Multimedia Applications

Interactive Communications Portal (ICP) Overview and Positioning

Ken Holl
Product Line Manager Nortel Multimedia Applications
Version 1.0 May 1st, 2008

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Agenda
Self-Service market & Nortel portfolio New Interactive Communications Portal

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Non-Disclosure Agreement
NORTEL CONFIDENTIAL
The information contained herein is the property of Nortel and is strictly confidential. Except as expressly authorized in writing by Nortel, the holder shall keep all information contained herein confidential, shall disclose it only to its employees with a need to know, and shall protect it, in whole or in part, from disclosure and dissemination to third parties with the same degree of care it uses to protect its own confidential information, but with no less than reasonable care. Except as expressly authorized in writing by Nortel, the holder is granted no rights to use the information contained herein.

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Winning with Innovation and Respect

Multimedia Applications Self-Service
MPS 500 and MPS 1000 - award winning flagship products

Forrester named Nortel the Leader in the latest Forrester Wave for our innovation, customer retention, and strategic direction
Gartner placed Nortel in the Leader quadrant of the Enterprise SelfService Magic Quadrant for the last five years in a row * Nortel continues to grow shipments year over year with our innovative solutions 35+ years of experience embedded into our platforms and applications World Class Professional Services Organization - over 200 people Delivering value in world class solutions; custom and pre-built apps Knowledge spans traditional landscape to IT rooted organizations
Increase in VoiceXML and Speech applications

*
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Magic Quadrant for IVR Systems and Enterprise Voice Portals applications

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Market Situation: Analyst view

There is a major shift from traditional IVR to open standards based IP systems. For period 2007-2012: IP IVR ports = 28.5% CAGR VXML ports = 24.6% CAGR Speech ports = 18.4% CAGR
(source Datamonitor; Feb 2008)
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IVR Industry Evolution: A market in transition

Prior/current Application environment Proprietary, self-contained GUI environments: Nortel MPS Developer Telephony connectivity HW platform Application re-use approach User interface TDM IVR vendor specific integrated HW Within proprietary environments Touch-tone & voice Next wave Web-based model with separation of call flow, call control, & business logic: W3C VXML, CCXML, & Web server SW (e.g., java) VoIP/SIP

COTS servers

SOA web-services Multimedia (voice/speech, GUI, video)

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Market Situation: Addl analyst comments

By 2012 - 90% of all new IVR port shipments will be Voice-XML IP based IVR ports to overtake TDM ports in 2009 Four vertical markets will be more prominent (with growth faster than overall market): Healthcare, Utilities, Public Sector and Entertainment
(source Datamonitor; Feb 2008)

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Self-Service Portfolio 2008

IVR, Voice Portal

MPS 500/1000
Complete IVR/Voice Portal/Speech Solution Common software/OA&M Unix AP support Application compatibility SCE VXML or MPS Developer Bridged TDM & SIP Video support Scalability to 11,500 ports

Port Sizes
10,000 ports

Super Large
MPS 1000 3.0

1,000 ports

Large

ICP*
Software only Voice Portal /Speech Solution Native SIP Secure VoIP SIP (TLS and SRTP) Optional TDM Conferencing support

200 ports

Mid-Range
VPS/is

BCM IVR MPS 1.0

MPS MPS 500 500 3.0

Q4

60 ports

Entry Small Level

BCM

ICP 1.0

COMMON TO BOTH
Application Compatibility SCE & VXML Customer supplied COTS or Nortel provided turnkey cabinet solution Speech engine support Windows AP support 2-12 ports

SMB/ Enterprise

Enterprise Hosted

Carrier Hosted
BCM=Business Communication Manager MPS=Media Processing Server ICP= Interactive Communications Portal

* New Platform introduction - Dec 08 - Interactive Communications Portal

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How do we get there?

MAS + MPS + New Features = ICP

MAS

MPS

New Content
Best of breed
Plan is to proceed with a Nortel developed approach that leverages the many staff years of IP within the code base of the industry-leading Nortel MPS as well as the flexible architecture of the Nortel MAS
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Introducing
Nortel Interactive Communications Portal

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Interactive Communications Portal

New member of Nortels Self-Service portfolio positioned for next-generation (VoIP) networks

Software only solution, based on software media server

Runs on commercial servers & O/S (Windows)

Built on open standards (SIP, VXML, CCXML)

Native SIP platform Applications developed using industry standard VoiceXML and Call Control XML

SOA & Web services oriented

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Interactive Communications Portal

Interactive Communications Portal AP Node
SIP RTP

IP Network
SIP

ICP Application Server

Media Server (MAS)
Local JBOSS web server

SIP

RTP

HTTP (VXML)

MRCP

PSTN
T1/E1, ISDN

TDM Gateway

CCT 6

Customer Provided Web Server

Speech Server

Components Required Optional

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Key Differences from MPS Portfolio

Native SIP-based with optional TDM Includes option for secure SIP connections (signaling/media) TDM Gateways required for TDM option Soft DSP no Telephony Media Server (TMS) VXML- only app development Co-release with updated version of Nortel Service Creation Environment OA&M based on Nortel's new common system mgt framework (MAS- used in Nortel Multimedia Conference and MCS 5100) Speech uses MRCP interface only Next step toward Service Oriented Architecture (SOA) Legacy host access through web service (e.g. TN3270) CTI via web service
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Commercial Offer
Two Options:
Software Only -Nortel ships DVD-ROM and customer provides hardware Turnkey Solution Nortel supplies software and hardware in a cabinet

Windows OS
Nuance or IBM Speech with MRCP interfaces Co-resident web server on AP

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Interactive Communications Portal

Interactive Communications Portal AP Node
SIP RTP

IP Network
SIP

ICP Application Server

Media Server (MAS)
Local JBOSS web server

SIP

RTP

HTTP (VXML)

MRCP

PSTN
T1/E1, ISDN

TDM Gateway

CCT 6

Customer Provided Web Server

Speech Server

Components Required Optional

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Current content
Speech via MRCPv1 VXML 2.1 (UTF-8 encoding) CCXML 1.0 (partial) Aquarius Framework Support Nodal EAM (OA&M) A&A, Navigation, ICP, MAS Apps SNMPv1 & v2 (alarms only) Reporting MRF Windows-based MPS 500 cabinetry/servers Co-resident web server on AP CTI (TDM-only) via web services Legacy Host via Web services (TN3270/VT100) TDM Gateway ICP SCE Developer & SCE Runtime
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Commercial offer
Two Offers: SoftIVR
Enterprise Solution

SoftMRF
IMS Carrier solution

Two Options: Software Only (PVI)

DVD-ROM

Turnkey Solution
Cabinet, servers, etc.

Orderable through Nortel Enterprise Configurator Simplified price-model Saleable features to be keycoded
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Interactive Communications Portal

Customer Advantages
Built on Nortels proven Multimedia Application Server (MAS) platform Long term TCO savings Common SCE / management across platforms
Assuring application portability and maximizing protection of existing applications investments

Multifunction from common SW load

Stds IVR, Speech, Video, conferencing, IMS-MRF Fits readily into existing IP environments, thus avoiding costly T1/E1 access

Simplicity Easy installation, system configuration, administration

GUI & Web based

Easy configure/purchase:
Software Only or Bundled Server Offers License transparency

Carrier grade reliability & scalability

Provide IMS network quality and reliability to the Enterprise
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Evolution of a strong portfolio

MPS Rls 2.1 MPS Rls 3.0 ICP 1.0 2008 2009 2010 2011 2012

Media Processing Server (MPS) Interactive Communications Portal (ICP)

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ICP within the Nortel IVR portfolio

ICP is being added to current IVR family
It is a complementary platform to the MPS 500 & MPS 1000 Nortel will continue to enhance the MPS 500/1000 with new features

(when available) ICP should be positioned with customers that:

Have or plan a significant investment in VoIP/SIP infrastructure Have adopted or are moving towards a web-centric and/or Service Oriented Architecture (SOA) Have expressed a requirement for a Software-only, open-standards solution

MPS 500/1000 should be positioned with customers that:

Have a significant investment in MPS Developer applications & are Not willing to move to VoiceXML Have a significant investment or preference for a Unix-based platform Are looking for a large (e.g., 1,000+ port) solution (target MPS1000) Are looking for SS7 connectivity
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Nortel IVR/Portal Family

All platforms (500/1000/ICP) in the portfolio offer:
PVI & turnkey platform options Nortel carrier-grade reliability Options for Speech (e.g., Nuance, IBM) Option for Nortel global services system maintenance support Option for Nortel PSO or partner delivered application solutions
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Questions?
Visit: http://www.nortel.com
Points of Contact:

Paul Bree, Product Line Manager, ICP

breep@nortel.com

Jessica Disney, Product Marketing Manager, Self-Service Solutions

jdisney@nortel.com

Ken Holl, Product Line Manager, Self-Service Solutions

krholl@nortel.com
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Validation Trials

Benefits Process, Roles and Responsibilities

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What are Validation Trials?

Validation of products and processes that are pre-Channel Readiness (pre-GA) Focused on validating:
New product features, functionality and quality New product Documentation Technical Support processes Supply Chain processes

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Why Trial with Nortel ?

Trial Customers/Channels obtain the highest profit potential by being First to market
Maximizing early growth, rewarding innovative Customers for their commitment Provides an early recognized Differentiator in the Marketplace

Growth, Profitability, Commitment,

Early partnership with Nortel and Channel partner Ensures Quality expectations and solution offerings Accelerates time to revenue for new products
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Why Trial with Nortel ?

Trial Sites receive priority access to Technical & Installation support resources Trial Channels receive exclusive pre-launch benefits for specific product releases
Technical training to ensure Channel is prepared for all trial activities Trial Channels are provided priority access to:
Sales Engineering support during pre-launch activities Nortel product Certification training and exams Equipment for beta sites and product standardization
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Trial Selection Process

Step 1
Complete the Site Survey Channel or Sales prime in conjunction with Customer
https://app6.nortel.com/TakeSurvey.asp?SurveyID=9K17l6KL7925G

Survey includes:
Product Overview Timelines Customer Contact Info Distributor Contact Info Shipping Info Application Info
Tech Trial Start (alpha)
Tech Trial Ends (alpha) Validation Trial Start (beta) Validation Trial Ends at GA

June 2008
Aug 12 2008 Aug 12 2008 Nov 11 2008

Completed surveys will be reviewed and Nortel Trials team will determine Customers eligibility for participation in Trials program

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Ideal Candidates for Validation Trials

Must have Application ready for July 8 trial start
Need to begin development during Alpha phase

Must run live production traffic

Lab system does not meet criteria unless it is used to run production traffic on a live application

Existing MPS 500 on Windows OS running VXML Apps

Could be well suited to trial as they are already supporting the windows environment and have existing VXML applications

Need to test DTMF, Speech and CTI applications

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Trial Selection Process

Validation Trial customers will be accepted based on
Ability to meet the trial timeframes System installed Application written and ready to test in production environment within the trials timeframe Ability to test key features DTMF, Speech and/or CTI

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Accepted Trial Customers

Step 2 Nortel Sales Engineering to submit Configuration requirements

Configuration & Pricing reviewed by PLM and presented to Customer

Contracts Admin present Trial Agreement to Customer for review and signature Software and/or Hardware shipped to customer

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Feedback & Escalation

Escalation Process established prior to Validation Start
Tech Support prime assigned to the Validation Trial Prioritized issue resolution from Design Teams Telephone & e-service access to Tech Support Mimics post GA experience

Weekly feedback with Customers, Channels, and Nortel Team

Issue tracking Usability and Serviceability feedback into product and process Progress and experience sharing

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Software & Documentation Distribution

Software & documentation will be provided to site:
For turnkey Software shipped on the Application Processors shipped with the system For Customer Provided Hardware solution (PVI) software is loaded in the AP prior to shipment. PEPs (patches) Available on Channel accessible ESPL site

Sites will be notified of availability of new software loads or documentation updates through email, regular site meetings and on the Beta Trial site Global Validation Trial Manager will ensure Trial participants have the information to access documentation at the Nortel Technical Support Portal

Validation Tech Transfer for participants around mid July.

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Trial Customer Role

Identify a Site Coordinator a single point of contact to fulfill Customer Responsibilities

Ensure Trial Agreement is signed and returned to Nortel

Plan installations/upgrades with Nortel Trial Manager Execute installations/upgrades in the timeframes agreed Ensure all features selected in the Trial Site Survey are actively used and proven Use Trial Documentation to prove its validity

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Validation Trial Customer Role

Provide remote access to the system either via the customers own WAN or via the public network
Required to enable Nortel system access system for diagnostic purposes (log File retrieval etc), troubleshooting and software upgrades where required

Become trained as the System Administrator responsible for implementing basic configuration changes, and minor problem resolution if required

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Validation Trial Customer/Channel Role

Participate in weekly Trial Conference calls with Nortel Trial Manager to provide regular updates on Trial progress Provide regular feedback to the Nortel contact
Feedback should cover
Feature usage and coverage Observations on product performance Report of problem issues Traffic information

Complete End Of Trial Survey and give assessments on Product Quality and Serviceability

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Validation Trial Channel Requirements

Assist where necessary in ensuring the Trial Agreement is signed and returned to Nortel by Customer Participate in Technical Transfer (On Site or via Web) and provide feedback on the session Open Cases (via web tool or Call Centre) with Nortel Technical Support for all issues encountered in the Trial

Ensure a Lab system is in place to be able to duplicate issues at Customer Sites

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