Disagree Neutral Agree Strongly Agree 5 5 5 5 5 2 2 2 2 2 3 3 3 3 3 4 4 4 4 4

1 1 1 1

2 2 2 2

3 3 3 3

4 4 4 4

5 5 5 5

The Rise of Younger Voters

Buggey, T. (2007, Summer). Storyboard for Ivan's morning routine. Diagram. Journal of Positive Behavior Interventions, 9(3), 151. Retrieved December 14, 2007, from Academic Search Premier database. Average Monthly Site Visits (February 2007 through January 2008)

Use of Internet Media

% Change (since February 2007)

Buggey, T. (2007, Summer). Storyboard for Ivan's morning routine. Diagram. Journal of Positive Behavior Interventions, 9(3), 151. Retrieved December 14, 2007, from Academic Search Premier database. Use of Internet Media Leading Up to the 2008 U.S. Presidential Primaries

2008 Voter Turnout Rate Age 18-29

80 70 60 50 40 30 20 10 0 Catholic Protestant Born-again None

2008 American National Election Studies (ANES)

Real Numbers
Number Did not Answer (12) Were able to vote (26 Not able to vote (52) Percent

Were able & did not (9/34) Were able & did (26/72)

20

40

60

80

What Political Party are you registered with?

Republican Democratic Independent No Party

31 21 20 24

Which network do you receive the most political information from

50 45 40 35 30 25 20 15 10 5 0

7.00

15.00

9.00

4.00

7.00

49.00

33 TV

20 none 11 online news

4 newspaper

Politics and Mobile Media

Lindsey Taggart

Jason Sirmon

References
The center for information & Research on Civic Learning & Engagement www.civicyouth.org By Amanda Nover (2010) Halperin, Shirley, 'X Factor': With 10 Million Votes Cast, How Does it Compare to 'American Idol'? (Analysis) 6:30 AM PDT 11/4/2011 Hollywood Reporter http://www.hollywoodreporter.com/live-feed/x-factor-10-million-votes-257672 Paul, Ron. / This November 5th dot com/ http://thisnovember5th.com/ Powell, L., Richmond, V. P., & Williams, G. C. (2011). Social Networking and Political Campaigns: Perceptions of Candidates as Interpersonal Constructs. North American Journal Of Psychology, 13(2), 331-342. English, K., Sweetser, K. D., & Ancu, M. (2011). YouTube-ification of Political Talk: An Examination of Persuasion Appeals in Viral Video. American Behavioral Scientist, 55(6), 733-748 Ishizuka, K. (2007). Election '08. School Library Journal, 53(4), 22.