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The Sales Strategy Index is an objective analysis of an individual's understanding of the strategies required to sell successfully in any sales environment. Although dealing with the issue of whether a person can or cannot sell is an essential component.
STRATEGIES
Strategy 1. Think big and audit your time- No matter
the size of your business, place a mental image in your mind that you are asset to your company and spend more time with more important tasks such as marketing strategies, improving customer relations, and implementing new strategies to expand your services.
Strategy 2. Build relationships with your customers- For each month that goes by, customers
lose 10% of their buying power. Create a customer database and contact them on a regular basis. Mail them a postcard, birthday card, sales flyer, newsletter etc. to keep your name, phone number, and service on their mind.
from your customers to use their E-mail address. Periodically send updates and notices to your client list. As long as you have their permission and avoid overuse, E-mail can be a powerful and inexpensive marketing tool.
AMUL ICE-CREAM
Real milk, real ice-cream- The amul launched there ice-cream on the platform of real milk, real ice- cream. IN 1999, Nationally it was rolled out across the country- It has high competition like kwality walls, mother dairy and then also achieved no.1 position in the country. IN 2007, introduced sugar free icecream- This range of sugar free, low fat delight ice-cream is created for the health concious.
REASONS OF SUCCESS
Robust supply chain. Low cost strategy. Diverse product mix. Strong distribution channel. The brand value of Amul.
Amul Probiotic wellness ice cream : # Improves immunity # Improves digestion # Prevent gut infection Amul Pro-Biotic Ice-cream Gets No. 1 Award At World dairy summit.
To stay ahead in the competition the used the strategy of product differentiation and used variety in product. In ice-cream business , major competitors are amul, kwality walls, cream bell..
MARKET SHARE
mother dairy, 10% others, 10% KWALITY WALLS, 35% VADILAL, 15%
AMUL, 30%
Among the major players in this industry AMUL has a market share of around 40%,.Hindustan Unilever Ltd with an estimated market share of 25% represented mainly by Kwality Walls brand. Vadilal is the player in the national market with 20% of the market and mother dairy market share is around 10% , lastly other brands contribute around 10%.
Butter
85%
1st
Milk Powder
Cheese Ice-creams
40%
50% 30%
1st
1st 2nd
Sweets
Chocolate drinks Chocolates
50%
90% 10%
1st
1st 3rd
THANK YOU