A STUDY ON MARKETING OF TOURISM POTENTIALITY OF ARUNACHAL PRADESH

INTRODUCTION
Tourism Why tourism? Arunachal Pradesh in Tourism Objective of the Study

Limitation of the Study

Methodology Analysis & Interpretation Conclusion Suggestions

Tourism is
Tourist

travel for recreational,leisure or business purposes

Types of tourism 5 As of tourism Why tourism ? Economy Employment generation

SESSA

Tourism in arunachal pradesh

Potential tourism brand

A hub for Adventure tourism

A gift to Botanists and Geologists

Need of the hour

Objective of the study

Potential

Most preferred tourism Sources of information for Tourists.

Effectiveness of M & P strategies. Factors influencing tourists and tour operators.

Government support

Assess position of Arunachal Pradesh in tourism at different levels.

Methodology

Sources of data. Data collection methods: Personal interview on the basis of a Questionnaire Questionnaire: Sample size 25 Pilot survey Area covered: Naharlagun , Nirjuli and Itanagar.. Secondary sources Analysis techniques: Data tabulation ,Data presentation

Limitation of the study

Sample size is limited to 25 Potential respondents. Time constraints. Every question had to be illustrated. Awareness about tourism is not satisfactory.

Types of tourism Preferred

Respondents(%) 36% 18% 10% 36 % Types of tourism Culture tourism Eco - tourism Historical tourism Adventure tourism

Types of tourism preferred

36%

36%

Culture tourism Eco - tourism Historical tourism Adventure tourism

10%

18%

Sources of information for target tourist

Respondents (%) 36% 28% Sources World Wide Web Local Network of tour operators

32%
4%

Private Companies
All of them

Factors Affecting Tour Package

Respondents (%) Different Product design criteria

33%
20% 30% 17%

Customized Service
Cost of offering Integrated Support Self designed standard Package Factors affecting offerings
17%
33% Customized Service Cost of offering Integrated Support 30% 20% Self designed standard Package

Promotional activities effective Places.

Locations At Major Railway Stations At National/Regional Exhibition Nil 33%

at

Respondents response(%)

At National/International Airports
Never

Nil

67% Promotional Activities at effective Places

0% 67% 33% At National/International Airports Never At Major Railway Stations At National/Regional Exhibition

0%

Response on Governments efforts

Respondents(%) Nil 33% 67% Nil
70%

Rate Very good Good Average Poor

Response on Governments efforts

60%
50% 40% Very Good 67% 33% 0% Very Good Good Average Poor Average Good Poor

No. of Responde nts

30% 20% 10% 0%

0%

Ranking of Government efforts

Response on Tourism events & Festivals

No. of Respondents (%)
67% 33%

Response
Promotes tourism Hardly Promotes tourism

Response on Tourism Events & Festivals

33% Promotes Hardly Promotes

67%

Awareness about the Local tour operators

No. of Respondents No. Of Respondents Response 14 44% Yes 11 56% No

Important factors in a tour Package

No. of Respondents 1 No. of Respondents (%) 3% Selection Criteria of tour Duration package 11 30% Cost of the Package 9 24% Location 16 43% Quality of Service

Factors Influencing tour package purchase

3% 30% Duration Cost of Package Location 24% Quality of Service

43%

Hurdles for Tourism in Arunachal Pradesh(potential tourist)

No. of Respondents 10 17 6 6

No. of Respondents (%) Hurdles

26%

44%

15%

15%

Inner Line Permit (ILP)

Connectivity (Remoteness)

Awareness

Safety and Security Issues

conclusion
The tourism potential of Arunachal Pradesh is be tapped to its fullest extend yet to

Effective promotional activities & marketing strategies are required for it.

Suggestions
Development of tourism in the state.
consultancy services. Tourism advertisement and publicity. Participation in international events.

Contd
Quick procurement of ILP(inner line permit) Proper maintenance of existing tourist spot & effective

advertising of A.P as tourist destination through various media

Promotion through Bollywood.
Under integrated efforts of state govt.& private tourism

promoters more tourist circuits should be opened with hygienic cottage of traditional touch & traditional cuisines should be served at tourist spot

GROUP MEMBERS NAME:

BIKRAM NASI AJAY VERMA PRATIMA GIRI TAGGE OPPO RAKESH NIBE

MBA/10/017 MBA/10/019 MBA/10/029 MBA/10/012 MBA/10/023

THANK YOU