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By: Piyush Sharma Prateek Chaurasia Shivam Rai Ravit Sachdeva Abhishek Srivastava Varun Kumar
About Mindia
Mindia Food and Agro Ltd is a MNC from Italy which is proposing a launch of its well known Biscuit brand "Mindia to Indian market Mindia wants to Establish its company and feature itself in top 2 biscuit selling companies in India
Question 1
Objective of Research
We have classified objective into following parts To find out consumption pattern of Indian Biscuit Market To find out the Brand loyalty of existing Biscuits brands To find out the Brand Power of existing Biscuits brands To find the reaction of customers with respect to change in price, quantity, packaging and taste of Biscuits
Segmentation of Population
Broadly there are three ways to segment the market followed by the biscuit industry:o Based on age group
Children's(5 12) Teenager (13-19) Middle aged(20-45) Old aged (45 onwards) Low Income groups Middle Income groups High Income groups
Inductive Research Approach is used to Develop a general pattern and tentative hypothesis
Descriptive Research
Designed to provide further insight into the research problem by describing the variables of interest(who, what, where, how) What kinds of people now buy the product, and who buys our brand?
Cross-Sectional
This type of study utilizes different groups of people who differ in the variable of interest, but share other characteristics
Research
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Method
Data collection It is the heart of the research , Data needs to be consistent. Honesty and integrity on part of respondent as well as fieldworker are equally important Analyzing the Information This step will help to extract meaningful information from the data hence software and other statistical tools can be used to facilitate research work Present the findings This step is the face of research. The researcher has to present his finding and show his ability to interpret data Make the Decisions According to above findings accordingly Mindia will take Decision
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Question 2
o What sources of information would be suitable for the study? o Through survey from Retailer Consumers o Secondary data
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o then questions regarding the products awareness etc has been put forth in the questionnaire.
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b) 15< 25
c) 25<40
d) 40<60
e) 60<
2) Who generally do shopping (Food Products) in your family? a) Father b) Mother c) Children d) Yourself 3) Who is the main consumer of biscuit in family? a) Children b) Elders c) Guests
e) Other
d) Priyagold
e) Other
d) Price e) Packaging
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c) Glucose
d) Namkeen
e) Other
8) How do you find availability of preferred biscuit in your area? a) Very Good b) Good c) Satisfactory c) Poor 9) What is the source of information about your preferred Biscuit? a) Shopkeeper b) Friend c) T.V d) Newspaper Any Suggestion..
d) Very Poor
e) Other
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Secondary Data
Researches done by IBMA (Indian Biscuit Manufactures Association)
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References
Case Study http://www.ibmabiscuits.in/ibma/aimsobjective.html http://www.google.co.in/url?sa=t&rct=j&q=& esrc
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Thank you
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