Some notes on digitizing social change

Jaime Oscar M. Salazar The Pro Pinoy Project Saint Louis University, Baguio City 20 February 2012

TIME Person of the Year

Barack Obama (2008) Mark Zuckerberg (2010) The Protester (2011)

YOU
(2006)

Using digital media, can we

establish a regime of and promote share and enjoy the bring about conserve truth, justice, blessings of develop freedom, love, equality, democracy? positive common good? independence and and peace? the social change? our patrimony?

YES
(Within specific constraints.)

Socrates

Mapping the local digital mediascape: Issues and limits

Infrastructure

*Data from Measuring the Information Society 2011 by the International Telecommunication Union

3.22/10 $2,050 9.2%

PHL ICT Development Index PHL ICT PriceGNI per as % of PHL Basket capita GNI per capita in 2010 in 2009 as expressed (92 152 in US dollars (114 out of 165 economies)

International Telecommunication Union

*Data from The Global Technology Information Report 2010-11 by the World Economic Forum and INSEAD

3.3/7 3.5/7 3.6/7 3.9/7

PHL Environment Readiness PHL Networked Sub-index PHL Readiness Sub-index for Index for 2010 -11 (71 (94 (86 out of 138 economies) (99

Karim Sabbagh, et al.

*Chart from Building Communities around Digital Highways by Sabbah et al. in GITR 2010-2011

Aspects of the government framework

NTC Memorandum Order 07-07-2011

User demographics

*Data from Digital Philippines 2011:Yahoo!-Nielsen Net Index Highlights

37% 34% 17% 26% 30% 43%

Total Internet users in National Urban Mindanao Urban Visayas Urban Luzon Philippines Cebu Metro Davao Manila as of Q1 2011

*Data from Digital Philippines 2011:Yahoo!-Nielsen Net Index Highlights

53% 3% 11% 21% 43%

Total Internet users between agesages 10-19 between 50 and up 40-49 30-39 20-29 as of Q1 2011

*Data from Digital Philippines 2011:Yahoo!-Nielsen Net Index Highlights

13% 35% 66%

Users who identified Internet Users who identified home Users who identified other cafs as place of accessQ1 asplaces of access as of as place of Q1 2011

*Data from Digital Philippines 2011:Yahoo!-Nielsen Net Index Highlights

24% 53% 66%

Users from SE classes ABC Users from SE class C2 DE with high Internet usage as of Q1 2011

Raul Pertierra

70%
Minimum percentage of Filipinos who have no access to the Internet

User behavior

Top content preferences

% 68 65 59 56 55 Type of content International music Local music Interesting videos/photos Games Technology and gadgets

* Data from Digital Philippines 2011:Yahoo!-Nielsen Net Index Highlights

Top online activities

% 82 80 69 67 65 Online activity Social networking Search Instant messaging Visiting Internet portals Visiting public chat rooms

* Data from Digital Philippines 2011:Yahoo!-Nielsen Net Index Highlights

Top social media activities

% 98.1 90.0 86.4 83.1 Social media activity Watching videos Reading blogs Uploading photos Creating a profile on a new social network Uploading videos

67.5

*Data from Universal McCann Wave 3 (2008) and Wave 4 (2009)

For further thought

Czesaw Milosz

Nicholas Carr

Center for Media Freedom and Responsibility

Manuel Buencamino

Maryanne Wolf

Neil Postman

About us

A brief history
Late 2009: Began as a content aggregation site July 2010: Re-launched with original, syndicated, and/or partner-provided content February 2011: Officially established as a non-stock, non-profit corporation

Accomplishments
Great team Strategic partnerships Cited by mainstream media outfits Winner, 2010 Philippine Blog Awards (Society, History, and Politics category) Good site traffic

Where we are headed

On-going site re-design Increased lifestyle content Exploration of multimedia content options Seminars and workshops Focus on community news

The rise of participatory journalism

Openeven Networked Guerrilla Street IsCitizen it source Participatory journalism journalism?

Yes, at its best.

Shayne Bowman and Chris Willis

Traditional news model

* Chart from We Media by Shayne Bowman and Chris Willis

Emerging news model

* Chart from We Media by Shayne Bowman and Chris Willis

Why participatory journalism?

More collaborative and more transparent process of information-gathering Wider range of views Richer , more intimate stories and conversations

John Nery

Center for Media Freedom and Responsibility

*Based on reported results of Pulse Asia survey of registered voters conducted between 21-25 February 2010

56% 64%
Cited media as most influential Cited TV source of information in choosing a president

*Based on the Philippine Trust Index 2011 by EON, Inc.

37% 49% 66% 68% 74% 64%

Respondents who trustedtrusted Respondents who trustedtrusted Respondents who trustedonline Respondents who social Respondents who blogs radio television sitesan institution Very newspapers Very Somewhat Very Much andVery Much networking sites Very Much medianetworks Much and news as stations Much and Somewhat Much and Somewhat Much

Drivers of trust in media

% 58 35 3 2 2 Quality Truthfulness Adherence to fairness Balanced reporting of good and bad news Delivery of news with social relevance Others

*Based on the Philippine Trust Index 2011 by EON, Inc.

Barriers to trust
Lack of oversight Unethical practices Refusal to take responsibility

Raissa Robles

Work with us!

Web site: http://www.propinoy.net E-mail: pinoy@propinoy.net Twitter: @propinoydotnet Facebook: https://www.facebook.com/ProPinoy.net

Disclaimer
This presentation is made for the purposes of information and education only. The use of materials that do not belong to the author and are not in the public domain is covered by: (a) the terms of applicable Creative Commons licenses; (b) the terms of applicable GNU licenses; or (c) fair use as defined by Republic Act No. 8293, the Intellectual Property Code of the Philippines. The sources of these images are identified at the end of the presentation. Copyright infringement is not intended.

Sources
Slide Description and source 1 Digital Technology for Social Change poster: <http://www.britishcouncil.org/philippines-common-know-our-projectscurrent-projects-digital-technology-for-social-change.htm> 2 Spectrum: <http://www.flickr.com/photos/torley/3813319682> 4 Bayanihan by Carlos Botong Francisco: <http://www.up.edu.ph/upforum.php?i=277&archive=yes&yr=2009&m n=10> 5 Optimistic: <http://www.flickr.com/photos/marwamorgan/6124700543/> 6 Butterfly: < http://www.flickr.com/photos/emilybean/1195021324/> 7 Self-awareness cat macro: <http://cheezburger.com/rawr201/lolz/View/4052112640> 8 Sculpture of Socrates: <http://en.wikipedia.org/wiki/File:Vatsoc.jpg> 9 Map and tools: <http://www.flickr.com/photos/johan_g/6871583599/> 10 Infrastructure: <http://gimp-savvy.com/cgibin/img.cgi?noabRX134qpkAdE1770> 11 Network visualization: <http://www.flickr.com/photos/marc_smith/6878818931/>

Sources
Slide Description and source 12 Cover of Measuring the Information Society 2011 by the International Telecommunication Union: < http://www.itu.int/pub/D-IND> 13 The Matrix screensaver: <http://www.flickr.com/photos/trinity-ofone/20562069/> 14 Cover of The Global Information Technology Report 2010-2011 by World Economic Forum and INSEAD: <http://www.weforum.org/reports/global-information-technologyreport-2010-2011-0> 15 Chart from The Global Information Technology Report 2010-2011 by World Economic Forum and INSEAD: <http://www.weforum.org/reports/global-information-technologyreport-2010-2011-0> Malacaan Palace: <http://en.wikipedia.org/wiki/File:Malacanang_palace_view.jpg> Cover of The Philippine Digital Strategy and photo of former Commission on Information and Communications Technology chairman Ivan John Uy: <http://www.facebook.com/PhilippineDigitalStrategy>

16 17

Sources
Slide Description and source 18 National Telecommunications Commission digital collage: < http://www.chanrobles.com/legal3ntc.htm> 19 First page of Senate Bill No. 2796: <http://www.scribd.com/edgardo_angara>; Photo of Sen. Edgardo J. Angara: <http://www.senate.gov.ph/> 20 Computer lab: <http://www.flickr.com/photos/stanfordedtech/4115393539/> 21 Map of the Philippines: <http://wwp.greenwichmeantime.com/timezone/asia/philippines/map/index.htm> 22 Garden clock: <http://www.flickr.com/photos/euromagic/347009457/> 23 Computers: <http://www.flickr.com/photos/angelaypablo/860181962/> 24 25-centavo coin: <http://www.flickr.com/photos/princessmia517/206975011/> 25 Raul Pertierra: <http://ac.upd.edu.ph/researchers.htm> 26 Farm: <http://www.flickr.com/photos/ricephotos/438514315/> 27 Hamster: <http://www.flickr.com/photos/sualk61/3116650631/> 31 Caution sign: <http://www.flickr.com/photos/redjar/113823307/>

Sources
Slide Description and source 32 Knowledge gap: <http://www.flickr.com/photos/mimax/303567569/> 33 Czesaw Milosz: <http://en.wikipedia.org/wiki/File:Czeslaw_Milosz,_1986.jpg> 34 35 Nicholas Carr: <http://www.flickr.com/photos/9056981@N02/2588831001/> Cyborg mask: <http://www.flickr.com/photos/jdhancock/4416036998/>

36 37 38
39 40

Gulls: <http://www.flickr.com/photos/fusiasa/414893822/> Screen capture from 2 August 2011 GMA News report Screen capture of Center for Media Freedom and Responsibility web site: <http://www.cmfr-phil.org/>
In-the-box thinking: <http://www.flickr.com/photos/ilikeitsimple/3351771579/> Screen capture of Mosquito Press web site: <http://mosquitopress.net/>; Carmen Pedrosa: < http://www.ellentordesillas.com/2006/12/10/gall-not-goal/>

42

Jumping brains: <http://www.flickr.com/photos/lapolab/5270342294/>

Sources
Slide Description and source 43 Cyclists: <http://www.flickr.com/photos/isymonds/4670850734/>; Dance party: <http://www.flickr.com/photos/neko43/5543926672/>; Meditation: <http://www.flickr.com/photos/roshnii/110087684/> 44 45 46 Maryanne Wolf: <http://en.wikipedia.org/wiki/File:M.Wolf.jpg> Information overload: <http://www.flickr.com/photos/49333775@N00/5366688138/> Computer lab with students: <http://www.flickr.com/photos/shinyai/278022940/>; EDSA Revolution: <http://en.wikipedia.org/wiki/File:EDSA_Revolution_pic1.jpg> Neil Postman: <http://www.flickr.com/photos/mhcseattle/1429148753/> Rosie the blogger: <http://www.theliberaloc.com/2009/10/26/citizenjournalism-is-simply-not-enough/> Cover of We Media by Shayne Bowman and Chris Willis: < http://www.hypergene.net/wemedia/weblog.php/> Chart from We Media by Shayne Bowman and Chris Willis: < http://www.hypergene.net/wemedia/weblog.php/>

47 52 54 55

Sources
Slide Description and source 56 Chart from We Media by Shayne Bowman and Chris Willis: < http://www.hypergene.net/wemedia/weblog.php/> 57 Screen capture from Bituing Walang Ningning (1985) by Viva Films 59 Screen capture of Inquirer web site: <http://www.inquirer.net/> 60 Screen capture of Center for Media Freedom and Responsibility web site: <http://www.cmfr-phil.org/> 61 Pointing at TV: <http://www.flickr.com/photos/cjsorg/781620771/> 62 Reading a blog: <http://www.flickr.com/photos/zen/143156583/> 65 Screen capture of Raissa Robless web site: <http://www.raissarobles.com/>