PRESENTATION

ON

MIMIC PRODUCTS

GROUP F CHINTOM SIVAM KRISAN JITANI MANASH BHATT MRINAL SARMA SAIF ALI UJJAL BARUAH SHARHAN

INTRODUCTION
To counterfeit means to illegally imitate something. Counterfeit products are often produced with the intent to take advantage of the superior value of the imitated product. Counterfeit consumer goods, commonly called knock-offs, are counterfeit or imitation products offered for sale. Also the spread of counterfeit goods has become global in recent years and the range of goods subject to infringement has increased significantly.

OBJECTIVES

To gather vital information about the fake products from the market.

To know why people buy fake products knowing the products is counterfeited. To know what type of people mainly buy the counterfeit products. The quality of raw materials used in the fake products. To know the satisfaction level of the consumer using the mimic product.

PRESENT SITUATION OF SUCH FAKE PRODUCTS

Is Available mostly in open markets rather than in stores. Huge quantities of products gets sold. Highly vulnerable in rural areas. Fake brands exits in rural as well as urban but more acute in rural.

This mimic products are highly popular among the youths (Clothes and accessories)

MARKET STUDY STUDY AREA :- BELTOLA AND BAMUNIMAIDAN RAILWAY COLONY.

MIMIC PRODUCTS-WHY DO PEOPLE BUY THEM????.

The fake product available is offered at a lower price and is thus affordable. Most of the people being unaware of the product fully, buy them because the fake product is imitated in such a way that it is difficult even for a educated person to distinguish between the two. Easy availability

COMPARISON OF THE PRODUCTS

UJALA SUPREME M.R.P- Rs.12

UJJALA SUPREME MRP-Rs.10

TURBO BORO PLUME M.R.P-Rs.20

HIMANI BORO PLUS

M.R.P- Rs.20

VASELINE M.R.P- Rs.20

VALLYLINE M.R.P- Rs.18

Wt-25gm

Wt-25gm

PEPSODENT
MANUFACTURED BYHINDUSTAN UNILEVERLIMITED M.R.P-Rs.35 SUPERDENT GEL MANUFACTURED BYSILVER COSMETICS

M.R.P- Rs.20

COMPOSITION/RAW MATERAIL USED IN MAKING THE FAKE PRODUCT

The composition labeled in the fake product was found to be the same as the original one. But the quality of the fake product was comparatively low because of the quality of raw materials being used in it.

OF SPECIAL INTEREST!!!!!
It was found that most of the people were aware that they were buying a fake product!! Though the quality of the fake product was considerably low, many people purchased it on a regular basis. And though the quality of the product is low it is not much harmful to the consumers and so they remain satisfied with the product and purchases on continuous basis. Persons with higher ranks are also consumers of such fake products.

CONCLUSION
Fake products exploit the brand image of the original products. Though they are economically beneficial but consumptions of them are harmful (in cases like pharmaceuticals and eatables items) and steps must be taken to make the masses aware of the harmful consumptions. Government should take strict action and impose ban on products which are harmful to the health of the people. Serve as major setback in the generation of national revenue.

THANK YOU