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Mahesh (101) Ganesh (64)

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A local French doctor began the Prior company in 1898, and the water used in the bottles is pulled from a Roman. Deer Park was established in 1873 for the New York market. Both are now Click to edit Master subtitle style owned by the Nestle corporation. At first, these companies sold their water in glass bottles. plastic did not become widely used commercially for water until the mid-20th century. This was due to the high cost of manufacturing the material. Once high-density polyethylene was introduced, plastic become the preferred choice starting in the late 1960s. Soon thereafter, more nontraditional companies began selling water in bottles. Aquafina, which is owned by the Pepsi-Co Corporation, began distribution in 1994. The Coca-Cola Company launched an answer to the popularity of Aquafina with its own brand, Dasani, in 1999.
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History :-

It is obtained directly from natural or drilled sources from underground water, bearing strata for which all possibleMaster subtitle Click to edit precautions should be taken with in the protected perimeters to avoid any pollution of, or external influence on, the chemical and physical qualities. Himalayan : Live Natural Brand : Himalayan Company : Mount Everest ( Tata tea)
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Mineral water :-

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In 1967 Bisleri set up a bottling plant for manufacturing and marketing its mineral water but failed.

Bottled water :-

Click to edit Master subtitle style Mineral water market had its seeding as early as 1968-69 when Parle Group acquired the Bisleri brand from Bisleri of Italy for launching Soda water but later launched bottled water also.
The launch at that time was a big flop as concept of buying water that too in bottled form was not accepted by the Indian public. The market throughout this period was formed only by the premium products that too available through 5-star hotels.

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In early 1990s with onset of liberalization policy by the Indian government , coming in of cola majors, sell off of local soft drink brands of Campa, Thumps up, Gold Spot etc by Parle to Coke and other factors led Bisleri to test waters again. Bisleri re-launched its bottled water in 1994. By this time with exposure of media and exposure to international life styles, deteriorating levels of potable water, increase in a number of water borne cases, increase in awareness about health and hygiene and other related factors led to acceptability of concept of mineral water.

Cont

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There's no questioning the existence The typical humanmarket a liter and two a day. of a needs between for water:
India's 1 billion plus population needs between 1 billion and 2 billion Click to liters a day. edit Master subtitle style even if the number crunching is restricted to the country's 100-odd million consuming classes, the result is a staggering 100-200 million liters a day, or 36.5-73 billion liters a year. In money terms, at Rs.10 a liter, the potential market could be worth between Rs 36,500 and Rs73,000 crore. Growth Rate of bottled water industries: 25-30% per annum India: estimated to be the 10th largest bottled water consumer in the world
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Brands : more than 1800 Key Brands

Brands of bottled water:edit Master subtitle style

Bisleri (Parle) Click to Bailley (Parle)

Kinley (Coca-Cola) Oxyrich (Manikchand)

Aquafina (Pepsi Foods) Himalayan(TATA Enterprise) Evian(Danone) Perrier(Nestle)


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Companies in the region are using a combination of various strategies to tap business opportunities such as tie-ups with cinema halls, retail outlets, hotels, hospitals, super markets, institutions and Click to edit Master subtitle other distribution channels, which abound in the western region of the country. Nestle India entered this market with the launch of its brand `Pure Life' in New Delhi. It plans to grab a 50% market share in the next two years and emerge as a strong player.

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RULES AND REGULATIONS PERTAINING TO BOTTLED WATER :The Bureau of Indian


Standards (BIS) has just Click to edit in the recently got involvedMaster process. In September 2000, the Government of India made it mandatory for all bottled water companies to get an ISI mark.

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Cost of producing 1 ltr Branded bottled water:Cap cost :- Rs. 0.25 Bottle cost :- Rs.1.50-2.50 Treatment Cost :- Rs. 0.10-0.25 Carton cost :- Rs 0.50 Transportation Cost :- 0.10-0.25 Others :- Rs 0.25 Total (Excluding labour, marketing and tax) :- Rs 2.85-4.25 Selling cost :- Rs 10.00-12.00

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The market of packaged drinking water is categorized as follows :Theatres / cinema halls/ multiplexes

Click Caterers

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Picnic spots Clubs, Gymkhanas ,Hotels, Resort. In-flight kitchens. College canteens. General Stores etc

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MARKETSEGMENTATIO The bottled water market isN:- according to the type of segmented
consumers:

Click to edit Master subtitle style Foreign Tourists

Domestic Tourists Fashion Conscious The bottled water market is also segmented along pack sizes:One liter bottle 500ml bottle PET bottles

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SWOT ANALYSIS OF BOTTLED WATER INDUSTRY:STRENGTHS:1.

Clickindustry is growing @ 25% annually. The to edit Master subtitle style


Promotional strategies adopted by the players have been highly successful. Packaging material is easily available in the industry.

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WEAKNESSES
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Rural population is not using the packaged water. Quality is not properly maintained. There have been cases in the past where seal is tampered.
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OPPORTUNITIES
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Country has witnessed people falling prey to various water-borne diseases and hence the consumption of bottled water is increasing. Literacy rate is growing and subtitle style Click to edit Masterhence the awareness of safe drinking water to avoid the diseases. Fear in the minds of people against using tap water has been the primary reason for the increase in the growth rate in this industry. Many tourists visit India.

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THREATS
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Many substitutes available like fruit juices, soft drinks, branded water filters etc. Too many players entering will dilute the market & the profit margin. 3/21/12

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Brand wise market share:Click to edit Master subtitle style

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Comparison between national and local brand of bottled water:Names:Click to edit Master subtitle style
National brand:- Aquafina, Oxyrich Local brand:- Aquarang,Oxifresh, Oxyfine,Oxyzen. Stock keeping unit :National brand:General store:- Average 05 box of 12 bottles per month Snack center :- Average 10 box of 12 bottles per month Medical :- Average 15 box of 12 bottles per month Ice-cream parlor:- Average 20 box of 12 bottles per month Local brand:General store:- Average 05 box of 12 bottles per month Snack center :- Average 10 box of 12 bottles per month Medical :- Average 15 box of 12 bottles per month Ice-cream parlor:- Average 20 box of 12 bottles per month

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Display:-

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Availability :National Brand:- 200 ml, 500 ml, 1 ltr, 1.5 ltr, 2 ltr, 20 ltr. Local Brand:- Mostly 500 ml, 1 ltr. Price:Click to edit Master subtitle style National brand:-15 rs/liter Local brand:- Varies according to place and season (1015/Liter)

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