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Dairy technology has been defined as that branch of dairy science, which deals with the processing of milk and the manufacture of milk products on an industrial scale.. A large number of modern milk plants and product factories established. The Central Dairy of Aarey Milk Colony, and AMUL Dairy, Anand. India is one of the largest producer of milk and value added milk products in the world.
46.0%
27.5% 6.5% 7.0% 6.5% 3.5% 2.0% 1.0%
Kolhapur Zilla Sahakari Dudh Utpadak Sangh Ltd. Established on 16th march 1963
Achieved
Procurement, Extension, Animal Health, Breeding, Milk Processing, Product making and Marketing.
Development of infrastructure To
Full cream milk Cow milk Toned milk Double toned milk Other products
TYPES OF MILK
FULL CREAM MILK COW
TONED
DOUBLE TONED
24.00
23.00
Vehicle painting
THE COMPETITORS
OTHERS
8%
17%
37%
20%
23%
21.57 17.84
19.46
15
procurement
sales
10
2005-06
2006-07
2007-08
After doing the survey we found out Around 40% people prefer Gokul milk company
while the remaining 60% people prefer other milk company Difference in quality of milk Not easily available in market Unawareness of the product
quality Increasing the product line Adopting suitable marketing strategy Effective promotion to increase the demand