Documente Academic
Documente Profesional
Documente Cultură
Objective The objective of the project is to study the marketing strategies (product, price, promotion and place) of Carrefour Scope It is limited to Carrefour in Dubai ( Deira City Center, Mall of the Emirates and City Center Bur Dubai)
Interview with the management of Carrefour and Majid Al Futtaim Understanding the product, price, place and promotional strategies of Carrefour Conducting a consumer survey to know their preference for Carrefour Also conducting a consumer survey for Lulu Hypermarket