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SUBMITTED BY:Deep Mukherjee Neeraj kr. Sinha Priyanka Gautam Shradha Biyani Sabyasachi Ghosh
COCA-COLA
COCA COLA MADE BY : JOHN PEMBERTON S The coca cola drink popularly referred to as coke ,is a kind of cola, sweet carbonated drink containing caramel and other flavoring agents. It was invented by DR.JOHN SMITH PEMBERTON on may 8, 1886, at Atlanta in the U.S. The beverages was named coca cola because it contained extracts of coca leaves and kola nuts. Frank M Robinson suggested that it should spell coca cola instead of coca kola because the two Cs should look better while advertising.
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Coca-Cola Company is the world's largest Coca-Cola nonalcoholic beverage company. Within our more than 400 brands are nearly 2,400 beverage products. Four of the world's top-five beverage products. soft-drink brands which are TODAY formulated to appeal to local cultures and lifestyles.
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LOCAL COMPETITORS
COUNTRY COMPETITORS BRAND
SOUTH AND KOLA REAL CENTRAL AMERICA SWEDEN JUL MUST SCOTLAND IRN BRU TURKEY TURKA COLA CHINA FUTURE COLA UK ROBINSONS DRINK INDIA PEPSI AND THUMBS UP
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CHAIRMAN AND CEO MUHTR KENT AREA SERVED WORLDWIDE NET INCOME US $ 4.2 billion
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Earl R. Dean's original 1915 concept drawing of the contour Coca-Cola bottle
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Pricing: Low disposable incomes Most of whom are on daily wages cannot spend much. In 2002, Coca-cola launched CHOTA COKE (200ml of bottles) priced at Rs 5
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Gross Profit
14,909
14,324
13,282
Operating Profit
6,085
5,698
5,221
Net Profit
4,972
4,847
4,347
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Porter s 5 forces
Entry Barriers are HIGH Rivalry among competitors HIGH Bargaining power of suppliers Moderate Bargaining power of Consumers Moderate Threat of substitute - Moderate
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SWOT Analysis
STRENGTH WEEKNESS OPPORTUNITY THREAD
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STRENGTH
1. 2. 3. 4. Major brand in India at that time. Has his strong base of capital. Already a well known brand in India & abroad. Has multimillionaire stars & personality like Aamir khan as his brand ambassador. 5. Has launched its product in a very low price @ rs.5. 6. Most of the common man like this as a refresher.
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WEAKNESS
1. Word of mouth is probably a strength and weakness of ever company had its bad patch during the controversy in India 2. Change in taste and preferences. 3. Another weakness that has been greatly publicized is the health issues that surround some of their products.
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OPPORTUNITY
1. After coming out from controversy discovered a market of south east Asian countries. Becomes the leader in soft drinks company in India. Started to give full sponsorships in many of the Indian sports like cricket, football, etc. Has got special privileges from the govt. Has become the world leader since than Has earned a turnover of more than Rs 4.2 billion dollars last fiscal year. 2. 3.
4. 5 6.
7 . Has been rated as the most safest brand in India by ministry of health & family welfare.
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THREAT
Even though Coca Cola and Pepsi control nearly 40% of the entire beverage market, the changing health-consciousness attitude of the market could have a se effect on Coca Cola. In today s world, people are constantly trying to change their eating M and drinking habits. This could directly affect the sale of Coca Cola s products. Other threats are of course the competition. Coca Cola needs to be careful that Pepsi does not grow to be a more successful drink. Other product such as juices, coffee, and milk are threats
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