A STUDY ON STUDENTS ATTITUDE IN SELECTING B-SCHOOL

Under the Guidance of Dr.Vijila E Kennedy, MBA., Ph.D.,

RVS Institute of Management Studies and Research,

Coimbatore

ATTITUDE

Individual's prevailing tendency to respond favorably or unfavorably to an object Complex mental state involving beliefs and feelings Two types : Positive & Negative attitudes

INFLUENCING FACTORS OF CHOOSING THE INSTITUTION University recognition. Placement opportunities. Syllabus. Infrastructure. Hostel facilities. Location of the college. Ranking of the college.
INFLUENCERS OF STUDENTS TO CHOOSE MBA

Parents Teachers Friends Advertisements

OBJECTIVES OF THE STUDY

1. To rank the MBA offering colleges in coimbatore based on institutional factors . 2. To identify the institutional factors influencing students attitude in selecting college. 3. To find the influencing factors who make students to select the college. 4. To understand the reason for opting MBA.

METHODOLOGY OF THE STUDY 1. Research Design- Descriptive research design

2. Primary Data Questionnaire 3. Secondary Data Websites, books, college brochure, etc.

4. Sampling Technique Convenience sampling method

5. Universe of the Study - The prospective students who wish to pursue MBA programme 6. Sample Size 220 from TN & 260 from KL. 7. Statistical Tools Used Simple Percentage Method, Weighted Average Method & Chi Square

ANALYSIS AND INTERPRETATION

Distribution of Respondents Based On Gender

Sl. No.

Gender

% of Respondents in TN

% of Respondents in Kerala 57.7

Male

79.1 42.3

Female

20.9 100

Total

100

Distribution of Respondents Based on Age

SI. No. 1 2 Age (in years) Less than18 18-19 % of Respondents in TN 3.6 57.7 % of Respondents in Kerala 1.2 50.4 40.0 8.4 100

3
4

20-21
More than21 Total

27.3
11.4 100

Distribution of Respondents Based on UG Degree Stream

% of Respondents in SI. No. 1 2 3 4 UG Arts Science Engineering Others Total TN 62.7 34.5 1.4 1.4 100

% of Respondents in Kerala 38.8 39.2 19.6 2.4 100

Respondents Preferred Mode of PG Studies.

% of Respondents in Kerala Preferred Mode of PG Studies Regular % of Respondents in TN 93.6 86.2

Sl.

No.

Distant

6.4

13.8

Total

100

100

Reasons for Pursuing MBA Program

Sl. No. 1 2 3 4 Pursue MBA Good Job/ Career Attractiveness of the course To be an Entrepreneur To take care of Family Business Total % of Respondents TN 51.8 18.4 5.9 24.6 40.5 3.9 1.8 100 100 % of Respondents in in Kerala 53.1

Preference in the Category of the Institution

Sl. No. 1 2 Type of Institution Engineering Non- autonomous Engineering- Autonomous % of % of Respondents Respondents in in TN Kerala 9.5 20.9

15.4
12.4 7.0 18.8

3
4 5 6

Arts & Science Non- autonomous

Arts & Science -Autonomous Deemed University Stand- alone B-Schools Total

7.7
6.4 11.8 43.6 100

21.9
24.5

100

Factors Influencing Choice of Institution

% of Respondents in TN 15.9 18.6 38.6 % of Respondents in Kerala 13.9 23.0 37.3 12.3 3.9 4.6 5

Sl. No. Reason 1 2 3 Infrastructure Fees Placement

4
5 6 7

Curriculum
Brand Name Location Faculty Total

0.5
20.0 5.0 1.4 100

100

Respondents preference of Affiliating University in Coimbatore & Kerala

% of Respondents in TN 53.2 30.0 11.8 3.2 -% of Respondents in Kerala

Si.No 1 2 3 4 5

Affiliating University Bharathiyar university Anna university Deemed University Avinashilingam University Calicut University MG University

18.4 29.6
12.4 -10.8 20.3 8.5 100

6 7

-1.8
100

Others
Total

Influencers in Choosing the Institution

Sl. No. 1

Influencers
Parents

% of Respondents in TN 14.1

% of respondents in Kerala 23.4 30 7.3 7.0 7.0 9.6 8.4 7.3

2
3

Friends
Relatives

36.8
9.5

4
5

Class mates
Seniors

7.3
5.5

6
7

Advertisements
Teachers

18.6
5.0

Self/No one
Total

3.2
100

100

Respondents Awareness about RVS IMSR

Awareness about RVS IMSR % of Respondents % of Respondents in Kerala in TN

SI.No.

36.6 1 Yes 95
63.4 2 No 5 100

Total

100

Respondents Opinion on Whether They Like to Join in RVS IMSR

Sl. No
1 2

Like to Join in RVS IMSR Yes No Total

% of Respondents in TN 67.3 32.7 220

% of Respondents in Kerala 32.0

67.0

100

Table Showing the Opinion on Importance of General Facilities

Hostel Mess
Infrastructure Library Hostel Facility Facilities

SI.
Import NO. ance % of Respond ents in TN % of responde nts in Kerala % of % of Respond respondent ents in s in Kerala TN % of Responde nts in TN % of responde nts in Kerala % of Respond ents in TN % of respond ents in Kerala

1 2 3 4 5

V. High High Moderate Low V. Low Total

80.5 18.6 0.5 0.5 0.0 100

53.0 30 7.7 3.5 5.8 100

39.1 45.0 9.5 4.5 1.8 100

30.8 44.7 13.9 5.3 1.1 100

42.7 40.5 11.4 4.1 1.4 100

34.7 38.1 10.4 10.7 6.1 100

55.0 33.2 8.2 3.2 0.5 100

45.4 34.7 12.7 6.1 1.1 100

Chart Showing the Opinions on Importance of General Facilities

Hostel Mess Infrastr Hostel Facilitie ucture Library Facility s

% of respondents in Kerala % of Respondents in TN % of respondents in Kerala % of Respondents in TN % of respondents in Kerala % of Respondents in TN % of respondents in Kerala % of Respondents in TN
0 10 20 30 40 50 60 70 80 90

V. Low

Low

Moderate

High

V. High

Table Showing the Opinion on Importance of Institutional Norms

Fee Structure SI. No Importa nce % of Resp in TN 58.2 38.6 2.7 0.5 0 100 % of Resp in Kerala 33.1 34.7 19.2 8.6 4.4 100

Institutional
Ranking % of Resp in TN 66.4 27.7 5.5 0.0 0.5 100 % of Resp in Kerala 58.0 19.6 13.8 3.8 2.8 100

Faculty % of Resp in TN 63.6 22.7 9.1 4.1 0.5 100 % of Resp in Kerala 34.7 35.8 18.5 6.1 5.3 100

Teaching
Methods % of % of Resp Resp in in TN Kerala 39.1 48.2 10.9 0.5 1.4 100 37.4 30.8 13.2 13.6 6.5 100

1 2 3 4 5

V. High High Moderate Low V. Low Total

Table Showing the Opinion on Importance of Academic Aspects

Syllabus Importanc SI.No

Availability of Specialization

Additional Certificate courses

Industrial Visits

% of Resp in TN 22.7 56.4 13.6 5.0 2.3 100

% of Resp in Kerala 20.8 48.4 23.7 5.1 2.0 100

% of Resp in TN 29.5 41.4 20.0 7.3 1.8 100

% of Resp in Kerala 33.0 34.6 19.2 8.5 4.7 100

% of Resp in TN 21.4 22.3 41.4 15.0 0.0 100

% of Resp in Kerala 36.1 43.0 14.2 3.2 2.5 100

% of Resp in TN 23.2 35.9 30.9 9.1 0.9 100

% of Resp in Kerala 35.7 39.2 16.5 4.5 3.1 100

1 2 3 4 5

V. High High Moderate Low V. Low Total

Table Showing the Opinion on Importance of Placement Activities

Importanc e

Placement Opportunities % of Resp in TN % of Resp in Kerala 33.8 37.6 21.2 3.9

Previous Placement Record % of Resp in TN 39.1 48.2 10.9 1.8 % of Resp in Kerala 30 28.0 17.3 16.9

Part-Time Job Opportunities % of Resp in TN 19.5 15.9 29.5 10.9 % of Resp in Kerala 20.5 14.9 30.7 8.7

SI. No.

1 2 3 4

V. High High Moderate

70.0 20.0 6.4

Low

2.7

V. Low
Total

0.9
100

3.5
100

0.0
100

7.8
100

24.1
100

24.2
100

Table Showing the Opinions on Fee Structure in Various Categories of Institutions

Arts & Science SI. No Opinion

Engineering Institutions

Deemed Universities % of Resp in TN 64.5 31.8

B-Schools

% of % of % of % of Resp in Resp in Resp in Resp in TN Kerala TN Kerala 15.9 70.0 31.5 50.4 33.6 63.6 47.6 38.1

% of % of Resp in Resp in Kerala TN 37.7 41.9 90.0 8.6

1 2

High Average

% of Resp in Kerala 45.6

42.5 11.9

Low
Total

14.1
100

18.1
100

2.7
100

14.3
100

3.6
100

20.4
100

1.4
100

100

Ranking Based on Quality of Education

SI.NO. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20

Name of the College Avinashilingam CIMAT DJ Academy GIM (Guruvayurappan) GRD IM GRG School of Management Happy Valley Business School Hindusthan Karpagam Karunya KCT Business School Maharaja PSG IM RVS IMSR SAN Academy SNR SNS Sri Krishna VLB Others

Ranking by TN Resp. 13 10 11 8 3 9 12 5 4 6 16 14 1 2 19 15 17 7 18 20

Ranking by Kerala Resp. 12 14 7 2 6 8 9 5 4 8 16 11 1 3 17 13 15 10 18 19

Ranking Based on Infrastructure

SI. NO.
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20

Name of the College

Avinashilingam CIMAT DJ Academy GIM (Guruvayurappan) GRD IM GRG School of Management Happy Valley Business School Hindusthan Karpagam Karunya KCT Business School Maharaja PSG IM RVS IMSR SAN Academy SNR SNS Sri Krishna VLB Others

Ranking by TN Resp
12 10 11 8 3 9 11 5 4 6 16 14 1 2 18 13 15 7 17 19

Ranking by Kerala Resp

10 11 9 2 5 7 5 6 4 15 14 8 1 3 18 13 16 12 17 19

Ranking Based on Fee Structure

SI. NO. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18

Name of the College Avinashilingam CIMAT DJ Academy GIM (Guruvayurappan) GRD IM GRG School of Management Happy Valley Business School Hindusthan Karpagam Karunya KCT Business School Maharaja PSG IM RVS IMSR SAN Academy SNR SNS Sri Krishna

Ranking by TN Resp 15 12 13 9 3 11 10 5 4 6 17 7 1 2 19 14 16 8

Ranking by Kerala Resp 10 11 14 3 5 9 7 2 8 12 19 6 1 4 16 15 17 13 18 20

19
20

VLB
Others

18
20

Ranking Based on Faculty

SI. NO. 1 2 3 4 5 6 7 8 Name of the College Avinashilingam CIMAT DJ Academy GIM (Guruvayurappan) GRD IM GRG School of Management Happy Valley Business School Hindusthan Ranking by TN Resp 13 11 12 8 3 10 9 5 Ranking by Kerala Resp. 12

8
15 1 5 9 6 7 2 14 16 11 3 4 18 13 9 10 17

9
10 11 12 13 14 15 16 17 18 19 20

Karpagam
Karunya KCT Business School Maharaja PSG IM RVS IMSR SAN Academy SNR SNS Sri Krishna VLB Others

4
6 18 15 1 2 19 14 16 7 17 20

19

Ranking Based on Placement Opportunity

SI. NO. 1 2 3 4 5 6 7 8 9

Name of the College Avinashilingam CIMAT DJ Academy GIM (Guruvayurappan) GRD IM GRG School of Management Happy Valley Business School Hindusthan Karpagam

Ranking by TN Resp 13 11 12 9 3 8 10 5 4

Ranking by Kerala Resp 6 10 14 2 9 8 7 3 4 19 15 5 1 11 17 16 12 13 18 20

10
11 12 13 14 15 16 17 18 19 20

Karunya
KCT Business School Maharaja PSG IM RVS IMSR SAN Academy SNR SNS Sri Krishna VLB Others

6
17 14 1 2 19 15 16 7 18 20

Ranking Based on Curriculum

SI. NO. 1 2 3 4 5

Name of the College Avinashilingam CIMAT DJ Academy GIM (Guruvayurappan) GRD IM

Ranking by TN Resp 13 10 11 9 3

Ranking by Kerala Resp 13 10 11 2 8 7 6 3 4 15

6
7 8 9 10 11 12 13 14 15 16 17 18 19 20

GRG School of Management

Happy Valley Business School Hindusthan Karpagam Karunya KCT Business School Maharaja PSG IM RVS IMSR SAN Academy SNR SNS Sri Krishna VLB Others

12
8 5 4 6 16 15 1 2 19 14 17 7 18 20

12
5 1 14 19 17 16 9 18 20

Ranking Based on Brand Name

SI. NO. 1 2 3 4 5 6 7 8 9 10 11 12 13

Name of the College Avinashilingam CIMAT DJ Academy GIM (Guruvayurappan) GRD IM GRG School of Management Happy Valley Business School Hindusthan Karpagam Karunya KCT Business School Maharaja PSG IM

Ranking by TN Resp 13 11 12 8 3 9 10 5 4 6 17 14 1

Ranking by Kerala Resp 9 10 13 3 6 12 2 5 4

17
10 8 1 7 14 16 15 11 18 19

14
15 16

RVS IMSR
SAN Academy SNR

2
18 15

17
18 19 20

SNS
Sri Krishna VLB Others

16
7 19 20

Ranking Based on Location

SI. NO.
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20

Name of the College

Avinashilingam CIMAT DJ Academy GIM (Guruvayurappan) GRD IM GRG School of Management Happy Valley Business School Hindusthan Karpagam Karunya KCT Business School Maharaja PSG IM RVS IMSR SAN Academy SNR SNS Sri Krishna VLB Others

Ranking by TN Resp.
14 10 11 9 3 8 12 5 4 6 17 13 1 2 19 15 16 7 18 20

Ranking by KeralaResp.
10 11 13 5 8 6 4 1 3 17 16 12 2 7 18 11 15 9 14 19

ASSOCIATION BETWEEN AGE OF THE RESPONDENTS AND OPINION ON INFRASTRUCTURE

Ho: There is no relationship between Age of the respondents and Opinion on Infrastructure among the - Coimbatore Respondents & - Kerala respondents
SI.No. Age (in yrs) Below 18 18-19 20-21 Above 21 Total Very Important 8 105 50 14 177 Important Some Important 0 0 0 1 1 Less Important 0 1 0 0 1 Not Important 0 0 0 0 0 Total

1 2 3 4

0 21 10 10 41

8 127 60 25 220

CV= 18.9 TV= 21.02 DF= (C-1) (R-1) = (5-1) (4-1) = 12 Null Hypothesis accepted

SI.No. Age (in yrs) 1 2 3 4 5 Below 18 18-19 20-21 Above 21 Total High Moderate Some Low None Total

2 68 55 13 138

0 39 33 6 78

0 13 6 1 20

0 6 2 1 9

1 5 8 1 15

3 131 104 22 260

CV=10.1 TV=21.026 DF= (4-1) (5-1) = 12

Null Hypothesis accepted

ASSOCIATION OF UG STREAM WITH OPINION ON TEACHING METHODS AMONG THE COIMBATORE RESPONDENTS
Ho: There is no relationship between UG Stream of the respondents and Opinion on Teaching Techniques among - Coimbatore & Kerala Respondents.
SI.N o. UG Stream Very Importa nt 49 34 1 Importa nt 80 21 2 Some Importa nt 6 18 0 Less Importa nt 0 1 0 Not Total Importa nt 5 138 2 76 0 3

1 Arts 2 Science 3 Engineeri ng 4 Others Total

2
86

1
104

0
24

0
1

0
7

3
220

CV= 31.3 TV= 21.02 DF= (C-1) (R-1) = (5-1) (4-1) = 12 Null Hypothesis - Rejected

SI. No. 1 2

UG Stream Arts

High 37 40

Moderate 35 30

Some 14 13

Low 6 15

None 9 5

Total 101 103

Science
Engineering

3
4 5 Others Total

19
1 97

14
1 80

4
3 34

14
0 35

0
0 14

51
5 260

CV=28.8 TV=21.026 DF= (4-1) (5-1) = 12 Null Hypothesis - Rejected

Association of Gender with Opinion on Dress Code among the Coimbatore Respondents Ho: There is no relationship between Gender of the respondents and Opinion on Dress code among -Coimbatore Respondents & Kerala Respondents.
SI.No. Gender Very Important Important Some Important Less Important Not Important Total

Male

36

36

84

15

174

Female

14

10

20

46

CV= 3.8 TV= 9.48 DF= (C-1) (R-1) = (5-1) (2-1) =4 Null hypothesis Accepted

Total

50

46

104

16

220

SI.No. Gender Male 1 Female 2 43 37 12 8 10 110 44 38 35 16 17 150 High Moderate Some Low None Total

Total

87

75

47

24

27

260

CV=9.8 TV=9.488 DF= (C-1) (R-1) = (5-1) (2-1) =4 Null hypothesis Rejected

FINDINGS,CONCLUSIONS & SUGGESTIONS

FINDINGS
PSG Institute of Management Studies is holding the first place based

on the responses of TN respondents and Kerala respondents.

RVS Institute of Management Studies and Research ranked second

based on the responses of the TN respondents.

And Guruvayurappan Institute of Management studies is given second

rank by the Kerala respondents.

Some aspects like Location, Fee structure, Faculty strength and Brand

name Hindustan institution, Karpagam institution, Happy valley BSchool are given second rank by the Kerala respondents.

FINDINGS - Contd..
Infrastructure facility of the institution is given a very high importance

(80.5%) by TN students.
Institutional Ranking is also given very high importance by both TN

and Kerala students.

A very high importance is given to placements (70%) as well as Faculty

(63.6%) by TN students.
Fee structure is a very high influencing factor (58.2%) for TN students

while it is slightly lower among Kerala students (33.1%).

FINDINGS - Contd..
Friends influence the UG students in choosing the institutions for

MBA program.
Majority of the respondents i.e.,51.8% in Coimbatore and 53.1% in

Kerala, wish to pursue MBA program for getting good job.

CONCLUSION
Infrastructural facility, Institutional ranking, Fee structure, Placements

Opportunities, Previous Placement records, Affiliation to the university, Good faculty, Location of the institution etc.. Are the major influencing factors of the attitude of the students in choosing B-Schools.
Friends opinion is the major influencing factor in determining the

selection of college.
TN respondents perceive that fee structure is high in stand-alone B

Schools and Deemed Universities.

Kerala students perceive that the fee structures of Engineering colleges are

high.

Contd..

On the basis of educational quality, Infrastructure, fee structure, Faculty, Placement Opportunities, Curriculum, Brand name and Location: 1. PSG Institute of Management Studies - first place
2.

RVS Institute of Management Studies and research - second by TN respondents. Guruvayurappan Institute of Management studies - second rank by the Kerala respondents

3.

Suggestions
Equipped Infrastructure Updated Curriculum Placement Opportunities & Rich placement drives Attractive and Affordable Fee structure Improved Teaching methods MoU between Industry and Infrastructure Enhancing Soft skills of students Modernization of Advertisements Word by Mouth marketing Residential MBA programs can be adopted if favorable.

Thank You!
Presented By:
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12.

Ajith Rajan (102MB001) Ajo Francis (102MB002) Akhil Janardhanan (102MB003) Alias .P.Jacob (102MB004) Amal Raveendran (102MB005) Anand.P (102MB006) Anish.K.Mathew (102MB007) Anitha.D (102MB008) Anjitha.V (102MB009) Anoop.S (102MB010) Antony Jude (102MB011) Arjun Karunakaran (102MB012)