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INDIAN AUTOMOBILE INDUSTRY

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OVERVIEW

TheAutomobile industryinIndiais one of the largest in the world and one of the fastest growingglobally. India's passenger car and commercial vehicle manufacturing industry is thesixth largest in the worldClick to edit Master subtitle style ThemajorityofIndia'sautomobilemanufacturing industry is based around three clusters in the south,westandnorth. The Indian Automobile Industry manufactures over 11 million vehicles and exports about 1.5 millioneachyear. 3/15/12

OVERVIEW

United Kingdombeing India's largest export market followed byItaly, Germany, Netherlands andSouthAfrica In 2009 India surpassed China as Asia's fourth largest exporter of cars after Japan, Korea and Thailand by allowing foreign carmakers 100% ownershipoffactoriesinIndia. At present India is the world's

Largesttractorandthree-wheelvehicleproducer. Secondlargesttwo-wheelvehicleproducer. Fourthlargestcommercialvehicleproducer.

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Cluster Of Indian Automobile Industries

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Automobile companies in India


MAJOR INDIAN COMPANIES MAJOR MULTI-NATIONAL COMPANIES

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Evolution Of Indian Automobile Industries

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SUPPLY CHAIN OF AUTOMOBILE INDUSTRY


Third Tier Suppliers

Second Tier Suppliers First Tier Suppliers

Automakers/Vehicle Manufacturers/Original Equipment Manufacturers (OEMs) Dealers

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Customer

PRODUCT
PassengerCars Dominatedby-cars78%,MUV/SUV22%

Commercial Vehicles

Dominatedby-goodsvehicles48%,passenger vehicle38%

ThreeWheelers

Dominatedby-passengercarrier64%,goods carrier-36%

TwoWheelers
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Dominatedbymotorcycle80%,scooter14%, mopeds6%.

DEMAND DETERMINANTS

ExchangeRate Affordability ProductInnovation Demographics Infrastructure 3/15/12

100% FDI allowed in the automobile industries in India. The industry has provided direct and indirect employment to 13.1 million people. Automobile industry is currently contributing about 6-7% of the total GDP of India.

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FUTURE GROWTH OF INDUSTRIES

India's automobile exports are expected to cross$12billionby2014. The projected size in 2016 of the Indian automotive industry varies between $122 billion and $159 billion including USD 35 billioninexports. Thistranslatesintoacontributionof10%to 11%towardsIndia'sGDPby2016. Indian Automobile Manufacturers, annual vehicle sales are projected to increase to 5 million by 2015 d more than 9 million by 3/15/12

MAJOR PLAYER
COMMERCIAL VEHICLES

Tata Motors Market Share- 63.94% Ashok Leyland Market Share- 22% Mahindra & Mahindra Market Share- 10.01%
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MAJOR PLAYER
Two wheelers

Hero motorcorp Market share- 41% Bajaj Auto Market share- 26%

Three wheeler

Bajaj Market share- 58%


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SWOT ANALYSIS
BALANCED PERSPECTIVE STRENGTH-WEAKNESS-OPPORTUNITES-THREATS

INTERAL

EXTERNAL

BuildonSTRENGTH ExploreOPPORTUNITY DomesticMarketislarge ReductioninExciseduty Governmentprovidesmonetary Ruraldemandisrising assistanceformanufacturing Incomelevelisataconstant units increase ReducedLaborcost ResolveWEAKNESS Infrastructuralsetbacks Lowproductivity LowinvestmentsinResearch andDevelopment
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Avoid THREATS Increasingratesofinterest Toomuchcompetition Risingcostofrawmaterials

FUTURES OF INDUSTRIES

Electric vehicle/solar vehicle


Electric Car Manufacturers In India

Ajanta Group-OrevaSuperisalow-costelectric carsoontobeproducedbytheAjantaGroup.Itwill reportedlycostlessthanINR100,000orUSD2050.

Hero Electric-Someofthepopularelectricvehiclesby HeroElectricinclude-ElectricTwo-wheeler-MAXI, 3/15/12 WAVEDXandOPTIMAPLUS.

Mahindra Reva-Itwasthefirstcompanytointroduce anelectricvehicleworldwide.Thecompany'sflagship EVREVAiistheworld'sbestsellingelectricvehicleso far. Tara International-aproducerofbatteryelectric vehiclestoincludetwo,threeandfourwheeldesigns. Tata-planningtolaunchanelectricversionofitslowcostcarNano

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