Lynette Liu

Senior Business Development Manager Oracle Corporation

Oracle Application Server Helps Retailers Innovate and Differentiate

Agenda
Retail Industry Trends Oracle in Retail Oracle Application Server in Retail Oracle retail partner presentation: Tomax Q&A

What is the Retail Value Chain?

Suppliers
Raw Materials Contract Mfgrs

Finished Goods

DCs & Warehouses

Consumer

Stores
Business

Customers

Industry Transformation
Today Tomorrow

Push: retail buyer-centric

product offerings

Pull: product selection based

on customer demand

Reactive financial decisions

based on latent information

Automated, data-driven
financial process optimization

Fragmented sourcing and

purchasing processes

Collaborative, consolidated
sourcing and procurement

Low associate satisfaction

and empowerment

High employee productivity

and retention

Manual, slow warehouse and

transportation management

Streamlined logistics planning

and execution

Oracle Solutions for Retail

Leverage An Integrated, Consolidated Information Infrastructure Ensure Corporate Visibility & Consistent Internal Controls Optimize Real Estate & Facilities Investments Differentiate Through Employee Empowerment & Productivity Collaboratively Share Real-Time Information with Vendors Attract & Retain Profitable Customers

Oracle Application Server for Retail

Leverage An Integrated, Consolidated Information Infrastructure Ensure Corporate Visibility & Consistent Internal Controls Optimize Real Estate & Facilities Investments Differentiate Through Employee Empowerment & Productivity Collaboratively Share Real-Time Information with Vendors Attract & Retain Profitable Customers Manage IT investments in a highly cost-effective and efficient manner

Application Development

J2EE Applications Business Intelligence

Web Services

Enterprise Integration Portals

Wireless

Application Deployment

Performance Availability Caching Systems Management Scalability User /Security Management

Oracle Application Server 10g

Next generation of Oracles award-winning application server follow-on to Oracle9i Application Server Focus on grid computing

Scientific grids existed as means to pool computing resources to solve one big problem Enterprise grids focused on reducing information technology costs while providing the capability to add server and storage capacity quickly

Benefits of Grid Computing

Challenge
Changing business needs require flexible infrastructure

Grid Computing Capability

Policy-based workload management to shift resources where needed High availability features to improve reliability of apps running on grid

Costs need to be reduced Enterprise Manager 10g / Grid while maintaining quality of Control single console to manage all service nodes in grid infrastructure Protect existing investments to share resources on demand while achieving rapid A2A, B2B and Web services return on new investments integration in one product

Use of inexpensive servers / storage

Existing enterprise apps are enabled

Retail ISVs supporting Oracle Application Server 10g

Oracles Retail Customers

A N N O U N C E M E N T

Oracle announces 10g (Sept. 2003)

Oracle announces broad support for 10g among ISVs (Sept. 2003)
Leading retail ISVs use Oracle9i Application Server to help retailers lower technology costs (June 2003)

Tomax retail.net

QUESTIONS ANSWERS

Next Steps.
Recommended sessions

40059: Grid Computing for Oracle Application Server 10g, Sept. 9, 8:30am 40187: First Steps with Grid and Oracle Application Server 10g, Sept. 9, 5:00pm

Relevant web sites to visit for more information

Oracle Technology Network: http://otn.oracle.com Tomax: http://www.tomax.com

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