Digital Home Marketing System

Prufoxroach.com Listing Distribution Listing Enhancements Listing Videos on YouTube.com Virtual Tours Single Property Sites Digital Advertising system Home Text

Chuck Yeager Corporate Technology Trainer

Digital Home Marketing System

Access the new DHMS by logging into www.myezaccess.com

Chuck Yeager Corporate Technology Trainer

Digital Home Marketing System

First window will have a list of training for the new DHMS.

Youll find FAQs as well as Webinars

Listing Syndication

Currently we send or syndicate our listings to 23 major web sites and by extension hundreds of others. The 23 major sites are listed on a separate page in the Toolkit CMA listing presentation. The listings get to these sites in two ways: our listings are included in a data feed directly from the MLS along with all other listings in the market or we send a data feed of just our listings directly to that web site. In either case, all listing info, including pictures is sent and updated at least daily.

-----------------------------------------Many sites have a way for an individual agent to directly participate in promoting their listings. Sometimes these services are free while others must be purchased. In some instances if you claim your listing on a commercial web site and then alter its content (words or pictures) this will interfere with the automatic update process. We strongly recommend that you do not make any changes to your listing content other 4 than on the MLS.

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Listing Enhancement
Full branding and all pictures on all company listings Enhanced listings are displayed first in the search Direct connection to listing agent on Trulia, Zillow/Yahoo at no charge Direct connection to listing agent and full agent control panel for realtor.com with discounted Agent Showcase purchase Sell will get their property viewed more Leads go directly to the listing agent 5

Sellers Report

There are three essential elements to the Sellers Report: 1. Traffic for your listing on all syndicated websites and the company website 2. E-showing information (when available) including showing agent feedback (going back six months) 3. Ability for you to automatically send this report to your seller

It gives you an automated way to demonstrate to your seller the 6 marketing activity for their home.

Sellers Report

Sellers Report

You can schedule the report to be delivered on the 1st of every month or 1st and 15th of every month. You can send it more than one person if applicable. You can also get copied on this report or send it to yourself and forward to your seller with your comments. ------------------------------------------------------Views occur when a consumer views the full property detail page on that web site. Click-throughs occur when a consumer is redirected to the full property detail page on our companys website.
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Sellers Report

Sellers Report

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Virtual Tours

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Virtual Tours
As part of the new Digital Home Marketing System a fully functional virtual tour is automatically produced for all company listings within 72 hours of the listing being uploaded onto the MLS with a minimum of 5 pictures. The virtual tour will be posted automatically on our company web site attached to that listing and uploaded to the MLS as well.

The virtual tour is @:60 seconds in length and features a 12 picture tour through the property set to music. The branded version of the tour also allows access to a photo gallery, area map, school info, mortgage calculator, request a showing and the ability to email a friend or the listing agent. 12

Virtual Tours

Use the VHT toolbar to navigate thru the tour features.

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Virtual Tours

Click on links to find both branded and unbranded web links

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Virtual Tours

Upload your Hi-Res photos here

You can also upload higher resolution pictures into this system. If your tour has high resolution (sharper) pictures a buyer will be able to view the tour in full screen mode. The results are spectacular and it gives a buyer a great view of any property.

Click on Stats for your tour analytics

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Virtual Tours

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Virtual Tours

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Virtual Tours

Choose the features that show on your tour

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Virtual Tours

Add your Open House to your tour

Check your profile & update your photo

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Virtual Tours

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Listing Videos on YouTube

Produced automatically for all listings with 5 or more pictures within 72 hours of upload onto MLS To assist in generating traffic Searchable by address and area. Linked to the detail page of same listing on the company site Include branding, agent name and phone number

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Listing Videos on YouTube

Click on show more for the link to the listing on PFR.

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Single Property Sites

This site can be used in all property marketing including ads, brochures, social media sites, and linked to other websites including your personal website. You can add the domain name of the site to the property signage using the company-paid stickers. The stickers can be ordered within your single property website account. Go to myezaccess.com >> Single Property Site button on the home page. Or myezaccess.com >> Listing Management menu >> Single Property Site link.

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Single Property Sites

Log In & Manage your Listings

When your new listing is active and has 5 or more pictures, you will be notified by email to your prufoxroach.com or pattwhite.com email address that the site is live. The email will include the domain name for the single property site for your new listing.
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Single Property Sites

By default, the domain name is the address plus go2pfr.com or go2ppw.com. For example, if the listing address is 123 Main Street, Anywhere, PA. The domain name would be 123main.go2pfr.com.

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Single Property Sites

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Single Property Sites

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Single Property Sites

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Single Property Sites

Add a video to your property site

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Single Property Sites

Copy the widget code to upload/embed your listing site/s into your website.

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Single Property Sites

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Single Property Sites

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Single Property Sites

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Single Property Sites

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Single Property Sites

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Single Property Sites

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Single Property Sites

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Single Property Sites

Flyer View

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Single Property Sites

Card View

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Single Property Sites

SUPPORT

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Single Property Sites

Create a campaign banner for atop your site

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Single Property Sites

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Home Text

Anyone who has texting capability can use the Home Text service. Every listing gets a texting sign bubble at no cost. This tool enables interested buyers to text and receive information immediately on their smartphones and mobile phones, while generating leads to the listing agent.

Log in with your cell number and the password youve created

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Home Text
Click for property stats

Decide the manner you will use to register your clients

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Home Text

If your clients number was registered to another agent due to a singular home search in the past, the number can only be re-assigned in two ways: 1) the client can text N to 59559 and they will be unregistered from the first agent. 2) the other agent can eliminate the clients number from their HomeText account. This is done through the HomeText access on myezaccess.com 46

Home Text

Agents can protect their buyers by registering them - here's what to do: Text: [buyers phone number] To: 59559 - All leads from that buyers number will be sent to that agent - Homebuyer is sent a confirmation message when their number is protected - Registering agent will always receive lead even if buyer inquiries on company listing

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Home Text

The buyer goes to new message on a cell phone or smartphone and then in the to field, types 59559, and then PFR or PPW in the body of the text. They then should follow the directions on the texts they receive from there. Do not enter an address into the body of the text.

They will immediately receive a text asking them to type in the house # or street name (or both) of any property. OR if they have an Android or iPhone, they can click a link for the closest listings. After that, they will receive the property info, including beds, baths, square footage, and your name and phone number as the listing agent.
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Home Text
Your leads will include: Subject property, time of day, and a phone number to contact the buyer. Call the cell phone number from the lead. If the buyer answers, let them know that you are aware they showed an interest in your property and ask them if they would like to tour the property or need further information. Also, be sure to immediately register that buyers number in your HomeText account by texting their phone number to 59559.

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Home Text
TEAM
Login to myezaccess and click the HomeText button. In your HomeText account, go to Manage Account menu and the Additional phone field. The text lead will go to the listing agents cell phone and the additional cell phone number

The mobile phone that your text leads will be sent to is the mobile number associated with the listing agent. Make sure your mobile phone number is correct in your agent profile in myezaccess.com. If you do not currently list your mobile phone, change this immediately.

When a buyer requests information on your listing, your name and cell phone number is included with the listing details. Your information will appear on your listings and all other broker listings the buyer requests, from that day forward. The exception is when a buyer texts another PFR/PPW listing they will receive the contact information for that 2nd agent. All other broker listings from that time on are then branded to the second agent. Be sure to register your buyer immediately in the HomeText system to avoid this.

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Digital Advertising System

This system gives you the ability to easily post a great ad for your listings on to Craigslist, blogs and social media plus allowing you to quickly update the property ad with minimal effort.

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Digital Advertising System

Digital Advertising System Toolbar

You must have a Craigslist account prior to using the Craigslist posting tool. If you dont crurently have an account, you can create one at www.craigslist.org

Edit your listing - Upload Hi Res photos, choose template, manage Open House

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Digital Advertising System

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Digital Advertising System

Choose a PDF template for printing flyers

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Digital Advertising System

Open House Feedback Form Email

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Digital Advertising System

Open House Feedback Form Print

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Digital Advertising System

Create & send flyer via email or print as handout

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Digital Advertising System

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Digital Advertising System

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Digital Advertising System

Easily post your listing flyer on your WordPress Blog

Or Facebook & Twitter

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Digital Advertising System

Simply copy and paste the supplied link as an update to your Facebook Business Page and share your listings virally
When a client clicks on the link they see.

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Digital Advertising System

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Digital Advertising System

Viewers can ask questions as well as request a Professional Home Value

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Digital Advertising system

Home Value Request

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Digital Advertising System

Showing Request

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Digital Advertising System

View and update your profile

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Digital Advertising System

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Single Property Sites

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DHMS
DHMS On Toolkit

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DHMS

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NOTES

Chuck Yeager Corporate Technology Trainer

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