Emu Farming

3/11/12

Roadmap

About Emu Why Emu Comparison with other meat. Emu farming Requirements for the farm Financial Reference Acknowledgement
3/11/12

About Emu

Second largest bird native to Australia. First sighted in 1696. Soft feathered, brown bird up to 2 meters in height. Weighs about 45-50 kgs. Can live up to 10-20 years. Can run at 50km/hr.
3/11/12

Continued..
Feed on plants and insects. Can tolerate wide temperature range. Breed in May and June. Male and female are same in appearance. Source of food and fuel. In 1992 population estimate was between 630,000 and 725,000. 3/11/12

Life process of Emu

3/11/12

Why Emu??
Emus are farmed for its meat, eggs, leather and oil. Meat: Low fat meat(less than 1.5%), hence,heart healthy. Also preferred for diabetic patients. Used in food items. Egg, feathers, toe nails: in fashion industry. (emu5.jpg;emu13.jpg) 3/11/12 Bones: as makeshift knives and

Comparison with other meat

Content Fats (g) Protein (%) Emu 2.4 20.9 Chicken Lean Pork 3.5 20.1 125.0 125.0 1.0 80.0 25.0 20.2 147.0 147.0 1.0 65.0 Lamb 23.4 16.6 ----282.0 1.55 73 mg

Energy (kj) 446.5 Calories 106.2 Iron (mg) 3.0 Cholesterol 51.7

3/11/12

Emu Farming

Commercial Emu farming started in 1987 in Australia. Kept in large open pens. Typically fed on grain supplemented by grazing. Slaughtered at 50-70 weeks of age. Eat 2 times a day and prefer 2.25 kgs of leaves each meal and 2-4 gallons of water per day. Mortality rate of 7-12%. (emu11.jpg 3/11/12 )

An emu business can be started in any of the following ways:

BUY Eggs PROS Usually cheaper CONS Must Incubate, no way to tell if fertile, transportation problems

A day old chicks

Learn with the birds, pen & Little risk of mortality & leg feed only, easy bend etc. Lay in 2 3 years transportation economical buy Best buy, pen & feed only, easy transportation economical buy Good Buy, Pen and feed only, economical buy Learn with the birds, Lay in 2 3 years

Chicks 1 to 3 months

4 to 11 months Yearlings (11-15 months)

Lay in 2 3 years. Lay in 1 2 years Incubation costs, hatching 3/11/12 compatibility?

Unproven pairs (17 Some female may lay 26 months) immediately

Requirements for the farm

Place:

Large grassy land. About 25 pairs of Emu can occupy one farm. 400-500 sq feet area per pair of emu. 20-40 sq feet shed area per pair. The place should be fenced.
3/11/12

Land
Plot of 12000 square feet at Uran.

Why Uran?? Self Owned Land which is Non Cultivable.

3/11/12

Continued..
Food: natural food: Grains, seeds, pulses, leafy vegetables, grass. Artificial food: Crumble pallet, Grower pallet, Holding pallet, layer pallet. Labor: Cleaning the farm. Feeding and providing water. 3/11/12 One person can handle about 100

Macro analysis
POLITICAL

ECONOMICAL

No political factors

SOCIO-CULTURAL

TECHNOLOGICAL

3/11/12

Micro Analysis
STRENGTH WEAKNESS Larger quantity of meat Cost of Meat is high ( Rs. obtained from one Emu Healthy compared to others 850/- kg) No stringent requirements Bird flu or such diseases do not affect Emu

THREATS Acceptance of Emu Meat Emu oil processing unit over regular meat like Emu Hatchery and Breeding chicken. Emu Slaughter House Avian Influenza.
3/11/12

OPPORTUNITIES

Marketing Mix
Product and Price

Emu Meat (per kg) =Rs. 850. Emu Eggs (Single unit) = Rs.1800 Emu Oil ( 1 Litre )= Rs 3500 Emu Leather

Place : Uran for the Business Promotion : No need for promotion as we will be selling the eggs back to the Suppliers as per the buy back method for hatchery 3/11/12 purpose.

GMROI, GMROF, GMROL

3/11/12

Michael Porters 5 Forces Model

3/11/12

Fixed Cost
Particulars Land Fencing and Open Shed Building(Two Rooms) Bird Amount (Rs. 6000 per bird) Insurance Transportation Miscellaneous Total Amount Rs.85,000 Rs.45,000 Rs.3,20,000 Rs.20,000 Rs.5,000 Rs.10,000 RS.4,84,20 0
3/11/12

YEAR 1

Estimated income and expenditure

375 eggs 375 X 1800

Income Rs.6,75,000 Rs.1,20,000 Rs.20,000 Rs.48,000 Rs.10,000 Rs.1,98,000 3/11/12 Rs.4,77,000

Expenditure Feed Insurance Labor Wages Other Expenses Total Gross Profit

Continued..
YEAR 2

Income 500 eggs 500 X 1800 Expenditure Feed Insurance Labor Wages Other Expenses Total Gross Profit Rs.1,20,000 Rs.19,000 Rs.48,000 Rs.10,000 Rs. 1,97,000 3/11/12 Rs. 7,03,000 Rs. 9,00,000

Continued..
YEAR 3

Income 625 eggs 625 X Rs.1800 Rs.11,25,000 Expenditure Feed Insurance Labor Other Expenses Total Rs.1,30,000 Rs.20,000 Rs.48,000 Rs.10,000
3/11/12 Rs.2,08,000

Continued..
YEAR 4 Income

750 eggs 750 X 1800 Expenditure Feed Insurance Labor Wages Other Expenses Total Gross Profit

Rs.13,50,000 Rs.1,40,000 Rs.20,000 Rs.60,000 Rs.20,000 Rs.2,40,000 3/11/12 Rs.11,10,000

Continued..
YEAR 5 Income

750 eggs 750 X 1800 Expenditure Feed Insurance Labor Wages Other Expenses Total Gross Profit

Rs.13,50,000 Rs.1,40,000 Rs.20,000 Rs.60,000 Rs.20,000 Rs.2,40,000 3/11/12 Rs.11,10,000

Business Cycle
Maintain the Birds

Buy Emu Birds

Sell Emu Eggs/M Oil and Leather(future)

Invest Profit

3/11/12

BUSINESS GROWTH
Business Addition of Growth emu birds

Setup of new Branch es 5th Year 4th Year

Business set up

3rd Year 2nd Year B.E .P.

Expansion of Business: Poultry Slaughter House Emu Oil & Leather Outlet
3/11/12

1st Year

THANK YOU
3/11/12