One World One Burger

Anuj Jaiswal Dipesh kokate Arjun patil

Strategically designing the concepts and innovating the ideas such as drive in restaurant, QSCV values. Partnerships and collaboration Centralized warehousing Forecasting demand Setting up supply chain standards and quality parameters Inventory management Logistics management Backward integration Outsourcing Trust on suppliers Push pull boundary Cold chain Supply chain network

It started as a drive-in-restaurant in the year 1937.

In 1966, McDonalds was listed on the New York Stock Exchange.

In June 1967, McDonalds opened its first restaurant outside U.S in Canada. McDonalds now has a network of over 160 restaurants across the country.

Facts to look at

-World Market Leader in the QSR area (Quick Service Restaurant) -Franchise System (75%)

- System employees: 1.6 million

-Customers Per Day: 58 million

Indias Transportation and Storage Infrastructure Poor Agricultural Products Lower Quality

Mc Donald's enter India in the year 1996 with the Entry Strategy Think Global, Act Local
Indian McDonald

Dont offer any beef or pork item in India in product like mc veggie, pizza mcpuff etc. Two separate production lines for chicken and vegetable patties. They use spices favoured by Indians soft serves and mc shakes are eggless

The importance of supply chain can be understood by the fact that before setting up their first restaurant in India, Mc Donald's infused around Rs. 400 crores in the supply and delivery chain.
Pre Launch Planning (6 years)

Product development Agriculture processes improvement Improve quality & greater yields Quality control improvements Cold Storage Facilities improvement Logistics improvement Traceability Minimized costs and optimized quality

McDonalds Model

Cold chain model Company franchisee and supplier model

McDonald's had a very well orchestrated supply chain, called the Cold Chain A cold chain is a temperature controlled supply chain.

An unbroken cold chain is an uninterrupted series of storage and distribution activities which maintain a given temperature range. It benefits both farmers as well as the consumers, as they are getting the fresh, best quality and great value food.

With this concept mc Donald's cut down its wastage and able to maintain its freshness of raw material.

procurement

warehousing

transportation

retailing

All the above activities takes place in temperature controlled atmosphere

The supplies of different were all delivered to Radhakrishna Foodland Private Limited(RFPL) distribution centre (cold storage) in its refrigerated vans. RFPL stored the products in controlled conditions in Mumbai and New Delhi and supplied them to McDonald's outlets.

ITEM
Cheese Dehydrated onions Iceberg lettuce Chicken patty

PLACE
Dynamix Dairy Industries Ltd., Pune Jain Foods, Jalgaon Trikaya Agriculture, Pune Vista Foods, Taloja

Veg. Patty, Veg. Nuggets, Pies

Chicken (dressed) Buns Eggless mayonnaise Sesame seeds

Kitran Foods, Taloja

Riverdale, Talegaon Cremica Industries, Phillaur Quaker Cremica Pvt. Ltd., Phillaur Ghaziabad

Fish fillet patties

Vegetable for the patties Mutton and Mutton Patties

Amalgam Foods Ltd., Kochi.

Finns Frozen Foods, Nasik and Jain Foods, Jalgaon Al Kabeer, Hyderabad

From Baramati, Maharashtra

Milk collection centres with bulk coolers

International standard and processing facilities

Stringent quality control measure

All activities from procurement of milk to changing it into cheese and then to serve that cheese in the restaurant is all under temperature control atmosphere

Advanced agricultural practices helps them to grow speciality crops like lettuce and herbs. Pre cooling room and large cold room for post harvest. Mc Donald's helped Trikaya agriculture develop a variety of ice burg lettuce Refrigerated transportation

Vista foods processing ltd.

For chicken, temperature maintained is -35 degrees Celsius. Refrigerated transportation New chill rooms and temperature control rooms set up by Mc Donalds.

Amrit food-Supplies long life UHT milk / milk products for desserts Buns-shah Bector &Sons, Maharashtra And Cermica, Ludhiyana Batter & Breading- Cremica, Ludhiyana Vegetable Patty- Kitran Foods, Taloja, Maharashtra Cheddar Cheese- Dynamix Dairy, Baramati, Maharashtra Seasame Seed- Gaziabad, Up Spl Veg Eggless Sauce- Quaker, Cermica, Ludhiyana

Different Items Geographies

Are

Sourced

From

Different

Specialized in handling large volumes. Activities involved are quality inspection management, deliveries, reporting etc. ,storage, inventory

Responsible for cleanliness and personal hygiene of drivers Packaging and temperature control of foods. Data logs to track movement of each batch

One stop shop for all distribution management services.

Both dry and cold storage facility available Quality inspection program and HACCP

suppliers

Central distribution system

restaurant

customers

Invetory manage ment

Replenish ment cycle

Customer order cycle

Facilities

Best in class storage facilities available. The two main facilities are production sites and the storage site.
Transportation It is the process where the inventory is moving from place to place. Refrigerated vans are used here in this case. Use of 3PL. Inventory

It includes raw materials, work in progress, and finished good within a supply chain. Restaurant can not stock more than 3 days and warehouses upto 14 days. 400 SKU in the warehouse

Outsourcing Activity such as production, storage, transportation, and distribution) in a supply chain. This activity was taken care by McDonalds . Information It includes data and analysis related to facilities, inventory, transportation, cost, prices and customers in the whole supply chain. This activity was done by Radhakrishana food land that acts as their distribution centre.
Pricing Charge for a particular goods and services that it makes available in the supply chain. It was done by the McDonalds only

Mc Donald's use push pull strategy Products will be pushed to the restaurants Push Based Strategy Flexible form of products from central distributing system Suppliers

Pull to customer specific order

Pull Based Strategy

customers automatically demand that product and hence a pull is created

End Customers

Push Pull Boundary

Strength

Weakness
&

Strong brand name, image reputation. Large market share. Strong global presence. Introduction of new products Strong financial performance position.

&

High staff Turnover Customer losses due to fierce competition. Legal actions related to health issues; use of trans fat & beef oil.

Opportunities

Threats

Diversification and acquisition of other quick-service restaurants Growth of the fast-food industry Low cost menu that will attract the customers. Freebies and discounts Joint venture with retail supermarket

Ill health and obesity issues. McDonalds competitors Awareness about nutritional and healthy food

Thank you