DEPARTMENT OF MANAGEMENT STUDIES

DEPARTMENT OF MANAGEMENT STUDIES

Welcome
The Chairman & Members of NBA Committee

What Should be Honored?

VALUES Indian Culture & Heritage Transparency Corporate Social Responsibility Ethics Quality

BELIEFS
Modern Outlook Intellectual Freedom Participatory Decision Making Global Perspective Innovation Entrepreneurship

Vision To Mould the students as vibrant Managers to meet the changing needs of the business dynamic business environment
Mission
To Promote Academic Excellence, Enhance Overall Competitiveness of the students, leading to scientific and socio economic progress of the society at large.

Objectives

To Nurture the students to face the changing Business Situations. To Achieve 90% result in the Anna University Examinations. To Ensure 75% Placements To encourage faculty participation in FDP, MDP, G.Lec., TRG prg., research. To contribute the rural society towards Business Avenues.

Short Term Goals

To equip the students with survival skills. To groom the Managers to face the ever growing challenges of corporate sector. To impart more hands-on to meet the industry requirements. To ignite entrepreneurial spirit in students. To continuously improve the teaching-learning process # Area expertise of faculty # producing Outstanding managers

Long-Term Goals

To establish a well equipped R&D centre through sponsored and collaborative research programme. To disperse knowledge expertise to industry and other advance centre of Research. Encouraging the staffs towards excellence in publication of articles in the leading journals and publication of text books.

Total Area of MBA Block

Academic Area

3,600 sq. ft. 900 sq. ft. 11,794 sq. ft.

Administration Area : Amenities Area :

Total Area

16,294 sq. ft.

Infrastructure
Sl. No.
01 02 03 04 05 06

Name of the Area

Class Rooms (A/C) 3 Nos. Tutorial Room Laboratory (A/C) Seminar Hall (A/C) Staff Room Dept. Library

Size
30 x 30 30 x 30 48 x 30 48 x 30 30 x 30 17 x 11

Area in Sqft.
Each 900 sqft 900 sqft 1440 sqft 1440 sqft 900 sqft 187 sqft

About the Department

Management Programme:

Inaugurated Increased intake Increased intake

2001- 2002 2007- 2008 2010- 2011

40 60 120 7.5 yrs

Average experience of faculty

Highlights
Course

Curriculum focuses on infusing problemsolving abilities among students. students on the development in the macro environment. holistic approach verticals and horizontals on different

Expose

Fostering

HUMAN RESOURCES
FACULTY MEMBERS & STAFF DETAILS

Professor & Director Professor Associate Professor Assistant Professor (Sl. Gr) Assistant Professor (Sr. Gr) Assistant Professor Total

01 01 02 02 03 03 12

Faculty Achievements

Faculty publication in National and International Journals.

Director has decorated the role as a Chair-person of the paper presentation
sessions in the International conference organized by Annamalai University.

Faculty publication of more number of textbook. Director is the Editor of Bi-annual journal Annamalai Business Review published by the Department of Business Administration, Annamalai University.

Organized Seminars and conducted Guest Lectures to the students.

Two of our Faculty attended FDP at IIM.

Another Faculty has cleared the National Eligibility Test conducted in Dec
2010 by University Grants Commission.

Faculty Member: Student Ratio

12 Core + 2 S & H Faculty

Staff Student

Staff Student Ratio: 1:15

Faculty Profile
S.No Name of the Faculty Qualification Specialization Experience

01
02 03 04

Dr. S. Rajendran
Dr. K. Ramesh Mr. K. Jagannathan Mrs. G. Sridevi

MBA, Ph.D
M.Com, MBA, M.Phil, Ph.D

Marketing
Finance Marketing HRM,Marketing

19 Years
20 Years 11 Years 14 Years

MBA, M.phil, (Phd) MBA, M.phil, (Phd)

05
06 07 08 09

Mrs.M.S.Gayathri
Mr.J.Eugene I Pradeepkumar

MBA,M.phil, (PhD)
MBA, M.phil, (PhD) MBA, M.phil, (PhD) MBA, M.phil, MBA, M.phil,

HRM
HRM HRM HRM HRM, Marketing

10 Years
5 Years 5 Years 5 Years 1 Year

Mr. J. Swaminathan Mrs. K. Keerti Mr. U. Gowrishankar

10
11 12

Mr. V. T. Balaji Amudhan

Ms. N. Noora Mr. N. Ram Prakash

B.Tech., MBA
MBA MBA

Finance, HRM
Finance, HRM Finance, HRM

3 Months
1 Month 1 Month

Faculty
Faculty qualification Nos.

Doctorate
Pursuing Doctorate National eligibility test M.Phil.

2
5 1 8 Faculty specialization Marketing Finance Human resources M.Phil. Nos. 4 4 9 8

Workload
Faculty Cadre / Hours per week Director Professor

L
10 10

T
1 2

Total
11 12

Associate Professor
Assistant Professor(Sr. Gr) Assistant Professor

10
11 11

1
4 4

11
15 15

L Lecture

T-Tutorials

Faculty Service at AVCCE

Service in AVCCE (Years) 5 & Above 3-5 1-3 <1

Number of Faculty

Faculty Turnover
S.NO 01 02 03 04 05 06 NAME OF THE STAFF Ms. J. Rathipriya Dr. N. Kumarasamy Dr. T. Varadharajan Dr. G.G. Menon Mr. A. Anandh Mr. K. Senthil DESIGNATION Lecturer Director Director Director Lecturer Asst. Professor YEAR 2007 2007 2008 2009 2010 2010

Faculty Publication
S.No Name of the Faculty Papers Published National Journal 01 02 03 04 Dr. S. Rajendran Dr. K. Ramesh Mr. K. Jagannathan Mrs. G. Sridevi 16 10 1 1 International Journal 2 3 No. of conference Proceedings 51 15 3 5

05
06 07

Mrs.M.S.Gayathri
Mr.J.EugeneIpradeepkumar Mr. J. Swaminathan

2 2

1
2 5

4
2 2

08
09 10 11 12

Mrs. K. Keerti
Mr. U. Gowrishankar Mr. V. T. Balaji Amudhan Ms. N. Noora Mr. K.R. Ramprakash

1
2 -

2
3 -

1
2 -

Services Rendered by Faculty

Students Counseling and Guidance Project Guidance Coordinating co-curricular and extra-curricular activities Attendance in-charge Lab in-charge Departmental library in-charge Time Table in-charge Class Committee in-charge Discipline Committee member & Coordinator Anti-Ragging Committee member. CIA test wing Representative ISO Coordinator NBA Coordinator NACC Co-ordinator ISTE, EDC representative R & D Cell Member Placement Co-ordinator

Participation Of Faculty In Development Works

Name of the faculty Institutional development Departmental development
Planning , coordination and execution of -Regular tasks -Conducting Workshops, Conferences& guest lectures Organized AICTE Sponsored National level workshop Project Co-ordinator -Finance Club Incharge Organised national level seminar. Placement Committee Co-ordinator.

Academic matters

Students development

Self growth
Published 67 papers in national and international journals and books.

Dr. S. Rajendran

Head of Staff selection Panel. Organized 3 International Resource persons Guest Lectures for the benefit of staffs and students.
Two times acted as a Convener for Techno thirst state level Technical Symposium Former ISO Management Representative Former Training and Placement Officer

Instilled the idea of HR, Marketing, Finance and Entrepreneurship clubs in the department Organized soft skill programmes to I & II MBA Conducted Communication skill session to II MBA students to improve their vocabulary power
-Conducted orientation classes

Dr. K. Ramesh

to non commerce students -Provided counseling to the weaker students

Published 25 papers in books and journals

Mr. K. Jagannathan

ISO Management Representative. Co.Convener of AICTE Web portal Committee.

-Project

Guide. -Discipline committee member.

Published 6 papers in national and international journals Pursuing P.hD Degree

Mrs. G. Sri Devi

Organised national level seminar. Organized Aval vikatan Cultural Program. AICTE Web portal Member. Grievance Redressal Cell Co-ordinator. Master of ceremony convener during convocation. --R&D Innovation Club Member. Prize Distribution committee member. CIA Wing member in 2008-2010. Master of Cermony convener during college Annual day .

Editorial Board member TECKPEKAK college magazine HR Club Incharge Departmental Activities - Report Preparer. Discipline committee member. -ISO Co-ordinator (since from 2010) Faculty File In charge

-Faculty

Advisor (I Yr MBA) -Project Guide -Attendance Incharge(2011) -Class committee in-charge -Discipline committee member

Published 9 papers in national and international journals. Pursuing P.hD Degree

-Faculty

Mrs. M.S.Gayathri

Advisor (II Yr MBA) -Project Guide -Attendance Incharge(2010)

Published 5 papers in national journals. Pursuing P.hD Degree . Published 6 papers in national and international journals. Pursuing P.hD Degree .

-Faculty

Mr. J. Eugene I Pradeep Kumar

Co-ordinator of Extra and co-curricular activities. -

Advisor (1 Yr MBA) -Project Guide -Attendance Incharge(2011)

Mr. J. Swaminathan

Entrepreneur Development Cell Incharge. College Discipline Committee Member. CIA Wing Member. Master of cermony convener -Reception Committee Member

ISO Co-ordinator (2006) -Parents Meeting Incharge -EDC Club Incharge

-Faculty

Advisor (II Yr MBA) -Attendance Incharge(2006) -Discipline committee member.

Published 9 papers in national and international journals. Pursuing P.hD Degree

Mrs. K. Keerthi

Counselor Record Incharge.

-Faculty -Project

Advisor (II Yr) Guide -Attendance Incharge(2006)

-Faculty

Published 4 papers in national and international journals.

Mr. U. Gowrishankar

-Alumni Committee Member

Editor of Department Newsletter

Department Coordinator for Technothirst Marketing Club Coordinator

Advisor (III Yr) -Attendance Incharge(2007) -Discipline committee member.

-Faculty

Published 4 papers in national and international journals.

Mr.V.T. Balaji Amudhan Ms. N. Noora Mr. K.R.Ramprakash

--Lab incharge -Counselor Record Incharge Counselor Record Incharge. Counselor Record incharge.

Advisor (I Yr MBA) -Attendance Incharge(2011)

-Attendance

Incharge(2011) Faculty Advisor (I Yr MBA)

-Attendance

Incharge(2011) Faculty Advisor (I Yr MBA)

Knowledge Upgradation
Faculty members are encouraged to participate in FDPs, Workshops, summer and winter schools for

QIP Quality Improvement Programme - Five Faculties enjoying QIP benefits

Updating the recent trends. Exposing to the state of art teaching methodologies in the related technology. Improving the students results. Improving the students performance. Suggesting topics in emerging trends for students projects.

In house FDP is conducted through which The teaching skills are enhanced Faculty members are exposed to state of the art teaching methodologies in the related technology Improving end semester results Improving faculty performance

Feedback and Corrective Actions

Students feedback is collected from the students twice per semester with the following parameters
Depth of Knowledge Audibility Communication Skills Punctuality Legibility Interaction with students Use of Innovative Aids

The faculty have been informed about the feedback and remedial measures are taken. The Director regularly visits the classes and take appropriate action if there is discrepancy. Feedback after writing university examinations is also collected

Performance Appraisal
Available Appraisal mechanism
Feedback Performance appraisal by HOD Self Appraisal of faculty members Appraisal of faculty members by HOD Performance Appraisal by the Principal Result feedback from students Parents Appraisal through Feedback during

Parents Meeting

Supporting Staff
S.N
1.

Name of the staff members

Mr. N. Udhaya Shankar

Qualifica tion
S.S.L.C

Designation
Lab Assistant

Nature of Work/ Workload

- Weekly attendance incharge - Progress Report work - Class and seminar hall furniture arrangement -Lab Maintenance -Assisting Lab during lab hours

Experience
11 years

Skill Upgradation Programme For Supporting Staff

S.No

Name Of Program

Organized by

Date

Staff Members Attended

N.Udhayashankar

Hardware Training

Dept. of Information Tech.

6.08.2008 15.08.2008

DEPARTMENT ACTIVITIES

Activities Conducted
Training Programs Management Meets Workshops Seminars and Guest Lectures Social activities Faculty Development Programs Class Committee Meetings

Parents Meetings

Training Programs Conducted

S. NO. 1 2 Name of the Program
Personality Development Soft Skills Development Programme Training - Identification of Fake currency and its impact Towards Excellance A Motivational Training Career Path Identifier Stock Broking

Students Enrolled 40 60

3
4 5 6

60
59 60 60

Management Meet
S.NO YEAR NAME

1
2

2009
2010

Management Meet 09
Management Meet 10

2011

Management Meet 11

Event Details
>>Paper Presentation >>Business Quiz >>Ad-Zap >>Stock War

Workshop

Organized a State level 2 days workshop Research Methods in Business on 7th Feb. 2008 & 8th Feb. 2008 for Faculty Members and Students from various Reputed Intuitions. Organized 4 Days National Workshop on Excellence in Management Research, 24-27 March 2010 sponsored by AICTE.

Guest Lectures
S. No Year No. of Lectures

1
2 3 4 5

2007
2008 2009 2010 2011 Total

3
3 5 1 11 23

Class Committee
Chair Person Coordinator In-charge Class representatives Area of focus - Director - Faculty member - 1 Faculty - Not handling the Class : Students

1. Academic 2. Placement 3. General

Parents Meeting
S.NO
1

Academic Year
2008-2009

Date of Meet
05/09/2008 31/10/2008

Total No. of parents attended

20

2
3

2009-2010
2009-2010

05/07/2009
29/10/2010

22
20

Parents Meeting is arranged and the grievances about their ward has been discussed and remedial measures are taken.
Parents are called apart from regular parents meeting

HUMAN RESOURCES - STUDENTS

DOMS Students Strength

S.No 1 2 3 Batch 2007-2008 2008-2009 2009-2010 On roll 60 60 60

4
5

2010-2011
2011-2012

60
120

Department Performance
BATCH 2005-2007 2006-2008 2007-2009 2008-2010 2009-2011 APPEARED 36 40 54 60 59 PASSED 29 35 42 50 57 % OF PASS 80.5 88.0 91.5 83.3 96.5

Student Performance in Competitive Examination

S.No Name of the Student Name of the Examination Date of Examination

01

Mr. M. Anandh

Tamilnadu Uniformed Services Recruitment Board Chennai Tamilnadu Public Service Commission Tamilnadu Public Service Commission Union Public Service Commission

7/11/2006

02 03 04

Mr. K. Suresh kumar Mr. N. Vimalraj Miss. V. Janitha Jain

17/11/2007 17/11/2007 18/05/2008

SNO.
1.

year
2006-07

Number of students placed

05

2.
3. 4.

2007-08
2008-09 2009-10

16
02 46

5.

2010-11

Teaching Learning Process

Curriculum

Following the norms of Anna University Syllabus.

Receiving Periodical feedbacks and implementing necessary remedial actions. Doing projects in the final trimester/semester

Syllabus

The syllabus of the MBA program has framed by the MBA Academic Board Members of Anna University Trichy and Chennai. The Members are from various fields. Like an Industrialist (Finance Specialist, HR Specialist), Academician (IIM Faculty Members),and all the self financing colleges MBA Department Directors. The syllabus has framed to fulfill the Industrial Expectation .

Course Plan
Lesson Plan University Question papers Question Bank with Answers PPT, OHP slides and Written Notes CIA Test Question paper, Scheme, Sample Mark sheets, Internal Marks Contents Beyond the syllabus Syllabus Coverage Details Remedial Action Taken Details

Academic Calendar

Institution Calendar

Department Calendar

Department Calendar
Semester System to I MBA students Trimester System to II MBA Students 90 days of 8 periods, each period of 50 minutes, for I MBA 60 days of 8 periods, each period of 50 minutes, for II MBA Two Continuous Assessment Tests and one model exam for I MBA One Continuous Assessment Test and one model exam for II MBA,

Apart from One class Committee meeting per semester

One parents meeting in an academic year One Industrial visit per year

Number of Instructional Days

I MBA Total Working Days I MBA Class Days I MBA CIA Days 90 76 24

II MBA Total Working Days II MBA Class Days II MBA CIA Days

80 64 16

Contact Hours Per Week

I MBA - Contact Hours Per Week - 5 X 8 = 40 Periods Lecture hours Seminar hours Lib / Net hours = = = 34 04 02

II MBA - Contact hours per week 5 x 8 = 40 Periods

Lecture Hours Lab Hours

= =

36 04

Evaluation System
Internal mark
CIA Test Mark Attendance Mark Internal 75 Marks 25 Marks 100 Marks

Theory - I MBA
I CIA Test 100 Marks II CIA Test 100 Marks Model Exam 100 Marks The total marks must be deduced to 75 from 300. Theory - II MBA I CIA Test 100 Marks Model Exam 100 Marks The total marks must be deduced to 75 from 200.

Faculty Advisor System

Students Counselling & Guidance

Co-ordinating the Co-curricular & Extra Curricular Activities

Administration work (Test coordinator, Lab in-charge) Delivering guest lecture programmes: Updating of knowledge through continuing education programmes:

Short term training programmes Seminars / workshops / Conferences Refresher Courses

Student Development Activities

Assignments Case Study Personality Development Class Management Puzzle Role Play Group Discussion Ad Zap Product Launch Business Quiz

Students Committee

Guest Lecture Arrangement Committee Industrial Visit Arrangement Committee Technothrist organizers HR Club YUKTHI Finance Club FISCAL FREEZERS Marketing club - MARKET maKING ED Club - E Zeal Presentation skill Committee Master of Ceremony committee

Case Studies
S.No
01. 02. 03. 04. 05. 06. 07. 08.

Title of the Case

Another Union ! Oh .No! You Know the rules, Kiran Doctor and Nurse Demands of Employees Wife Unwanted Promotion Organizational Discipline Problem of Leadership at the top What do they Want?

Subject
Industrial Relations Industrial Relations Industrial Relations Managerial Behaviour Managerial Behaviour Human Resource Mangt. Principles of Management Organisation theory, design and deveopment

Faculty
Mr.K. Senthil Mr. K. Senthil Mr. K. Senthil Mrs. G.Sridevi Mrs.G. Sridevi Mrs. G.Sridevi Mr.J.Eugene I Pradeep Kumar Mr. J. Eugene I Pradeep Kumar

09.
10. 11.

Bombay Oil Industries Limited

Marico Industries A Dark Day

Strategic Management
Starategic Management Organisational Behaviour

Ms. M.S.Gayathri
Ms. M.S.Gayathri Mrs.G.Sridevi

12.
13. 14. 15.

United Indian Bank

Larsen & Turbo KioKis New operating structure Will they Turn again?

CB in Services Marketing
Strategic Management General Services Marketing

Mr.K. Senthil
Ms.M.S.Gayathri Mr.J.Eugene Mr. K. Senthil

In Plant Training
2007-2009 Batch Leading Companies
Lucas TVS Whirlpool India ltd India Cements

60 Students

Chennai Petroleum

Corporation Ltd EID parry(Ltd)India Dalmia Cements Godrej Sara Lee ltd

Project Work
2007-2009 Batch

Leading Companies

60 Students

ABT MARUTHI Choalmandalam Finance Henkel India Oberai Flight Catering HDFC Bank Federal Bank Amman Steel Hyundai Motors etc..

Project Work
2008-2010 Batch

Leading Companies

60 Students

Neyveli lignite Corp.. Ashok Leyland ,Chennai. H R Johnson Tiles TTK Health CareONGC,Karaikal Indian Overseas Bank Chennai Pertroleum Corporation Ltd

Project Work
2009-2011 Batch Leading Companies

60 Students

Bsnl Chennai port Ashok Leyland Lanson Toyota Bharat Electronics Birla Retail Sundaram Industries Cholamandalam

Department Library
Books Text Books & Reference Books Journals National Journals International Journals : 15 : 20 : 320

Question banks & In plant training reports, Project reports, lab records

MOU Signed with ICICI

An MOU has been signed with ICICI to train our students in banking and finance activities.

Information Access Facilities

PG

Library

Free Internet Facility Bar Coded ID Card for student & faculty

University Rank Holders

BATCH (2006 2008) Ms. Reana Mathew BATCH (2007 - 2009) Ms. J. Gayathri Ms. V. Janitha Jain 12th rank 22nd rank 10th Rank (Distinction)

SUPPLEMENTARY PROCESSES

Co-curriculur & Extra Curricular Activities

SNO.
1. 2. 3. 4. 5.

Academic year
2005-2007 2006-2008 2007-2009 2008-2010 2009-2011

Number of students & Name of the Event 1 student - gold medal weight lifting 1 student -Gold medal Athlete zonal champion

1 student Ball batminton gold medal

1 Student - Best Dancer award in Aval Vikatan 4 students gold and bronze medal volley ball.

Top Ten Alumni List

S.No 1 2 3 4 5 Name
Sundarraman.R Anushya.R Reana Mathew Mohd. Ubaith Meeran M. Ganesh Kumar

Position HR Manager, Turbo Jet, TVS. Chennai. Officer, City Union Bank, Mayiladuthurai. Officer, City Union Bank, Kumbakonam Officer, City Union Bank, Karur Finance Specialist ,Standard charted Bank, Dubai.

6
7 8 9

U. Gowrishankar
S. Kanaka Raj

Assistant Professor, A.V.C.college of engineering

Marketing Manager , Aachi Masala, Erode. Finance Analyst, HDFC Bank. Lecturer, Sri Rama Krishna engineering College, Thanjavur.

R. Sankari
P. Sylvia

10

S. Elangovan

Manager, Muthoot Corporation, Mayiladuthurai.

Industrial Visit Details

SNO. Academic year Name of the Industry EID Parry Titan Industry IIM Bangalore, Titan

1.
2.

2005 -2006
2006-2007

3. 4.
5. 6.

2007-2008 2008-2009
2009-2010 2010-2011

Seshayee paper boards

Hindustan Photo Film Industry, Venkateswara Oil refinaries and Gangothri Textiles

Consultancy Services
S. N Name of the Organization Nature of Service

01 02
03

R.S. Krishna & Co Mayiladuthurai Women -S H G, Sittharkadu.

Women S HG, Moongilthottam Pease foundation

Strategy -employees productivity and boosting morale Training on Book Keeping

Marketing Strategies for Hand made Door mats Training on Bookkeeping

04

Industry-Institution Interaction
Industry Participation in Curriculum Planning Consultancy Services Seminars & Lectures with Industry Partnership Industrial Visits & Training Project Works Summer Placements Training programme conducted by ICICI direct

Training Programme by ICICI Direct

Training Coverage
Workshop on Online Share Trading

Conducted by
ICICI Direct

Students Attended
60

Date
21 & 22 Sept. 2011

Maya Bazaar 2011

Students establish 20 Businesses in campus 20+ companies participate in training marketing club students get trained Partake hands-on in sales, promotion, event management & Advertising

In-plant Training by ARA Securities

8 Students trained on online trading of shares and stock during the year 2010

Movie Marketing
Minveli Media Works- Reliance Media Works on Effective Campaigns in Movie Marketing

S. Arun Kumar S. Sundar Rajan and A. Subramanian

Sponsored Projects
Name of the Student J. Indumathi Project Title A Study on Strategies & Issues of Elearning Services among the rural higher secondary students Service Quality Gap Analysis On Banking Sector with Reference to Nagappatinam District Sponsored By Year TNSCST 2011

P. Sankari

TNSCST (Tamilnadu State of Council for Science & Technology) HDFC Standard Life Insurance, Chennai

2010

J. Ezhilarasan

A Study on the Public Acceptability of Life Insurance

2008

Name K. Bahavathi Sundar

Title of the Project A Study on Client Satisfaction

Sponsored SBI Factors & Commercials

Year 2008

A. S. Manikandan
K. Natarajan K. Sundaravadhanam

Strategies for Enhancing Market Share in & around Kumbakonam

Repco Home Finance

2008
2008 2008

A Study on the Credit Appraisal in SBI Factors & Factoring Proposal at SBI Commercials A Study on the competitive analysis of life insurance A Study on reasons for accumulation of NPA & NPA Management HDFC Standard Life Insurance, Chennai Repco Home Finance

P. Sathiyaprakash

2008

Budget Allocation
Year Amount of Budge Allocated
6,25,000

Amount Utilized
9,24,387

Percentage of Utilization
148%

2008-09

2009-10
2010-11 2011-12

2,16,000
2,93,000 2,53,000

35,184
28,903 7,10,831

16%
10% 281%

Staff Publications:
Staff Name Title of the Paper Publications in International Journals/ National Journals & Books
Human Resource: Core for Business and Self Development
Impact of Economic Crisis in Global Business Scenario Social and Human resource Developmental Issues in Contemporary Business

Year of Publication

Dr.S.Rajendran

Knowledge for Ages

July 2010

Dr. K. Ramesh

Private Equity in Asia PacificOpportunities and Challenges in and Entrepreneurship Through Venture Capital Finance in Small Business Ventures

September 2009

January 2010

Staff Name

Title of the Paper

Publications in International Journals/ National Journals

Survival and Growth Strategies of Business Dynamics

Year of Publication

Dr. K. Ramesh

Modus-Operandi of Commercial Banks in Providing Venture Finance

January 2010

Employee Health and Safety Social Security

Human Resource management

November 2010

Global Marketing strategies

Business Ethics and Corporate Governance Global Management Review

December 2010

K.Jagannathan

Export of Human Hair

November 2010. June 2011

Opportunities and challenges Int. Journal of Applied in Export of Human Hair Management Research

Staff Name

Title of the Paper

Publications in International Journals/ National Journals

International Journal of Management Share Journal of Multidisciplinary research and studies Int. Journal of Applied Management Research Int. Journal of Applied Management Research

Year of Publication

G. Sridevi

A Cram on Employee Attrition in Chennai based Call Centers A Exploratory Study Voluntary Turnover Of Women Professionals from Call Centres: An Analytical Study. Mental stress and physical ill health are the major reasons for employee attrition A study on Emotional Intelligence for Nurses in Hospitals

July, 2010.

October 2010

June 2011

M. S. Gayathri

June 2011

Staff Name

Title of the Paper

Publications in International Journals/ National Journals

International cross-industry 2010 research journal Perspectives of Innovations, Economics and Business SNS journal of Marketing 2010

Year of Publication

J. Eugene I PradeepKumar

A Study on impact of rural college students in e-learning (Nagapattinam District,Tamilnadu) A Study on E-Learning outcomes in Rural Institutions( Nagapattinam district) The Impact of e-Learning in Social Learning Theory to Student Learning Practices

March 2010

Constantin Brareurs University of Targu-jiu Romania Amazing Impact of e Learning Indian Journal of in Rural Management

April 2011

Staff Name

Title of the Paper

Publications in International Journals/ National Journals

International Journal of Applied Management Research

Year of Publication
December 2010

Employee Engagement Practices in Private Hospitals A Cross sectional Study in Mayiladuthurai Essential Components of Employee Engagement A Study with reference to TNSTC, Kumbakonam, Customer satisfaction in e banking (A Study with Special Reference to Mayiladuthurai)

Advances in Management

December 2010

SHARE Journal of Multidisciplinary Research and Studies

Jan-Mar 2011

J. Swaminathan

Perceived Effectiveness of Training and Development: A case study in STC Technologies Pvt Ltd, Chennai

International Journal of Current Research

June 2011

Impact of Mutual Fund Investments in Indian Equity Market Impact of Demographic Factors on Employee Engagement Elements of Employee Engagement An Empirical Proof

Indian Journal of Commerce and Management Studies GITAM Journal of Management

Jan Mar 2011 April-June 2011

International Journal of Applied Management Research

June 2011

Staff Name

Title of the Paper

Publications in International Journals/ National Journals

International Journal of Applied Management Research International Journal Of Management,

Year of Publication
2010

K. Keerthi

A Study on Stress Among The Executives of Tata Consultancy Services In Chennai Emotional Intelligence among Middle School teachers with reference to Nagappatinam DistrictTamil Nadu, Stress among the low level employees in Star Hotels (Chennai),

2010

SHARE Journal of Multidisciplinary and Research Studies.

Oct Dec 2010 ,

Staff Name

Title of the Paper

Publications in International Journals/ National Journals

Quality Enhancement and Sustenance in Managerial Practices

Year of Publication

U. Gowri Shankar

The Role of Emotional Intelligence in Enhancing Quality in Automobile industries Emotional Intelligence among Middle School teachers with reference to Nagappatinam Dist, Tamil Nadu Stress among the low level employees in Star Hotels (Chennai) Perceived Effectiveness of Training and Development: A case study in STC Technologies Pvt Ltd, Chennai

March 2010

2010
International Journal Of Management

SHARE Journal of Multidisciplinary and Research Studies. International Journal of Current Research

Oct Dec 2010

June 2011

Faculty Publications
Name of the Faculty Number of Publications in International Journals/Books 2 2 1 2 5 2 3 No. of publications in National Journals/ Books 1 5 1 2 2 1 2

Dr. S. Rajendren Dr. K. Ramesh Mr. K. Jagannathan Ms. G. Sridevi Ms. M.S. Gayathri Mr. J. Eugene I Pradeepkumar Mr. J. Swaminathan Ms. K. Keerthi Mr. U. Gowri shankar

AICTE Sponsored Research Workshop

Date
24-3-10 to 27-3-10

Title
Excellence in Management Research

Participants
Faculty Management , Commerce & Economics Dept. of AVC

Nos.
30 Ph.D Scholars & 15 M.Phil Scholars

Amount Sanctioned Rs. 37,500

Amount Spent Rs. 37,498

International Research lecture

Date 02-03-2011 Title Values, Ethics & Econmics Participant s Students Nos 120+

Faculty Dr. Roberto Burlando

University University of Torino, Italy

International Research lecture

Date
29-7-2011

Title
Emerging issues in management research

Participant s
Faculty

Nos
60+

Faculty Dr.Ernest cyril de run

University Universiti Malaysia

Continuing Education
Faculty Name Pursuing Degree University

Mr. K. Jagannathan
Ms. G. Sridevi Ms. M.S. Gayathri Mr. J. Eugene I Pradeepkumar Mr. J. Swaminathan

Ph.D
Ph.D Ph.D Ph.D Ph.D

Bharathiyar University, Coimbatore

Mother Terasa University, Kodaikanal Annamalai University, Chidambaram Manonmaniam Sundaranar University, Tirunelveli Periyar Maniyamai University, Thanjavur

Continuing Education
Faculty Name
Dr. K. Ramesh

Programme Organized
Guest Lecture Guest Lecture

Title
Types of Entrepreneurial Development Micro Credit for Entrepreneurship & Bank Linkage Programe Strategic Management Workshop (Youtube) Effective Managerial Behavior

College
A.V.C College (Autonomous) A.V.C College (Autonomous)

Mr. J. Eugene I Pradeepkumar

Workshop

Malik Deenar Institute of Management Studies, Kasarkodu, Kerala Annai Arts & Science College, Kumbakonam Cauvery Foundation For Aged & Children, Mayiladuthurai Vivekananda College for Women, Sirkali A.V.C College (Autonomous)

Guest Lecture

Guest Lecture Mr. J. Swaminathan Guest Lecture Workshop

Parent Child Relationship

Effective Managerial Behaviour Business Games for Managerial Behaving

FDPs Attended by Faculties

Faculty Name Dr. S. Rajendren Dr. K. Ramesh Mr. K. Jagannathan Ms. M.S. Gayathri Year 2007 2009 2007 2007 2010 2011 Mr. J. Swaminathan Ms. K. Keerthi Mr. U.Gowri Shankar 2009 No. of FDPs/Workshops Attended 3 2 1 1 1 2 1

2011
2010

3
1

2011
2010

1
2

Marketing Club

28.7.2011 - Inaugurated Dr. Ernest Cyril De Run, Universiti Malaysia (International Issues, Strategies & Problems in Marketing the products) 18.8.2011- Five faculties obtained corporate membership Advertising Club Madras 26.8.2011 Three Students selected for Internship Minveli Mediworks Ltd. 23.9.2011 A practical guide to creating new products without starting from scratch HBR view presentation 28.10.2011 When every customer is a new customer HBR view presentation 11.11.2011 & 12.11.2011 Maya Bazaar 2011

Personality Development Initiatives

Title of the Programme Personality Development Programme Date of the Programme 7th August 2009 Resource Person Md. M.A. Khan, Asst. Mgr., RBI Mr. Emmanuel Anothony Das, JADE Training Resources Pvt. Ltd. Prof. Ramasay, Trinity Acadamey Mr. Emmanuel Anothony Das, JADE Training Resources Pvt. Ltd. Participants II MBA Students (60 Nos.) II MBA Students (60 Nos.)

Soft Skills 17th August 2009 Development Demo Programme Personality Development Programme Personality Development Programme 18-20 Sept. 2009

II MBA Students (60 Nos.) I MBA Students (60 Nos.)

18-20 Sept. 2009

Title of the Programme Personality Development Interview Procedures

Date of the Programme 3rd June 2011

Resource Person Mr. K. Saravanan, Placement Officer, AVCCE Mr. K. Saravanan, Placement Officer, AVCCE Mr. K. Saravanan, Placement Officer, AVCCE Mr. K. Saravanan, Placement Officer, AVCCE Mr. K. Saravanan, Placement Officer, AVCCE

Participants I MBA Students (57 Nos.) I MBA Students (57 Nos.)

29th June 2011

Interview Procedures

4th July 2011

I MBA Students (57 Nos.)

Personality Development

8th July 2011

I MBA Students (57 Nos.)

Communication & Personality Development

18th July 2011

I MBA Students (57 Nos.)