NISA HERBAL PRODUCTS

OWNERS

QURESHI HEENA GAURAV JAWANJAL AKSHAY MADAN

Start-up business specializing in handmade herbal products. Would be made from herbs that are either garden grown or gathered in local fields or wooded areas. Nisa Herbal Products will sell its product line to herbal product wholesalers and retailers who will then sell it to the customers.

MISSION

To create products that heal sooth , cleanse and satisfy our customers.

OBJECTIVES
Achieve sales goal of half of the investment during first year of operation. Achieve a regular customer base of 10 companies. Increase sales by 15% during the second year of operation.

PRODUCT LINE
SHAMPOOS CLEANSERS TONERS FACE MASKS FACEWASHES MOISTURISERS CLEANSERS

Promotion Pricing
Nisa Nisa

Shampoo Skin mask

- 170/- Rs (200ml) - 140/- Rs (100ml)

Nisa
Nisa Nisa

Toner
Cleansers

- 120/- Rs (100ml)
- 165/- Rs (100ml)

Moisteriser - 170/- Rs (100ml)

Investment
Intial 3

investment 420000/- Rs

Partners Heena - 140000/- Rs Gaurav - 140000/- Rs Akshay - 140000/- Rs

Start-Up
PARTICULARS Machine Inventory
Computer Packaging Distribution charges Rent Miscellaneous expenses R & D expenses Wages Marketing expense License expense Total start up expense Total cash required

AMOUNT 20000 75000

25000 25000 25000 15000 25000 25000 57000 45000 66500 403500 420000

BEP

BEP

450000 400000 350000 300000 250000 200000 150000 100000 50000 0 year 1 year 2 year 3

Target Market Segment Strategy

Herbal health products dominate sales but herbal beauty products have been growing in popularity each year. Nisa Herbal Products will focus on the small companies serving the market. The cost of manufacturing all these items themselves is prohibitive so they contract with third party vendors to supply product.

Service Business Analysis

As the herbal market has grown into a multi-billion dollar industry, so has the opportunity for small firms and farms to supply product to larger herbal companies that then repackage and market the product under their own brand As the larger and second tier companies face off to win greater market share, they are constantly looking for additional product items

Competition and Buying Patterns

Quality and timeliness are the essential factors in being successful as a supplier to a herbal product company. The local success of an herbal product many times leads to a larger company procuring the product for their line.

Strategy and Implementation Summary

Nisa Herbal Products will focus first on building a client base with herbal health product companies.

Competitive Edge:

The competitive advantage of Nisa Herbal Products will be the consistent quality of the herbs that would be at the core of each product. The Products of the company would be given out to the wholesalers and retailers throughout the city

Sales Strategy

Marketing Strategy:

We will market the company's product line through advertisements in the form of brochures, newspaper ads, creating a website for the company, etc. There would be banners put up at the companys retail shops. The company will also launch the Nisa Herbal Products website. The site will be designed to promote the products and offer the details of the product they wish to buy.

RAW MATERIAL SUPPLIERS

Aayurmed Biotech Pvt. Ltd. Address:1-2, Satyam I-B, Raheja Complex, Malad(East), Mumbai - 400 097, India Phone: +(91)-(22)28420818 Fax: +(91)-(22)-28429861 Mobile / Cell Phone: +(91)-9869711527 Website: http://www.aayurherb.com/indi an-ayurvedic-herbs.html

Sudip and Company Address: A/17 - Aristrocrate, Lajya Estate, Mogra Road, Andheri (E), Mumbai - 400 069,, Mumbai - 400 069, India Phone: +(91)-(22)-28390684 / 28390686 Fax: +(91)-(22)-28211144 Mobile / Cell Phone: +(91)-9820342306 / 9820342308 Website: http://www.indiamart.com/sudip/

PACKAGING
Alex industries Address: 7th floor Riddhima complex. Malad(west): Mob: 08080451119

LEGAL ASPECT
The company will be registration in India under the Companies Act, 1956. Pollution control license, manufacturing license from FDA and Mumbai Municipal Corporation Duly registered under Central Sales Tax Act. and under the Bombay Sales Tax Act.