Supply Chain & Visual Merchandising

of

1/34

TITAN
INTRODUCTION STORE LAYOUT SUPPLY CHAIN VISUAL MERCHANDISING
REFERENCES

CASE STUDY ANALYSIS

SURVEY ANALYSIS

ADVERTISING

CARREFOUR
INTRODUCTION STORE LAYOUT SUPPLY CHAIN VISUAL MERCHANDISING REFERENCES

CASE STUDY ANALYSIS

SURVEY ANALYSIS

ADVERTISING

2 /34

3 /34

Titan Industries Ltd. set up in 1987 Joint venture of the Tata Group and TIDCO 1st factory at Hosur Manufactured quartz analog electronic watches Financial and technical collaboration with Ebauches, France 1988: Estd. a component manufacturing facility 1990: Estd. a case manufacturing plant 1992: Integrated backwards to manufacture step motors

JV with EDC2
To manufacture electronic circuit blocks Annually markets over 7 million watches 6th largest globally in the category of manufacturer brands
4 /34

Insignia Made with high-grade anti-allergenic steel, scratch-resistant sapphire crystal and special hard gold plating Psi2000, Technology Sports & Multi-functional watches Regalia, Royale Magic in gold and unique futuristic material Classique Elegant corporate wear Spectra Combines the sturdiness of steel with the richness of gold Exacta The Everyday Watch Raga Exclusive watches for women Fastrack Contemporary styles for the young Dash! For young boys and girls Bandhan 5 /34 Watches for him and her

To be a world-class, innovative and progressive organization and to build Indias most desirable brands.

o To create wealth for all our stakeholders by building highly successful businesses based on a customer-centric approach, and to contribute to the community.

6 /34

7 /34

Manufacturer Retailer Customer Set up a chain of service centers, with close proximity to the marketplace Innovative planning of showrooms Watch buying a pleasurable experience Extensive use of C&F agents to reduce distribution costs.

8 /34

9 /34

At World of Titan, ISCON MALL, Ahmedabad, the store has total area of 600 sq ft and use a very simple way of visual merchandising techniques to display the merchandise. The store use rotating display to show Fastrack sunglasses at the entry of the store. Then store use wall mounted display cabins to display watches and then some display tables. The visual merchandise is very simple yet elegant and very eye catching.

10/34

11/34

Forward-thinking and customer-focused global distribution system. Need to adapt or standardize the advertising content Importance of segmentation

12/34

Satisfaction With the merchandise at Store Preferred by customers Number Of Visit at Store Visual Merchandise Advertisements

Yes

45% Once in year Good Average

13/34

Targeted the typically price sensitive yet discerning Indian customer International watch you can pay for in rupees You dont need to pay in dollars, pounds or dirhams to buy a Titan watch Targeted the premium segment of look and fashion conscious customers To find watches like these you dont have to go to Europe, Japan, America or a duty free shop Promoted the concept of a watch being the ideal gift Next time your husband wants to buy you a saree, ask for a Titan watch instead The rationale behind their ads being constant bombardment if the Titan brand name 14/34 Ads are a blend of sophistication and simplicity

Amir Effect
Created by TVC. TVC introduced in Oct. 2004. Sales soared exponentially.

Catalogue Advertising
Used effectively to merchandise new models. Newspaper Cuttings.

15/34

Titan uses very simple and elegant way of print media. The print ads depict only the wrist watches. They only include models of the watches like automatic, nebula series etc, with their features and best specifications

16/34

17/34

18/34

19/34

Carrefour is a French international hypermarket chain. Headquartered in Levallois-Perret, France, Carrefour is the largest hypermarket chain in the world in terms of size, the second largest retail group in the world in terms of revenue and third largest in profit after WalMart and Tesco. Carrefour operates mainly in Europe, Argentina, Brazil, China, Colombia and in the Dominican Republic, but also has shops in North Africa and other parts of Asia. Carrefour means "crossroads" in French. The first Carrefour store opened on June 3, 1957, in suburban Annecy near a crossroads (carrefour in French).
20/34

21/34

Supply Chain Departments mission: - Create value by maximizing shelf availability by develop turnover by monitoring merchandise flow.

From logistics to supply chain

22/34

23/34

1. On Shelf Availability 2. Information sharing 3. Shelf Ready Packaging

24/34

25/34

BtoB processes enable to implement a new relationship with suppliers, through more information sharing, focused on economic performance improvement.

26/34

27/34

28/34

Consolidate financial processes Monitor and manage inventories Cross-system data consistency and accuracy Dynamic ad-hoc reporting without requiring IT involvement Develop a reporting platform

29/34

Satisfaction With the merchandise at Store Preferred by customers Number Of Visit at Store Visual Merchandise Advertisements

Yes

70% Twice in a Month Average Good

30/34

31/34

http://www.titanworld.com/ www.carrefour.com/ http://www.wikipedia.org/

32/34

33/34