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Corporate culture

Chapter-4

Role of corporate culture


Definition- corporate culture as a set of values, beliefs, goals, norms and ways of solving problems shared by the members of an organization.

Role of corporate culture


1- values have been implemented, still customers satisfaction scores are declining. 2- includes behavioral patterns, concepts, values, ceremonies that take place in the organization. 3- when these values accepted, shared, and circulated throughout the organization, represent culture.

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4- the way we do things here- collective programming of the mind & the social fiber that holds the organization together. 5- the shared beliefs top managers in a company have about themselves, employees and how to conduct business and solve business problems.

Framework of organizational typologies

caring apathetic

integrative exacting

Role of leadership
Transactional leader create employee satisfaction through negotiating, or bartering for desired behaviors or levels of performance. Transformational leaders strive to raise employees level of commitment and to foster trust and motivation.

Power of leaders
Reward power Coercive power Legitimate power Expert power Referrent power

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