CLEAR VISION

SOUND STRATEGIES

SOLID PERFORMANCE

CLEAR VISION

SOUND STRATEGIES

SOLID PERFORMANCE

High Power DC Loads

Erin Spindle Shriya Paramkusam 6 July 2011
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CLEAR VISION

SOUND STRATEGIES

SOLID PERFORMANCE

Project Overview
High power DC loads market study
Test equipment requirements Competitors Market size and growth

MRD for Grid-tied Regenerative Load(GRL)

Technical specifications Competitors Market opportunity Financial Analysis

CLEAR VISION

SOUND STRATEGIES

SOLID PERFORMANCE

High Power DC Loads

Amrels Product Line

PLA Series (Air cooled) and PLW Series (Water cooled)

Wide range of models to suit various applications Power Ratings: 6kW 250kW+

Sales Data (Jan 2007 April 2011)

CLEAR VISION

SOUND STRATEGIES

SOLID PERFORMANCE

High Power DC Loads

Market Characteristics
Highly niche market High barriers to entry Relatively few main players Not much differentiation among various competitors products Small market - Long life of products and low volume of consumption Opportunities lie in emergence of new technologies Solar, Fuel cells, Hybrid and electric vehicles

CLEAR VISION

SOUND STRATEGIES

SOLID PERFORMANCE

High Power DC Loads

Market Share and Competitors
DC Loads
Company Agilent AMETEK B&K Precision Chroma Kikusui TDI Power Others DC Electronic Loads $ 12,464,000 $ 9,840,000 $ 4,460,800 $ 17,515,200 $ 8,331,200 $ 6,691,200 $ 6,297,600 Market Share % 19 15 6.8 26.7 12.7 10.2 9.6 Kikusui 13% AMETEK 15% Others 9%

TDI Power 10%

Agilent 19%

Chroma 27%
Total Market $ 65,600,000 100

B&K Precision 7%

Feature Comparison Matrix

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CLEAR VISION

SOUND STRATEGIES

SOLID PERFORMANCE

High Power DC Loads

Distributor & Customer Interviews

Questionnaires sent out to 20+ Sales managers/ Distributors/ Customers. Responses from 10. The good
Strong Products Rated high in design and usability Wide range of products Especially pleased with the range in the high power products

The not so good

Service time has become longer No service centers 6 Years since any new product change
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CLEAR VISION

SOUND STRATEGIES

SOLID PERFORMANCE

CLEAR VISION

SOUND STRATEGIES

SOLID PERFORMANCE

Grid-Tied Regenerative Load Research

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CLEAR VISION

SOUND STRATEGIES

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GRL Proposed Product

Technical Specifications
Power: 15kW Voltage: 5V-400V Current: 75A Slew rate: 20ms Inverter Freq. 9kHz

CLEAR VISION

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GRL Proposed Product

Current Issues
What is a viable specification? Voltage: 200V - 800V (4 to 1 range) Current: 100A - 150A Ripple: 0.1% - 0.5% Customers unsure on what slew rate they really need

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GRL Proposed Applications

Replacement for any conventional load of comparable size to replace water cooled or air cooled systems High power applications that can recover the energy
Burn in testing Fuel Cell testing Battery testing Solar Array testing

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CLEAR VISION

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SOLID PERFORMANCE

GRL Competitors
Direct Competition - Stand-alone Loads
Kikusui Takasago Chroma

Indirect Competition - Integrated Test Systems

Aerovironment NHResearch Interpro Digitron Bitrode
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CLEAR VISION

SOUND STRATEGIES

SOLID PERFORMANCE

GRL Customer Responses

Questionnaires sent out to 40+ Customers/ Distributors/ Sales Managers. Responses from 12. Responses very positive for a regenerative load Main Drivers Savings in energy cost, Relief from bulky water cooled systems Need for higher power; 30 50 kW Paralleling loads is a necessary feature Customers willing to pay upto10-15% markup over conventional loads US, Europe, Japan and Korea most attractive markets

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CLEAR VISION

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Next Steps
Market sizing Financial Analysis
Sales forecast Pricing

Technical Specifications The final project outcome is to collate all the findings into the Market Research Document (MRD).
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