Presented by : Binu Joseph Manish Raghuvanshi Pradeep Kumar Vinod Tripathi

09020242006 09020242017 09020242026 09020240245

WHAT IS

Agro-Tourism is the form of tourism which capitalizes on rural culture as a tourist attraction which appeals, not the natural landscape but a cultural heritage.

Agro-tourism is an innovative agricultural activity related to tourism and agriculture both. It has a great capacity to create additional source of income and employment opportunities to the farmers.

The agro-tourism is an additional co-activity for the farmers. It provides additional income source and employment opportunity to the farmers and rural peoples. It gives new look for the agribusiness.

There are a range of other forms of rural tourism which are not necessarily a part of agrotourism in the strict sense - e.g. ethnotourism, project tourism, health tourism, historical tourism, cultural tourism or adventure tourism.

Requirements For

A largely authentic natural or small-scale, richly structured cultural landscape.

In addition to the beauty of the landscape itself, it is important to have other cultural, historical or natural attractions.

Good transport links, because even attractive regions can be almost impossible to market for tourism if they are not easily accessible from the population centres.

Requirements For

A certain level of infrastructure must be in place: e.g. transport, accommodation and catering facilities.

Stable political conditions: this is essential for marketing even major tourist attractions.

Acceptance among the population: local people must be in favour of tourism.

Location : Characteristics

Location : Characteristics

Location: Malegaon (Baramati) Land : 10 Acres (parental land) Nearest city : Pune, Satara Nearest Tourist Destination: Pandharpur, Panchgani How to reach :

Nearest Airport : Pune (105 kms) Nearest Rly Station : Pune (90 kms) Nearest Bus Stand : Baramati (4)

Starting

Advantages Agri-tourism enterprises create employment opportunities for family members and supplement the familys income.

One of the most rewarding aspects of Agri-tourism for many farmers is the opportunity to provide the public with a better understanding of what agriculture is really about.

It is also an opportunity to enhance the communitys economic potential.

Starting

Disadvantages The tourism aspect may compete with the main farm operations for time and labour.

Loss of privacy, extra responsibilities, modest financial returns, and the high liability risk.

Some other negative issues are the loss of privacy, extra responsibilities, modest financial returns, and the high liability risk.

INFRASTRUCTURE FOR
Accommodation facilities at same place or alliance with nearest hotels. Farmhouse, which has the rural look and feel comfortable along with all minimum required facilities. Rich resources in agriculture namely water and plants at the place. Cooking equipments for cooking food, if tourist have interest. Emergency medical cares with first aid box. The well or lake or swimming tank for fishing, swimming. Bullock cart, cattle shade, telephone facilities etc

Facilities Provided In
Offer authentic rural Maharashtrian food for breakfast, lunch and dinner. Farmers should offer to see and participate in the agricultural activities. Offer an opportunity to participate in the rural games to the tourist Provide information them about the culture, dress, arts, crafts, festivals, rural traditions and also give possible demonstration of some arts. Offer bullock cart for riding and horse riding, buffalo ride in the water, fishing facility in your pounds or nearest lake. Show local birds, animals and waterfalls etc and give authentic information about them. Arrange folk dance programme, Shekoti folk songs bhajan, kirtana, lezim dance, dhangari gaja, etc.

WHAT DOES IT TAKE TO START A SUCCESSFUL AGRI-TOURISM BUSINESS?

Social skills Site Liability Insurance Labour

AGRI-TOURISM PRODUCTS

1. Accommodations

A. Cottages B. Bed and Breakfasts

2. Farm-Based Recreation

Farm Tours / Demonstrations Farm Museums / Heritage Education Stocked Ponds for Fishing

3. Direct Marketing 4. Value-added products

MARKETING

ATDC : Agri Tourism Development Corporation ATDC is responsible for the marketing aspects of Agro Tourism in Maharashtra. Conduct seminars and conferences on agri tourism business Conduct lectures of the successful National and International Farmers in agri-tourism business

Provide sales and marketing support. Conduct and coordinate tours from urban areas to the farms. Arrange National as well as International Agri Tourism Center study tours.

Strengths of

Ancient Monuments Cultural Traditions Favourable Geographical Location Variety Of Country Side Dense Network of Cycle Paths & Natural Traits.

Weakness of

Low level of regional support Lack of government support Lack of infrastructure Lack of human skills Lack of public facilities

Opportunity for
Generating tourism business Employment Increasing family income Increasing value of the village

Threat for

Degradation of natural resources Land using problems Pollutions Changing host attitudes Increasing criminalities Commercialization of traditions

Social Concerns of

It is going to change the mind set of the villagers and society at large towards the farming community.

It also increases the income of rural people and in turn this checks the migration of rural peasants to urban areas.

Once the project is a success many more will follow suit and that is where we Agri Business grads come in to fulfill our obligation towards society and at the same time sustaining our selves by being self reliant and self employed.

Future Plans for

Introduction of pottery unit Sericulture Emu farming Rural museum Exotic & Medicinal plants nursery Tasting the local wine or honey Introduction of merchandise Conducting Rural fests Rural games

furnitures

Electrical fittings

Bed & pillows

Tea Table