BASAVESHWAR ENGINEERING COLLEGE BAGALKOT DEPARTMENT OF MANAGEMENT STUDIES PRESENTATION ON COMPETITORS ANALYSIS (Procter & Gamble) PRESENTED BY :-BABASAB

PATIL

GROUP MEMBERS Pratibha Reshma Nikita Amit Mallu Bandenawaj

Industry Competitors

Hindustan Unilever Limited (HUL) is India's largest

Fast Moving Consumer Goods Company, touching

the lives of two out of three Indians with over 20

distinct categories in Home & Personal Care Products

and Foods & Beverages.

The companys Turnover is Rs. 17,523 crores (for the financial year 2009 - 2010)

Clorox is one of P&G's main competitors, specifically the two

companies compete directly in the household products market,

especially in household cleaning products.

Although much of the two companies' product catalogs overlap,

there are significant differences that prevent Clorox from being

in complete, direct competition with P&G.

For example, one of the largest sectors of P&G's business is

beauty products, which are not part of Clorox's product offerings.

Kimberly Clark competes with P&G in the household products market, particularly in tissues, paper towels, diapers, and feminine products.

Kimberly Clark sells its products to both consumers

and large businesses.

Colgate Palmolive produces a product catalog that

most overlaps with P&G's product lineup relative to

other competitors.

Colgate is best known for its flagship toothpaste,

which had a 44.4% global market share in 2009.

The company also manufactures toothbrushes, dental floss, detergents, soap, and pet care products.

LOreal Company competes with P&G in the beauty

products market.

L'Oreal's two biggest product categories are skincare and haircare products. Unlike diversified companies like P&G, L'Oreal is purely a beauty and cosmetics company with its product catalog centered around skincare, haircare, make-up, perfume and other beauty products.

P&G Brands

HUL brands Clinic plus Closeup AXE

Clorox brand

Kimberly Colgate Clark brand Palmoliv e Scott Paper Towels Colgate toothpa ste Speed stick Deodra nt

LOreal

Garnier Fructis

Huggies

Colgate Toothbrus h -

Rin

Puriet water filter Dove

Brita water filter

-

Palmolive soap

Hindustan Unilever Company

Always working with integrity. Positive impact. Setting out our aspirations. Working with others. Reduce waste, conserve energy and explore opportunities for reuse and recycle.

To build brand awareness of the relatively new Green

Works cleaning products line through special offers.

KC have strengthened our brands, increased our exposure to faster-growing, higher-margin businesses and markets.

KC continuously improve the effectiveness and

efficiency of our organization as we create a stronger

and faster company.

They wanted to have the maximum space they could get at these retailers.

Another objective of this company was obtaining the

proper positioning, the final objective was to maintain

pricing strategy. They did not want to compete on price, as they wanted to position Cleopatra soap as premium

quality soap and to generate interest in their brand

through strong media and consumer promotions.

The dominant player in the market.

To be the number one in the market share.

Easy to use.
It is ultra effective.

It has a unique hydrating formulas.

Hindustan Unilever Company Strengths:

HUL covers over 3400 distributors and 16 million outlets. The new sales organization named 'One HUL' brings "Household and Personal Care" and foods distribution networks together, there by aligning all the units towards the common goal of achieving success.

Weakness:

HUL's weakness was its inability to transform its strategies at the right time.

Lack of pricing power in core business and absence of growth drivers have put HUL on a deflationary mode.

Strength

Leading market position.

Strong Research & Development .

Weakness:

High dependency in the US market Concentrated - Top 5 customers account for almost 45% of revenue

Strength:

Cost advantage. Effective communication. Loyal customers.

Strong financial position.

Unique products.

Weaknesses

Not innovative
Not diversified Poor supply chain

Strengths

Highly Qualified Staff. Reasonable Prices. Over 20 years experience in the business. Good relationship or communication with customers

Weakness

Lack of competition
Lack of mission statement on the website Limited funds (Typical in small businesses)

Strength:

Professional hair care with a 30% market share Acquired or developed brands in all of the key markets that served the professional segment

L'Oreal was the only cosmetics group present in every distribution channel Strong relationship between marketers and R&D Teams

Weaknesses :

Minimal product differentiation between cosmetics companies

Compit Strong itors

HUL Clorox Kimber lyclark Colgat epalmol ive

weak

Close

Distant Good

Bad

Attack

Avoid

LOreal

HUL

As reference to brand competitors for most of the P&G brands they are providing substitute with equal features. So HUL is strong, close and good competitors for P&G.

Clorox

This company is mainly concentrated on household product marketing especially in household cleaning product. One of the largest sector of P&Gs is beauty products which are not part of Clorox product offerings.

Kimberly-Clark

This company competes with P&G in the household products market, particularly in tissue papers, towel etc.

KC sells it products to both consumers and large business.