GROUP 6: Anandraj.S Sharanya K.K Shruti.M Sandeep.

S Suresh Peter

Contents
Google Technology (Search Engine, AdSense etc)

BCG Matrix
SWOT Analysis

SDLC vs Google Driven Development (GDD)

Porters Five forces analysis

Learnings (from Google)

Recommendations (for Google) Googleness

GOOGLE

What is google?
Not just a Search Engine One of the world's largest and fastest growing IT firms Developed by two Stanford graduates Sergey Brin, Larry Page.

Google Buzz Google Chrome

Google Search

You Tube
Android OS

Google Docs

Market Share

Google Wave iGoogle Google Reader

Ad sense Gmail Orkut

Market Growth

SWOT
Strengths:
Number one search engine on the web. Massive IT Infrastructure

It has a market cap of $185.61 billion according to

Yahoo Finance, Dec 5, 2009.

Work Culture, 'chaotic' Innovation strategy. Huge Online user base (132 million) Employees

Weakness:
Dependent mostly on its search based advertising. Its inability regarding YouTube to be monetized. It has weak presence regarding the social-

networking space.
The cost for the data-center getting higher and

higher.

Opportunities :
It can relive the trend like Yahoo! and MSN and become

a mass market portal for users that will increase switching costs for its potential users.
New Acquisitions Cloud Computing (rethink Google Wave) Focussing Innovations on particular areas Increase Focus on Mashups

Threats:
Privacy issues regarding the content ownership

Competition from firms like Yahoo, MSN, Facebook

High Amount of time spent for 'chaotic' innovation for

relatively small output.

Pressure on Employees to come up with something

new always.

HIGH

LOW

HIGH

LOW

HIGH

SDLC - Traditional

Advantage Of Google GDD :

Rapid Prototyping Methodology Huge IT Infrastructure and skilled employees to

enable fast prototyping of products.

Focus on Consumers needs.
Testing done by the consumers saves time and effort

(BETA testing)

Have a Strong Inclination towards company's mission

Have a solid strategy based on research. Hire (Attract) the best talent for the job. Use up to date technology for work. Develop a proactive approach to identifying needs of customers before they actually arise.

CONTD.,

Practice participative style of leadership, open to feedback. Empower the lower level Employees.
Focus on Innovation. Adopt CSR as a company policy rather than activity. Work with Competitors , not against them. Focus on Employee welfare and Motivation.

Focus on collaborations and acquisitions Focus on structuring the 'chaotic' Innovation process to increase effectiveness. Sustain employee pay-scale independent of Stock options. Reinvent Google Wave as a professional format of Cloud computing.

Revamp Gmail with better GUI.

Focus on social networking. Practice ethical methods in tracking user usage pattern and personal information. Bring office suite as a machine operated rather than only online format.

CONTD,
Focus on creating a sense of employee satisfaction by allowing creativity in work place.

Create a home page like Yahoo, AOL.

Increase CSR and have a strong employee relations extending to employee families. Focus on the open organization structure to allow freedom for employees. Increase focus on mashups and methods to monetize them. Learn from competitors and employ new methodologies Structure the training methods, give Google certified courses. Tie up with educational houses to continue attracting top talent.

GOOGLENESS
Searching for something?? Just Google It Innovation comes from the employees not the management. Create for the consumers. Technological pioneers. Always come up with surprises. Strategic launch of products, use competitors weaknessess.